Senior Editor, Testing And Research
Current- Promoted from Editor after less than a year at the ecommerce review company owned by Nexstar Media Group site. Successfully built and rolled out centralized content creation system that increased revenue and content quality; Oversees digital, broadcast and social editorial calendar- Launched and grew Testing Lab from initial concept to full-scale operation testing 400+ products and publishing 650+ unique articles per year; manage team of testing writers, edit articles and leverage AI to optimize workflow- Track analytics and align content with affiliate partnership strategy and SEO practices to optimize user experience; sunsetted underperforming influencer marketing program and strategically reallocated resources- Developed syndication partnerships at The Hill, Nexstar Digital & TV stations to increase brand visibility- Frequently represent brand as on-air commerce trends expert; appearances include NewsNation, KRON, WPIX & KWGN