Co-Founder
Current
May 2024 - Present
AeroLeads people directory · profile
Meredith Katz Email & Phone Number
Social Entrepreneur & Climatebase Fellow | Former Global Marketing Leader
at
Retrocycle
1 work email found
@smugmug.com
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Social Entrepreneur & Climatebase Fellow | Former Global Marketing Leader
Location
Austin, Texas, United States
Who is Meredith Katz? Overview
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Quick answer
Meredith Katz is listed as Social Entrepreneur & Climatebase Fellow | Former Global Marketing Leader at Retrocycle, based in Austin, Texas, United States. AeroLeads shows a work email signal at smugmug.com and a matched LinkedIn profile for Meredith Katz.
Meredith Katz previously worked as Co-Founder at Retrocycle and Climatebase Fellow at Climatebase. Meredith Katz holds Bachelor Of Science - Bs, Finance, General from Indiana University - Kelley School Of Business.
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{first}{last}@smugmug.com
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Profile bio
About Meredith Katz
I co-lead an exciting company, Retrocycle, on a mission to eliminate single-use waste in a fun and effective way. We recently completed a thorough white paper covering the state of event waste in the U.S. that will be available July 2024. Prior to so, I led & collaborated on executive strategy across Growth Marketing, FP&A, and Brand across Zappos, Vrbo, and Awesome, Inc. A few highlights meaningful to me were leading a stellar international media team and successfully overseeing $150M+ of annual marketing spend, and scripting brand creative at Zappos, 'Zappos True Stories', a Webby-honored Best Digital Video campaign in 2017.I also took a career break, in which I freelanced photo and video production, WWOOFed, studied herbalism, and traveled. I'm an avid advocate of rest and exploration, which was the theme for this chapter. I'm results driven, but working with talented and inspiring people is by far my favorite part. I prioritize passion and embracing what Brene Brown calls "Staying awkward, brave, and kind." My hobbies and favorite things to do are: learning to grow food, running, attempting a new art hobby (currently water marbling), thoughtful conversations about improving our eco-harmony, swimming at Barton Springs, or being nose deep in a good book.
Listed skills include Data Analysis, Campaign Strategies, Creative Campaign Development, Financial Forecasting, and 2 others.
Current workplace
Meredith Katz's current company
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13 roles
Meredith Katz work experience
A career timeline built from the work history available for this profile.
Climatebase Fellow
CurrentProudly participating in Cohort 5 of the Climatebase Fellowship, a fellowship focused on climate education, leadership, and career development.
Mar 2024 - Present
Personal Goal Pursuit
Career Break
During my career break, I delved into three areas: (1) regenerative agriculture and herbalism, (2) photography/videography, and (3) artistic ventures abroad. My passion for the first derives from my innate connection to our land and only planet, and to gain more hands-on experience cultivating food in a regenerative way. I kicked off my "break" in March.
Mar 2023 - Feb 2024
Director Of Growth Marketing
Mar 2022 - Mar 2023
Sr. Manager, Demand Generation & Media Strategy
- Oversee creative and media strategy of global $100M+ across brand awareness channels: TV, Audio &Podcasts, OOH, & Media Partnerships
- Scaled global media spend 10X profitably, delivering consistent monthly breakeven ROAS (100%+) utilizing MMM measurement.
- Launched global podcast and digital audio testing to an always-on channel of annual spend,delivering 200%+ ROAS
- Lead relationships with media agencies and empower international team of three Media StrategyManagers to direct and optimize regional media portfolios across NA, EMEA & APAC
- Conducted Vrbo’s highest spend Q4 ’20 peak marketing strategy, encompassing four staggered testsacross different media channels for expanded reach, resulting in increasing Unaided Branded Awarenessby 27% YoY
Apr 2020 - Jan 2022
Media Strategy Manager
- Regularly optimize TV/OTT campaigns utilizing media and creative conversion insights – and report results to higher leadership that incorporate both short-term ROAS and acquisition results with long-term brand.
- Collaborate regularly with business leadership on growth goals, providing ad-hoc media investmentscenarios and recommendations to support profitable and scalable brand awareness efforts
Oct 2019 - Apr 2020
Growth Marketing Manager
- Led weekly cross-channel performance reviews of Vrbo North/South America portfolio, and oversawcommunication and execution of weekly trading decisions to channel owners
- Successfully orchestrated a Q3’19 growth target strategy of achieving +10 pts in Q3 revenue growth YoY, encompassing scenario modeling across Display Prospecting, Youtube, and non-brand SEM channels
- Built Non-Brand SEM scenario dashboard used and updated regularly to estimate investment and returns, allowing business to gauge various scenarios for optimization
- Hired and managed an awesome high-performing analyst
Dec 2018 - Oct 2019
Marketing Lead
- Spearheaded BF/CM Linear & Digital TV lift-test and directed brand marketing creative, Zappos’ ‘TrueStories’, resulting in 28% revenue lift BF/CM weekend vs test markets
- 2018 Webby Award Honoree: Best Video Campaign and covered in AdWeek, AdAge, MediaPost
- Oversaw 2018 customer audience deep dive analysis to integrate across acquisition marketing efforts
- Reported aggregated performance for paid, owned, and earned marketing channels across multipleattribution models: SEM, PLA, Affiliates
Jan 2018 - Oct 2018
Senior Marketing Analyst
Sep 2016 - Dec 2017
Financial Analyst
- Oversaw all planning and forecasting of 6pm.com revenue and expenses, and served as 6PM businesspartner, providing regular business updates and consulted on key business decisions
- Served as Amazon Finance Liaison and accountable for resolving P&L variance and allocation deltas with Amazon partners
Jun 2014 - Sep 2016
Operations Intern
- Revamped and executed national campus program consisting of 30+ universities in pursuit of increasing brand awareness and engagement
- Research, analyze, and recommend new middle-funnel marketing tools to increase customer engagement
May 2013 - Aug 2013
International Operations Intern
Selected to participate in rotational program through accounting, audit, marketing, and customer service, using bilingual Spanish skills
Jan 2013 - May 2013
Cash Receipts Specialist Intern
- Authorized correct application of payments from over 400 tenants
- Compiled reports for audit and treasury departments
- Audited cash application system monthly to ensure accuracy
May 2012 - Aug 2012
1 education record
Meredith Katz education
-
Indiana University - Kelley School Of Business
FAQ
Frequently asked questions about Meredith Katz
Quick answers generated from the profile data available on this page.
What company does Meredith Katz work for?
Meredith Katz works for Retrocycle.
What is Meredith Katz's role at Retrocycle?
Meredith Katz is listed as Social Entrepreneur & Climatebase Fellow | Former Global Marketing Leader at Retrocycle.
What is Meredith Katz's email address?
AeroLeads has found 1 work email signal at @smugmug.com for Meredith Katz at Retrocycle.
Where is Meredith Katz based?
Meredith Katz is based in Austin, Texas, United States while working with Retrocycle.
What companies has Meredith Katz worked for?
Meredith Katz has worked for Retrocycle, Climatebase, Career Break, Smugmug, and Vrbo.
How can I contact Meredith Katz?
You can use AeroLeads to view verified contact signals for Meredith Katz at Retrocycle, including work email, phone, and LinkedIn data when available.
What schools did Meredith Katz attend?
Meredith Katz holds Bachelor Of Science - Bs, Finance, General from Indiana University - Kelley School Of Business.
What skills is Meredith Katz known for?
Meredith Katz is listed with skills including Data Analysis, Campaign Strategies, Creative Campaign Development, Financial Forecasting, Marketing Analytics, and Microsoft Excel.
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