Meredith Mclaughlin

Meredith Mclaughlin Email and Phone Number

Group Media Director @ T&Pđť‘š
Meredith Mclaughlin's Location
San Francisco Bay Area, United States, United States
Meredith Mclaughlin's Contact Details

Meredith Mclaughlin work email

Meredith Mclaughlin personal email

n/a
About Meredith Mclaughlin

Passionate cross-channel media and marketing professional. Strategy and planning team lead with proven ability to successfully manage and accurately execute engaging integrated media and custom content campaigns that drive strong results.

Meredith Mclaughlin's Current Company Details
T&Pđť‘š

T&Pđť‘š

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Group Media Director
Meredith Mclaughlin Work Experience Details
  • T&Pđť‘š
    Group Media Director
    T&Pđť‘š Jul 2021 - Present
    London, London, Gb
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  • T&Pđť‘š
    Media Director, Partner
    T&Pđť‘š Aug 2019 - Jul 2021
    London, London, Gb
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  • Phd
    Strategy Director
    Phd Jul 2017 - Jan 2019
    Bankside, London, Gb
    Client: Old Navy
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  • Phd
    Associate Director
    Phd Mar 2013 - Jul 2017
    Bankside, London, Gb
    Clients: Old Navy, Gap, Athleta
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  • Hzdg
    Media Supervisor
    Hzdg Sep 2011 - Mar 2013
    Rockville, Md, Us
    Client: Marriott
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  • Phd
    Media Supervisor
    Phd Oct 2010 - Sep 2011
    Bankside, London, Gb
    Account: The Meth Project• Strategically planned and executed extremely detailed and highly localized media campaigns in 8 states with 2-6 markets per state against a focused teen target; successfully managed each state’s unique flighting patterns while frequently adjusting plans to address changing marketplace conditions • Evaluated and improved planning processes and media mix efficiencies; maintained delivery goals while significantly adjusting media mix and reducing overall spend by up to 30%• Negotiated 1:1 match or equivalent, target appropriate added value programs• Managed and organized billing procedures and budget flow• Cultivated client relationships and facilitated learning and growth of junior team members
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  • Phd
    Senior Media Planner
    Phd Jul 2008 - Oct 2010
    Bankside, London, Gb
    Accounts: 24 Hour Fitness, Ancestry.com, Nvidia, SOYJOY • Print planning and buying team lead; negotiated discounts of up to 70% off rate card while securing prominent, relevant positioning and strong added value (free of cost paging, target appropriate events, etc.)• Helped develop a strong cross platform brand extension program that included TV, print and online components; worked closely with creative and agency partners• Conducted and presented detailed competitive evaluations• Investigated and incorporated events into media planning; worked collaboratively with creative partners on unique activation concepts• Exhibited continued flexibility in both account assignment and day to day responsibilities
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  • Mediasmith, Inc
    Senior Media Planner
    Mediasmith, Inc Apr 2008 - Jul 2008
    Accounts: Shutterfly, GO3, Zephyr, Morrison Homes, Oce, United Methodist Church• Managed varying accounts and assistants simultaneously while operating as chief client contact • Conducted detailed target research, developed campaign objectives and strategies and planned and executed integrated media buys• Tracked, analyzed and optimized online campaigns with both brand awareness and direct response objectives; implemented rich media campaigns; designed and developed detailed reporting procedures • Developed and maintained strong relationships in the media community

Meredith Mclaughlin Skills

Data Analysis Media Planning Media Buying Negotiation Digital Media Online Advertising Outdoor Advertising Social Media Digital Marketing Healthy Eating Market Research Integrated Marketing Digital Strategy Advertising Crm Strategy Social Media Marketing Mobile Marketing Online Marketing

Meredith Mclaughlin Education Details

  • Boston University
    Boston University
    Psychology
  • Miramonte High School
    Miramonte High School

Frequently Asked Questions about Meredith Mclaughlin

What company does Meredith Mclaughlin work for?

Meredith Mclaughlin works for T&pđť‘š

What is Meredith Mclaughlin's role at the current company?

Meredith Mclaughlin's current role is Group Media Director.

What is Meredith Mclaughlin's email address?

Meredith Mclaughlin's email address is me****@****dia.com

What schools did Meredith Mclaughlin attend?

Meredith Mclaughlin attended Boston University, Miramonte High School.

What skills is Meredith Mclaughlin known for?

Meredith Mclaughlin has skills like Data Analysis, Media Planning, Media Buying, Negotiation, Digital Media, Online Advertising, Outdoor Advertising, Social Media, Digital Marketing, Healthy Eating, Market Research, Integrated Marketing.

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