Meredith Doherty Email & Phone Number

Boston, Ma, Us

Nift is a revolutionary new advertising model that’s incentive aligned for all stakeholders. Here is how it worksPartner Brands, including businesses like Uber and MINDBODY, offer millions of customers Nift gift cards as a thank you for using their service, downloading their app, referring a friend, and more.Consumers use these Nift gift cards as an incentive to discover and try out new DTC brands in areas of interest, typically outpacing an advertiser’s average order by 2X.Advertisers reach new top-of-funnel consumers in their market who are incentivized to try their business. These are new consumers who have already been vetted as another business’s best customers.Nift is a win-win for all. Consumers are delighted with a valuable thank you gift. Advertisers acquire new customers cost-effectively. And partner brands have a no-cost way to thank and incentivize users while generating new recurring revenue potential as well.

New York, Ny, Us

•Lead the overall strategy and execution of initiatives that drive revenue, conversion rate growth, and improve customer experience. •Own the budget, forecast and planning process for yearly, quarterly and monthly revenue targets. •Develop the company roadmap that defines and prioritizes website enhancements and functionality to build a best-in-class digital experience for consumers.•Own the end to end site optimization process in collaboration with Marketing, Merchandising, Web Developers, UX/UI designers, copywriters, Data Analysts, and external agencies. •Responsible for increasing website traffic and driving sales throughout the entire funnel by creating a cohesive strategy that takes into account every stage of the consumer journey, from first click to final purchase in order to maximize conversion rate and revenue growth. •Deep understanding of technology partners, third parties and solutions in the marketplace with a focus on personalization and automation for scale. •Track, analyze and report on team KPIs to founding team and investors•Collaborate with cross functional leaders to align on merchandising plans, promotions and other events to drive top line growth. •Identify opportunities to increase the lifetime value of a customer by improving retention, engagement, and overall loyalty to the portfolio•M&A process vetting and integrating new companies into the Pattern ecosystem from a business operations standpoint. •Built a talent pipeline of both strong internal team members and embedded offshore resources to maximize productivity while managing fixed costs.

Somerville, Ma, Us

• Manage buying team of seven sourcing and securing new vendor relationships across 16 different categories; approve and lead the onboarding of all new vendors across these categories.• Oversee all negotiations and approve all partnership agreements to ensure profitable relationships with favorable terms (product margins, freight, payment terms, inventory protection).• Direct product selection from vendors, with focus on wide market appeal, innovation, and alignment with company values and ensuring revenue and category growth. • Deliver merchandise recommendations for print catalog with three million circulation and run production process. • Lead transition of The Grommet from an ecommerce platform into open marketplace with wider vendor variety. • Selected by C-level to serve as Leadership Team member. Present to board at Ace Hardware (Majority Stakeholder acquired The Grommet in 2017). Act as member of Product Counsel focusing on website improvements and optimization.• Devise department budget aligned with company’s shared revenue goal.• Track, analyze, and report on team KPIs on a weekly, monthly, and quarterly basis; run team KPI meetings to ensure continuous business unit alignment to company’s budget/goals.Key Achievements:• Won “Bloody Knee” award in 2016 for leading team through period of high staff turnover, and remaining on track with vendor onboarding despite staffing challenges.• Collaborated on design of value added “vendor services” offering that enables vendors to opt in to enhanced marketing benefits.• Created automated vendor onboarding tools.• Tapped to serve as International Home and Housewares Show Inventors Corner Judge and guest speaker and as Discover Designer International Home and Housewares Show Judge.

Somerville, Ma, Us

• Managed 7-person Onboarding and Buying Team.• Drove continued growth within the Kitchen/Housewares Categories including 50% increase in revenue.

Somerville, Ma, Us

• Managed end-to-end ownership of the Kitchen/Housewares categories as an individual contributor. Ensured revenue growth and gross margin delivery. • Scouted vendors, negotiated with partners, and managed product launches, content development, and merchandising initiatives.• Propelled 50% increase in revenue growth for the Kitchen/Housewares categories.

Boston, Ma, Us

Event Production Assistant (Local & National Events) • Developed a strong understanding of brands and assortment for each boutique through conversations with sales team and clients. This included working with imaging to ensure that all on site assets were an accurate representation of the organization and working closely with the copy team to guarantee all site copy spoke to the specific offer and the organization effectively. • Collaborated with Rue La La Sales Team and clients on all aspects of boutique production including brand implementation, and ensured accuracy and consistency of brand assets throughout production process.• Worked with creative team to ensure that all site content was user friendly and represented each brand. Event Production Assistant (Jewelry & Accessories)• Acted as primary contact and liaison between vendors and in-house buying staff, site production staff and warehouse personnel to ensure timely receipt of inventory and sample merchandise for Rue La La boutiques.• Worked cross-functionally with the merchant team to procure product samples and establish vendor asset timelines and managed the production schedule to ensure on time delivery of every boutique. Post-launch, facilitated style updates with internal production teams (features, imaging) as needed.• Collaborated with art directors, copywriters, designers, photographers, stylists, and event producers to make sure that all boutique creative assets represented the look and feel of the brand and ensure accuracy and consistency of all brand assets throughout the production process.

Product Management Certificate

Ma, Public Relations & Advertising

Ba, Communications

Education record

Education record