Meredith Emerson, Mba Email & Phone Number

Worldwide, OO

• A manager on the brand strategy team within Deloitte's Marketing Excellence organization, I lead strategy and planning across Industry marketing endeavors.
• Use an insight-led approach to uniquely position Deloitte’s practices, business units, products, and services by identifying gaps in the market, interviewing stakeholders, and uncovering insights from market research.
• Leverage quantitative and qualitative research to architect brand positioning strategies and frameworks that guide and influence all external marketing messaging and content.
• Team across strategy, account management, creative, and activation to scope, create, and deliver effective annual marketing plans and campaigns that have a lasting impact on both the brand and business.
• Educate stakeholders on the value of strategy, bringing in new business opportunities while ensuring the team successfully delivers from a strategic perspective.
• Champion learning and development opportunities for 75+ Strategy professionals, providing input on training needs and existing materials and ideating new content and programs based on priorities.

Lakeland, Florida, US

• Championed brand strategy, annual planning, product development, and marketing activity across 1,250+ retail locations and omnichannel platforms to increase market share, consumer awareness, and revenue. Category.
• Distilled research into GTM strategies that maximize sales for business priorities; measured KPIs to identify effectiveness and optimization opportunities.
• Oversaw channel selection and creative development across owned and paid media (e.g., broadcast, digital, social, out-of-home, in-store), ensuring efforts remained on strategy.
• Headed cross-functional business initiatives to ensure on-brand projects and successful in-market executions; projects included Aprons Cooking School Online, a CPG-sponsored digital cooking class that generated.
• Drove development for new and existing private label product lines, identifying market trends and gaps to increase market share.
• Mentored Associate Brand Marketing Managers and Brand Marketing Coordinators on project work to inspire growth and career advancement.

Lakeland, Florida, US

• Served as the single point of contact and led marketing efforts for multiple lines of business, including Deli, Bakery, and the J.D. Power and Associates award-winning Pharmacy.
• Developed and implemented marketing strategies for promotional activity, resulting in 1,200%+ increases in product sales during promotional periods.
• Pioneered marketing efforts to achieve corporate long-range plans (3 - 5 years); projects include a data-driven revamp for Publix Aprons Cooking School, enhancing the strategy, communication plan, and in-store.
• Managed private label packaging from concept through commercialization, ensuring final artwork conformed to project scope, brand criteria, and legal and regulatory compliance.

Atlanta, Georgia, US

• Activated multi-million dollar, 360-degree original series and branding campaigns for 20+ priority TNT, TBS, and TCM programs, leading to #1 and #2 cable ratings.
• Laterally managed internal departments and external agencies by overseeing creative and content development, media planning, campaign budgets, and timelines.
• Coordinated consumer and press events, including junkets and screenings.
• Identified and negotiated partnerships with international brands, including HelloFresh, Blo Blow Dry Bar, and Crime Stoppers, generating $1MM+ in earned media.
• Partnered with the social media team to create content calendars and activations to grow fan engagement.

Atlanta, Georgia, US

• Selected as one of six people from 1800+ applicants for an elite training program. Contributed to successful campaigns for TBS unscripted and late-night programming by coordinating marketing resources and proofing.
• Activated events to generate consumer engagement, including the “KING OF THE NERDS Cereal Bar” at San Diego Comic Con, resulting in 450M+ impressions and award nominations.
• Initiated competitive intelligence reporting for leadership, featuring insights into the competitive landscape and offering tactical recommendations to drive success.
• Designed highly-detailed campaign recap presentations to showcase all marketing efforts to key stakeholders, corporate executives, and showrunners.

Atlanta, GA, US

• Acted as Counselor-on-Duty, fielding requests and leading campus information sessions.
• Produced custom digital video content and direct marketing materials for the Emory University Office of Undergraduate Admission, distributed to 15M+ applicants.
• Conducted information sessions at both online college webinars and Atlanta-based college fairs.

Burbank, California, US

• Maximized the distribution of ABC programming and initiatives across 200+ US affiliate stations.
• Ideated and presented local promotional opportunities - in collaboration with affiliate stations - for the series premieres of REVENGE​ and ONCE UPON A TIME.

Los Angeles, California, US

• Designed and implemented publicity campaigns for Warner Bros films in the southeast region, including HARRY POTTER AND THE DEATHLY HALLOWS: PART 1​, THE TOWN​, and DUE DATE.
• Researched target demographics for select motion picture studios and high priority projects, culminating in screening events for 300+ consumers and press.

Durham, NH, US

• Created marketing collateral for distribution, including newsletters, press releases, and promotional materials.
• Managed digital content and social media accounts, achieving a 200% increase in social followers over two months.
• Coordinated station events and contests, including the Craft Beer & Wine Passport Tour and NHPTV KIDS Writers Contest.

Bachelor Of Business Administration - Bba, Business (Marketing), Film Studies (Film & Media Management)

Master Of Business Administration - Mba, Entrepreneurship, Creativity & Innovation

High School