• Led market analysis, product positioning/messaging, and GTM for rapidly growing retail platform• Responsible for retail merchant partnerships; recruit and negotiating contracts, develop and refine onboarding, maintain relationships• Successfully meet KPIs; drove merchant partner loyalty with 90% retention and 60% customer repeat purchases

• Edgewood Center for Children and Families, Auxiliary Executive Board• The Hamlin School, PA Executive Board• Stanford Children's Health, Family Advisory Council • National Charity League, Executive Board• Bay School, Co-Chair of Annual Fund

Director of Marketing, Location Services Division | 2004 - 2006• Defined value proposition and marketing strategy. Drove evolving product positioning, messaging and enablement. Oversaw budget and determined marketing mix for demand generation, marketing communications, PR and events• Collaborated with cross functional teams and managed international (EMEA) marketing and PR team• Built and supervised Partner Marketing Programs (AT&T, TIM, Vodafone UK) and Developer ProgramsManager of Marketing, Location Services Division | 2002 - 2004• Responsible for production of all collateral, websites for multiple geos, and sales materials • Oversaw selection and execution of events and tradeshows

Oversaw marketing communications and events strategy during growth and transition from private company through IPO process and as a public company• Created partner marketing program with AT&T, Microsoft, HP• Ensured company branding and messaging was on target• Owned events promotions and tradeshows: oversaw messaging and execution

Media and Events Producer | 1996 - 1999 • Developed and executed marketing programs, including strategic consulting; product launches; event planning; video production; collateralProduction Assistant | 1994 - 1996 • Provided support on marketing programs for AOL, Nextel, MCI. Hands on assistance with product launches; event planning; video production; collateral