Meredith Emerson, Mba Email & Phone Number

Worldwide, Oo

A manager on the brand strategy team within Deloitte's Marketing Excellence organization, I lead strategy and planning across Industry marketing endeavors. • Use an insight-led approach to uniquely position Deloitte’s practices, business units, products, and services by identifying gaps in the market, interviewing stakeholders, and uncovering insights from market research.• Leverage quantitative and qualitative research to architect brand positioning strategies and frameworks that guide and influence all external marketing messaging and content.• Team across strategy, account management, creative, and activation to scope, create, and deliver effective annual marketing plans and campaigns that have a lasting impact on both the brand and business.• Educate stakeholders on the value of strategy, bringing in new business opportunities while ensuring the team successfully delivers from a strategic perspective.• Champion learning and development opportunities for 75+ Strategy professionals, providing input on training needs and existing materials and ideating new content and programs based on priorities.• Directly manage a team both onshore and offshore to help them identify, develop, and reach professional goals and work towards future growth opportunities.

Lakeland, Florida, Us

Championed brand strategy, annual planning, product development, and marketing activity across 1,250+ retail locations and omnichannel platforms to increase market share, consumer awareness, and revenue. Category responsibilities include Prepared Foods, Deli, Aprons brand, Dairy/Frozen, Baby, Pet, and Paper/Plastic.• Distilled research into GTM strategies that maximize sales for business priorities; measured KPIs to identify effectiveness and optimization opportunities.• Oversaw channel selection and creative development across owned and paid media (e.g., broadcast, digital, social, out-of-home, in-store), ensuring efforts remained on strategy.• Headed cross-functional business initiatives to ensure on-brand projects and successful in-market executions; projects included Aprons Cooking School Online, a CPG-sponsored digital cooking class that generated incremental sales and high engagement with 2MM+ views per class.• Drove development for new and existing private label product lines, identifying market trends and gaps to increase market share.• Mentored Associate Brand Marketing Managers and Brand Marketing Coordinators on project work to inspire growth and career advancement.

Lakeland, Florida, Us

Served as the single point of contact and led marketing efforts for multiple lines of business, including Deli, Bakery, and the J.D. Power and Associates award-winning Pharmacy.• Developed and implemented marketing strategies for promotional activity, resulting in 1,200%+ increases in product sales during promotional periods.• Pioneered marketing efforts to achieve corporate long-range plans (3 - 5 years); projects include a data-driven revamp for Publix Aprons Cooking School, enhancing the strategy, communication plan, and in-store operations to reach the target Millennial audience.• Managed private label packaging from concept through commercialization, ensuring final artwork conformed to project scope, brand criteria, and legal and regulatory compliance.

Atlanta, Georgia, Us

Activated multi-million dollar, 360-degree original series and branding campaigns for 20+ priority TNT, TBS, and TCM programs, leading to #1 and #2 cable ratings.• Laterally managed internal departments and external agencies by overseeing creative and content development, media planning, campaign budgets, and timelines.• Coordinated consumer and press events, including junkets and screenings.• Identified and negotiated partnerships with international brands, including HelloFresh, Blo Blow Dry Bar, and Crime Stoppers, generating $1MM+ in earned media.• Partnered with the social media team to create content calendars and activations to grow fan engagement.

Atlanta, Georgia, Us

Selected as one of six people from 1800+ applicants for an elite training program. Contributed to successful campaigns for TBS unscripted and late-night programming by coordinating marketing resources and proofing materials for distribution.• Activated events to generate consumer engagement, including the “KING OF THE NERDS Cereal Bar” at San Diego Comic Con, resulting in 450M+ impressions and award nominations.• Initiated competitive intelligence reporting for leadership, featuring insights into the competitive landscape and offering tactical recommendations to drive success.• Designed highly-detailed campaign recap presentations to showcase all marketing efforts to key stakeholders, corporate executives, and showrunners.

Atlanta, Ga, Us

• Acted as Counselor-on-Duty, fielding requests and leading campus information sessions.• Produced custom digital video content and direct marketing materials for the Emory University Office of Undergraduate Admission, distributed to 15M+ applicants.• Conducted information sessions at both online college webinars and Atlanta-based college fairs.

Burbank, California, Us

• Maximized the distribution of ABC programming and initiatives across 200+ US affiliate stations.• Ideated and presented local promotional opportunities - in collaboration with affiliate stations - for the series premieres of REVENGE​ and ONCE UPON A TIME.

Los Angeles, California, Us

• Designed and implemented publicity campaigns for Warner Bros films in the southeast region, including HARRY POTTER AND THE DEATHLY HALLOWS: PART 1​, THE TOWN​, and DUE DATE.• Researched target demographics for select motion picture studios and high priority projects, culminating in screening events for 300+ consumers and press.

Durham, Nh, Us

• Created marketing collateral for distribution, including newsletters, press releases, and promotional materials.• Managed digital content and social media accounts, achieving a 200% increase in social followers over two months.• Coordinated station events and contests, including the Craft Beer & Wine Passport Tour and NHPTV KIDS Writers Contest.

Bachelor Of Business Administration - Bba, Business (Marketing), Film Studies (Film & Media Management)

Master Of Business Administration - Mba, Entrepreneurship, Creativity & Innovation

High School