Meredith Dennis, Cdmp, Pcm®, Pmmc® Email and Phone Number
Fractional CMO | Founder | President-Elect AMA Phoenix | Launch & Go to Market Pro | Small Business Advisor | Workshop Facilitator | Public Speaker | Business Coach at
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Compression Marketing
Meredith Dennis, Cdmp, Pcm®, Pmmc®'s Location
Greater Phoenix Area, United States, United States
Meredith Dennis, Cdmp, Pcm®, Pmmc®'s Contact Details
Meredith Dennis, Cdmp, Pcm®, Pmmc® work email
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Meredith Dennis, Cdmp, Pcm®, Pmmc® personal email
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Meredith Dennis, Cdmp, Pcm®, Pmmc® phone numbers
About Meredith Dennis, Cdmp, Pcm®, Pmmc®
Collaborative marketing and leadership professional with nearly two decades of experience driving meaningful growth for organizations in regulated B2B industries. I see necessity in building strong relationships, devising appropriate and scalable strategies, and achieving results. You'll find me consistently supporting positive change by challenging assumptions, asking questions, and reducing complexity to solve problems.
Meredith Dennis, Cdmp, Pcm®, Pmmc®'s Current Company Details
Compression Marketing
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Fractional CMO | Founder | President-Elect AMA Phoenix | Launch & Go to Market Pro | Small Business Advisor | Workshop Facilitator | Public Speaker | Business Coach
Meredith Dennis, Cdmp, Pcm®, Pmmc® Work Experience Details
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Founder & CeoCompression Marketing Jan 2024 - PresentScottsdale, Az, Us
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Fractional CmoFreelance Apr 2021 - PresentProviding on demand senior level marketing support, delivering plug and play solutions on one-time projects, and serving as a fractional marketing strategist embedded with early stage startup and small & medium sized businesses across North America. Collaborations are always rooted in first seeking to understand, being the helpful problem solver, and communicating candidly.Organizations experience the success of revenue growth and improved customer acquisition by leveraging my specialized knowledge in product marketing and fundamentally operating from a customer first perspective. Common engagements include:- Development and implementation of go-to-market strategies for launch or re-launch initiatives- Facilitation of positioning workshops and creation of messaging strategies- Auditing tech stack and processes to position for growth
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President ElectAma Phoenix Chapter Jul 2024 - PresentPhoenix, Az, Us -
Interim Vice President Partnerships & SponsorshipAma Phoenix Chapter Feb 2024 - Jul 2024Phoenix, Az, Us
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Marketing & Communications Committee MemberAma Phoenix Chapter Aug 2023 - Jul 2024Phoenix, Az, Us
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Sr. Marketing StrategistMindmax Apr 2023 - PresentDuxbury, Ma, Us -
Pro MemberProduct Marketing Alliance Apr 2022 - PresentSan Francisco, California, Us -
MemberCmo Alliance Jan 2024 - PresentSan Francisco, UsThe Chief Marketing Officer Alliance is collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth -
National Conference Planning CommitteeTogether Digital Mar 2024 - Oct 2024Cincinnati, Oh, Us -
AmbassadorTogether Digital Jan 2022 - Dec 2023Cincinnati, Oh, UsTogether Digital is a collective of influential women in digital who choose to share our knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen.JOIN TODAY: https://www.togetherindigital.com/joinUPCOMING EVENTS: https://togetherindigital.com/events/calendar
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Director Of Product & Alliance MarketingStraighterline Sep 2022 - Mar 2023Arlington, Va, UsServed as a catalyst for change and business process improvement by working cross-functionally to identify critical gaps and break down barriers to communication. Key areas of focus to position us for growth included competitive assessments, customer experience, contact strategies, data governance, and student outcomes.Implemented a proven and scalable playbook of content and contact strategies rooted in personalization and behavior based outreach for University Partners. Developed a game-changing go-to-market process for course, program, and product launches.Participated as a core member of the internal stakeholder team responsible for a brand and creative strategy initiative that would reposition the organization to stand out in a crowded market. This highly collaborative effort involved the C-suite, PR representatives, customers, and external agency partners.Sat on the CRM steering committee and played a key role on the business team responsible for selection and implementation of both CRM and Marketing Automation tools. Ultimately wrote dozens of user stories representing business needs and worked closely with Commercial Operations team to perform hands on deployment and user acceptance testing. -
Marketing Director, Workforce SolutionsStraighterline Jan 2022 - Sep 2022Arlington, Va, UsResponsible for driving portfolio growth and employee adoption of workforce education benefits across a range of corporate clients.- Created client on-boarding process and multi-asset tool kits to support scalable launch and implementation experiences.- Scripted and participated in live pitch sessions and product demos with prospective clients.- Launched 12 new clients across various industry segments including pharmaceutical, financial service, insurance, and retail.- Developed and implemented contact strategies and outreach plans that lead to 231% YoY growth in new customer acquisition and 210% YoY revenue growth.- Created ongoing customer engagement activities that supported a 45.3% annual renewal rate.
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Partner Marketing ManagerStraighterline Aug 2021 - Jan 2022Arlington, Va, Us
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Marketing ConsultantRight Side Up Sep 2021 - Jun 2022Austin, Tx, Us -
Product Marketing ManagerZovio Mar 2020 - Apr 2021Chandler, Arizona, UsManage client, agency, and vendor relationships to ensure revenue objectives were met. In collaboration with marketing team, set demand-gen strategies and tactics. These lead acquisition campaigns were consistently optimized over time to ensure strong performance (20,000 leads monthly).Launched sales enablement process to improve the quality of customer interactions and increase conversion rates.Consistently conducted market research, wrote positioning statements, and facilitated the product naming process. It was also critical to develop and pitch go-to-market plans that would successfully launch new ed-tech solutions and client service initiatives.Effectively project manage a high volume of requests in alignment with brand management needs. -
Marketing DirectorChemdirect, Inc. Jul 2019 - Nov 2019Green Bay, Wisconsin, UsConsulted on customer acquisition strategy and creative asset development including video, print, and digital while supporting implementation of CRM & marketing automation software (HubSpot). Informed positioning statements, personas, and content pillars to influence the buyer journey. Contributed to function and design requirements for mobile and desktop user experience. -
Marketing Manager, Member EngagementMatrix Medical Network Apr 2019 - Aug 2019Scottsdale, Az, UsPrimarily responsible for managing key client relationships and collaborating on development of strategic member outreach materials that increased awareness of health assessment and home screening services. Necessary outcomes included increased acceptance rates, achievement of yield expectations, and full alignment with the Centers for Medicare and Medicaid Services guidelines.The successful execution of design, content, and communication strategies required extreme attention to detail to meet the needs of healthcare and insurance providers when communicating with their members. In addition to consulting on critical B2C needs, I also played an important role in refreshing the B2B content strategy. In response to market research, and under executive leadership, we produced new, highly relevant video and photography assets that exhibit client experience connected authentically with target audiences to support creating genuine connection with members. -
Senior National Manager, Fundraising Campaigns & Volunteer EngagementCrohn'S & Colitis Foundation Mar 2019 - Apr 2019New York, Us -
National Campaign ManagerCrohn'S & Colitis Foundation May 2016 - Mar 2019New York, UsGrowing the #power2cure movement and delivering on the #partyonabike promise! It's estimated that as many as three million Americans live with Crohn's disease and ulcerative colitis (IBD). "A cure is no longer a matter of if, it's a matter of when" - Dr. Jonathan Braun, Lead Researcher Microbiome InitiativeTo increase awareness and get closer to cures faster, I passionately develop, implement, and mange all aspects of the spin4 crohn's & colitis cures program (www.spin4.org). This includes strategic cultivation and execution of fundraising, marketing, business development, sponsorship, volunteer engagement, and event workflow tactics; creating a comprehensive marketing and promotional plan to enhance visibility; managing use of campaign materials including style guidelines, photography, and videography assets; and establishing media plans for various channels. Working across teams and collaborating with multiple departments to ensure consistent and sustainable program growth in both revenue and volunteer engagement.
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Assistant National Manager, West RegionCrohn'S & Colitis Foundation Jan 2016 - May 2016New York, UsHelping find cures for Crohn's disease and ulcerative colitis by leading three passionate teams of people who raise funds, train for endurance events, spread awareness, and provide support all while building a sense of community for patients and their families. Visit www.ccteamchallenge.org to learn more about Team Challenge and how you can support the CCFA mission to cure Crohn's disease and ulcerative colitis and improve the quality of life for children and adults affected by these diseases.
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Team Challenge Endurance ManagerCrohn'S & Colitis Foundation Jan 2014 - Dec 2015New York, UsHelping find a cure for Crohn's disease and ulcerative colitis by leading a passionate team of people who raise funds, train for endurance events, spread awareness, and provide support all while building a sense of community for patients and their families. Visit www.ccteamchallenge.org to learn more about Team Challenge and how you can support the CCFA mission which is to cure Crohn's disease and ulcerative colitis and improve the quality of life for children and adults affected by these diseases.
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Operations Manager - Supplier SolutionsChempoint May 2013 - Dec 2013Bellevue, Washington, UsLead a seven person team responsible for the inventory planning, purchase forecasting, and procurement activities of 200 product lines across two geographic regions (North America & Europe). Drive inventory management strategies that support business needs and optimize service level requirements. Support process development and implementation of S&OP. Lead DRP deployment and training efforts. Coordinate with Business Development to support new product line growth and provide leadership to team of department experts responsible for executing of launch objectives. Define, measure, and communicate various metrics and KPIs related to business performance. Strive for continuous improvement in forecasting accuracy and data management practices. -
Process Manager - Supplier SolutionsChempoint Jan 2012 - May 2013Bellevue, Washington, UsLead a team of six Buyers responsible for the planning, forecasting, and procurement activities of 180 product lines. Key responsibilities included replenishment strategies, working capital oversight, supplier engagement, inventory management, and process improvement. Routinely partnered with Marketing & Sales to understand and meet strategic objectives including growth targets. Actively participated in new technology implementation and process development. Supported a 20% improvement in service levels and collaborated on efforts to build out S&OP processes. Focused heavily on individual and team development, service level assessments, efficiency opportunities, and supporting organizational success.
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Customer Solutions Analyst - Consumer BusinessChempoint Apr 2011 - Jan 2012Bellevue, Washington, UsCoach and manage a six person Customer Service team responsible for order placement and fulfillment processing. Key responsibilities included training and developing new employees as they built crucial business acumen in a fast paced tech driven environment. Metric development with a focus on accuracy and efficiency were critical components of managing a successful team. Participated in all phases of the interviewing and hiring process. Co-managed the student intern program for a high performing Operations department. Transformed the new hire on-boarding and training process. Coached communication techniques with a focus on customer needs while driving team accuracy and efficiency metrics. Lead process development and implementation that focused on the customer experience. Responsible for managing third party call center relationships.
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Order Commitment AnalystChempoint Dec 2010 - Apr 2011Bellevue, Washington, UsCoach and manage a four person team responsible for timely inventory allocation. Develop and track quantifiable efficiency metrics for individuals and team's overall output. Perform quarterly performance reviews and support necessary training. Participate in all phases of the interviewing and hiring process. Co-manage the student intern program for a high performing Operations department. Collaborate across business units including Marketing & Sales, Finance, and Business Innovation on process and strategy development to align with corporate goals. Partner with Operations Analysts to drive successful achievement of company initiatives and team cohesiveness. Responsibilities included regular problem solving as well as data analysis to provide recommendations for process improvement. Full utilization of MS Office Suite, SharePoint, and Dashboard technologies employed to identify and document DILO and DIFLO for process and technology improvements.
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Market Developer - Nutrition & CareChempoint Sep 2008 - Dec 2010Bellevue, Washington, UsPartner closely with Product Management team to develop, implement, and run application and product specific campaigns in the nutrition and personal care industries. Actively researched trends to remain engaged with industry needs and help customers align with emerging markets. Regularly presented market intelligence and sales results to stake holders. Subject Matter Expert and supplier liaison for a growing number of products and applications. Employed a consultative sales approach and built strong relationships with customers to provide formulation assistance and product development advice. Delivered monthly strategy presentation including progress to goals, target summary, and sales results. Developed sales pipeline through target identification, cultivated inbound leads, and secured $5M across 23 product lines and 300 customers.
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Industry Representative - Personal CareChempoint Apr 2008 - Aug 2008Bellevue, Washington, UsAccount and territory management for 900+ customers (manufacturers) in the personal care industry. Responsible for targeted identification of sales potential and maintaining existing secured business pipeline. Strong understanding of current industry trends and market conditions as well as working knowledge of raw materials; application of this knowledge assisted customers in their goals to align with regulations and trends. Negotiated to ensure customer needs were met while maintaining brand value in the market. Quickly established as a Subject Matter Expert for multiple product lines and personal care applications.
Meredith Dennis, Cdmp, Pcm®, Pmmc® Skills
Leadership
Customer Experience
Product Marketing
Consultative Selling
Social Media
Workfront
Public Speaking
Hubspot
Business Relationship Management
Account Management
Sales
Data Analysis
Forecasting
Content Marketing
Communication
Negotiation
Team Management
Team Leadership
Digital Marketing
Advertising
Adobe Photoshop
Strategic Planning
Fundraising
Non Profit Program Development
Branding
Microsoft Office
Content Strategy
Program Management
Marketing
Process Development
Cross Functional Team Leadership
Product Management
Email Strategy
Customer Service
Collaboration
Program Development
Salesforce Marketing Cloud
Social Media Marketing
Email Marketing
Strategic Thinking
Management
Project Management
Marketing Strategy
Supply Chain
Brand Management
Analysis
Branding And Identity
Meredith Dennis, Cdmp, Pcm®, Pmmc® Education Details
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The College Of IdahoMarketing -
Digital Marketing InstituteCertified Digital Marketing Professional
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Product Marketing Alliance
Frequently Asked Questions about Meredith Dennis, Cdmp, Pcm®, Pmmc®
What company does Meredith Dennis, Cdmp, Pcm®, Pmmc® work for?
Meredith Dennis, Cdmp, Pcm®, Pmmc® works for Compression Marketing
What is Meredith Dennis, Cdmp, Pcm®, Pmmc®'s role at the current company?
Meredith Dennis, Cdmp, Pcm®, Pmmc®'s current role is Fractional CMO | Founder | President-Elect AMA Phoenix | Launch & Go to Market Pro | Small Business Advisor | Workshop Facilitator | Public Speaker | Business Coach.
What is Meredith Dennis, Cdmp, Pcm®, Pmmc®'s email address?
Meredith Dennis, Cdmp, Pcm®, Pmmc®'s email address is md****@****ion.org
What is Meredith Dennis, Cdmp, Pcm®, Pmmc®'s direct phone number?
Meredith Dennis, Cdmp, Pcm®, Pmmc®'s direct phone number is +164689*****
What schools did Meredith Dennis, Cdmp, Pcm®, Pmmc® attend?
Meredith Dennis, Cdmp, Pcm®, Pmmc® attended The College Of Idaho, Digital Marketing Institute, Product Marketing Alliance.
What skills is Meredith Dennis, Cdmp, Pcm®, Pmmc® known for?
Meredith Dennis, Cdmp, Pcm®, Pmmc® has skills like Leadership, Customer Experience, Product Marketing, Consultative Selling, Social Media, Workfront, Public Speaking, Hubspot, Business Relationship Management, Account Management, Sales, Data Analysis.
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