Meredith Katz Email and Phone Number
Meredith Katz work email
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Meredith Katz personal email
I co-lead an exciting company, Retrocycle, on a mission to eliminate single-use waste in a fun and effective way. We recently completed a thorough white paper covering the state of event waste in the U.S. that will be available July 2024. Prior to so, I led & collaborated on executive strategy across Growth Marketing, FP&A, and Brand across Zappos, Vrbo, and Awesome, Inc. A few highlights meaningful to me were leading a stellar international media team and successfully overseeing $150M+ of annual marketing spend, and scripting brand creative at Zappos, 'Zappos True Stories', a Webby-honored Best Digital Video campaign in 2017.I also took a career break, in which I freelanced photo and video production, WWOOFed, studied herbalism, and traveled. I'm an avid advocate of rest and exploration, which was the theme for this chapter. I'm results driven, but working with talented and inspiring people is by far my favorite part. I prioritize passion and embracing what Brene Brown calls "Staying awkward, brave, and kind." My hobbies and favorite things to do are: learning to grow food, running, attempting a new art hobby (currently water marbling), thoughtful conversations about improving our eco-harmony, swimming at Barton Springs, or being nose deep in a good book.
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Co-FounderRetrocycle May 2024 - Present
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Climatebase FellowClimatebase Mar 2024 - PresentSan Francisco, Ca, UsProudly participating in Cohort 5 of the Climatebase Fellowship, a fellowship focused on climate education, leadership, and career development. -
Personal Goal PursuitCareer Break Mar 2023 - Feb 2024During my career break, I delved into three areas: (1) regenerative agriculture and herbalism, (2) photography/videography, and (3) artistic ventures abroad. My passion for the first derives from my innate connection to our land and only planet, and to gain more hands-on experience cultivating food in a regenerative way. I kicked off my "break" in March 2023, filming SXSW and Food Tank's "All Things Food", an all-day panel and gathering focusing on regenerative agriculture and labor rights. I was humbled to meet, interview, and learn from a panel of global indigenous leaders, politicians, and social entrepreneurs. Afterwards, I temporarily moved to the Appalachian mountains, WWOOFing, studying herbalism, and doing pro-bono filming for farmers who were innovating with mycorrhizal fungi to strengthen their plants' immunities. I finished out my year by traveling for a few months through Mexico, in which I studied ceramics and took a plastics reuse course with a Precious Plastic studio in Guadalajara.
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Director Of Growth MarketingSmugmug Mar 2022 - Mar 2023Mountain View, Ca, Us -
Sr. Manager, Demand Generation & Media StrategyVrbo Apr 2020 - Jan 2022Seattle, Wa, Us• Oversee creative and media strategy of global $100M+ across brand awareness channels: TV, Audio &Podcasts, OOH, & Media Partnerships• Scaled global media spend 10X profitably, delivering consistent monthly breakeven ROAS (100%+) utilizing MMM measurement.• Launched global podcast and digital audio testing to an always-on channel of annual spend,delivering 200%+ ROAS• Lead relationships with media agencies and empower international team of three Media StrategyManagers to direct and optimize regional media portfolios across NA, EMEA & APAC• Conducted Vrbo’s highest spend Q4 ’20 peak marketing strategy, encompassing four staggered testsacross different media channels for expanded reach, resulting in increasing Unaided Branded Awarenessby 27% YoY -
Media Strategy ManagerVrbo Oct 2019 - Apr 2020Seattle, Wa, Us• Regularly optimize TV/OTT campaigns utilizing media and creative conversion insights – and report results to higher leadership that incorporate both short-term ROAS and acquisition results with long-term brand awareness and creative insights• Collaborate regularly with business leadership on growth goals, providing ad-hoc media investmentscenarios and recommendations to support profitable and scalable brand awareness efforts
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Growth Marketing ManagerVrbo Dec 2018 - Oct 2019Seattle, Wa, Us• Led weekly cross-channel performance reviews of Vrbo North/South America portfolio, and oversawcommunication and execution of weekly trading decisions to channel owners• Successfully orchestrated a Q3’19 growth target strategy of achieving +10 pts in Q3 revenue growth YoY, encompassing scenario modeling across Display Prospecting, Youtube, and non-brand SEM channels• Built Non-Brand SEM scenario dashboard used and updated regularly to estimate investment and returns, allowing business to gauge various scenarios for optimization• Hired and managed an awesome high-performing analyst
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Marketing LeadZappos Family Of Companies Jan 2018 - Oct 2018Las Vegas, Nevada, Us• Spearheaded BF/CM Linear & Digital TV lift-test and directed brand marketing creative, Zappos’ ‘TrueStories’, resulting in 28% revenue lift BF/CM weekend vs test markets• 2018 Webby Award Honoree: Best Video Campaign and covered in AdWeek, AdAge, MediaPost• Oversaw 2018 customer audience deep dive analysis to integrate across acquisition marketing efforts • Reported aggregated performance for paid, owned, and earned marketing channels across multipleattribution models: SEM, PLA, Affiliates -
Senior Marketing AnalystZappos Family Of Companies Sep 2016 - Dec 2017Las Vegas, Nevada, Us
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Financial AnalystZappos Family Of Companies Jun 2014 - Sep 2016Las Vegas, Nevada, Us• Oversaw all planning and forecasting of 6pm.com revenue and expenses, and served as 6PM businesspartner, providing regular business updates and consulted on key business decisions• Served as Amazon Finance Liaison and accountable for resolving P&L variance and allocation deltas with Amazon partners
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Operations InternBangs Shoes May 2013 - Aug 2013Us• Revamped and executed national campus program consisting of 30+ universities in pursuit of increasing brand awareness and engagement• Research, analyze, and recommend new middle-funnel marketing tools to increase customer engagement -
International Operations InternHoteles Silken Jan 2013 - May 2013Vitoria-Gasteiz, Álava, EsSelected to participate in rotational program through accounting, audit, marketing, and customer service, using bilingual Spanish skills -
Cash Receipts Specialist InternSimon Property Group May 2012 - Aug 2012Indianapolis, In, Us• Authorized correct application of payments from over 400 tenants• Compiled reports for audit and treasury departments• Audited cash application system monthly to ensure accuracy
Meredith Katz Skills
Meredith Katz Education Details
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Indiana University - Kelley School Of BusinessGeneral
Frequently Asked Questions about Meredith Katz
What company does Meredith Katz work for?
Meredith Katz works for Retrocycle
What is Meredith Katz's role at the current company?
Meredith Katz's current role is Social Entrepreneur & Climatebase Fellow | Former Global Marketing Leader.
What is Meredith Katz's email address?
Meredith Katz's email address is me****@****mug.com
What schools did Meredith Katz attend?
Meredith Katz attended Indiana University - Kelley School Of Business.
What skills is Meredith Katz known for?
Meredith Katz has skills like Data Analysis, Campaign Strategies, Creative Campaign Development, Financial Forecasting, Marketing Analytics, Microsoft Excel.
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