Specializing in diverse businesses across non-profit, travel, health/wellness, beauty, and business sectors, managing multi-budget campaigns.-Crafting brand-tailored social media strategies across multiple platforms to build brand awareness, leveraging targeted approaches to enhance visibility and engagement across digital platforms.-Engineering influencer campaigns with a focused approach, leveraging strategic partnerships to amplify brand visibility and reach.-Designing and managing comprehensive content calendars, ensuring consistent and captivating content delivery across diverse social media platforms.-Producing visually captivating photo and video content.-Implementing an integrated marketing approach, incorporating content, email, and social media marketing.

-Developed and owned the social media strategy and content for brands that totaled over 500k followers across all social channels.-Established strategic partnerships for influencer campaigns, amplifying brand visibility.-Produced high-quality visual content, boosting audience interaction.-Managed intricate content calendars for a timely, impactful social media presence.-Analyzed market trends to align social media campaigns with audience preferences.

Spearheaded a marketing team in crafting digital campaigns and branded content to garner interest and expand reach within the SaaS and management services sectors. Leveraging integrated marketing techniques encompassing content creation, email outreach, and social media engagement, we effectively captured the attention of our target audience and drove engagement.-Created and executed lead-generation tactics resulting in a 40% increase in captured emails.-Created educational materials to attract and engage potential leads-Boosted client revenue by an average increase of $8,000 per client through strategic influencer partnerships and targeted digital campaigns.-Oversaw contract negotiations, ensuring terms met client and influencer needs for successful campaigns.-Led a portfolio of 18 influencers elevating brand reach and engagement.-Introduced creative campaign strategies, significantly increasing brand visibility and audience interaction.-Managed and analyzed digital content performance, ensuring alignment with campaign goals and deadlines.-Guided content creators with strategic direction, boosting brand presence and stimulating engagement.

-Elevated brand visibility by leading dynamic influencer partnerships, achieving significant market impact.-Spearheaded strategic alliances, driving brand growth through targeted influencer campaigns.-Strategically partnered and negotiated brand deals to craft campaigns that resonated with audiences, bolstering brand presence.-Passionately led influencer collaborations, fueling brand engagement and growth with innovative strategies.-Directed influencer partnerships focusing on measurable outcomes, significantly elevating brand profile and improving engagement by an average of 30% per post.-Analyzed market trends to align influencer partnerships, optimizing brand growth.

Brought updated focus to the company’s DTC, B2B, and B2C marketing strategy, revitalizing the social media presence and creating partnerships with brands and influencers.- Developed and implemented an influencer outreach program, from strategy to recruitment to reporting, resulting in a strong network of brand ambassadors and increased brand visibility- Executed multiplatform social strategies for a wellness, beauty, and lifestyle brand, driving engagement, reach, and brand awareness- Managed ongoing campaigns with brand ambassadors, coordinating content creation, reviewing deliverables, and meeting campaign objectives- Assisted in producing product videos, including copywriting and post-production, to create compelling and informative content for promotional purposes- Monitored and analyzed social media metrics, providing regular reporting and insights to measure campaign performance and identify areas for improvement- Collaborated with cross-functional teams, including marketing, design, and sales, to ensure seamless execution of social media projects and alignment with overall brand strategy

- Worked with Director of Stores in creating new product and promotional allocations that monitored B2B store inventory to ensure sales growth and customer satisfaction- Assisted with national and customized marketing campaigns for new product lines and promotions- Responsible for division travel, budgets, and expense reimbursements