Through thoughtful research and purposeful visual design I build experiences that empower, engage and enhance the lives of fellow humans.

• Led and developed self-serve onboarding flow for new product line that increased sales leads by a monthly average of 8% in 2 months. • Supported launch of PLG strategy: Created Figma prototypes and conducted multiple rounds of usability tests for self-serve onboarding flow on Bodhi Free. • Led IA restructure and advised on UX best practices for website redesign.• Produced all training videos for new product, Bodhi Free. • Identified and tracked key usage metrics to inform Sales and Product teams on priority prospects and areas for improvement. Presented as weekly reports.

• Transitioned design system from Sketch to Figma to streamline workflows for design, development and publishing and to create a more consistent digital experience for users.• Conducted secondary and competitive research and synthesis to outline industry trends and business needs for public site redesign. • Collaborated with Product Managers, Developers and other Designers to deliver new and existing internal and public and client site features.• Onboarded new team members and helped orient them to our workflow and potential opportunities.

• Led product design in an Agile environment resulting in the creation and launch of three proprietary products for Alegion’s tasking platform.• Established user research practices and held weekly interviews with users.• Conducted experiments to validate efficacy of ML tooling in our platform leading to increased workforce efficiency of 300%.

• Taught four full-time programs (ten weeks each) totaling 50 students.• Focused on human-centered design methodologies.• Optimized syllabus to maximize material comprehension. • Developed lessons and activities on enhancing usability through UI, color, typography and layout.• Iterated lessons for each course based on student and manager feedback to ensure the most effective delivery.

FreelanceEstablished brand presence and tone of voice by managing content strategy across multiple social platforms. Created rich-media assets to shape and enhance brand awareness. Coherent print collateral posted in gyms and for special events was designed to support a seamless brand experience.

• Utilized Material Design to create consistent experiences for a multi-platform application—Android/iOS mobile and desktop.• Empowered job seekers by providing a choice of personalized opportunities that fit their skill set.• Employed agile methodologies (scrum/sprints) for efficient and effective collaboration with a remote product owner and team of developers.

FreelanceHired by CEO to elevate landing page and create demand. Restructured site to relay relevant information for a split audience giving opportunity to show product’s value specific to user type.

FreelanceUtilized current brand assets to create an aspirational site to match the serene atmosphere of the spa.

Developed seasonal marketing with visual and store experience teams for Adult and Body windows and instore. Responsible for producing documents integral to implementation of creative for North America and across globe.

Involved in ideation, client presentations, and production. Collaborated with clients, engineers, industrial and interactive designers to take on projects ranging from healthcare equipment to mobile interface design.

Involved in ideation, client presentations, and production. Collaborated with clients, engineers, industrial and interactive designers to take on projects ranging from healthcare equipment to mobile interface design.

Executed wine label, brochure, and showroom designs alongside Michael Vanderbyl and his creative team. Conversed with clients and vendors.

Articulated ideas to provide identity and packaging applications across a broad spectrum of consumer goods.

Participated in concepting and execution of branding environmental retail spaces. Prepared client presentations.