Meredith Ferguson Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

brand/creative strategy:agencies: 123w, Juniper Park\TBWA, lg2, the hive, bleublancrougeclients: CIBC, Canopy Growth, Desjardins, Cadillac Fairview, Lactalis, Catelli, LCBOcomms/writing: Princess Margaret Cancer Foundation, University of Toronto, Women's College Hospital Foundation, Anishnawbe Health Toronto, Ontario Shores Centre for Mental Health.

• I built a brand from the ground up on a shoestring with outstanding results using heart (literally), hustle, and a lot of DIY.
• Championed and led the development of the Heart of the East brand platform with the following impact:o 37% recognition in Toronto’s east end one year from launch o 92% awareness of hospital’s name change in the.
• Lead integrated marketing campaigns with the following results: o Solid recall overall with highest recall amongst core target o Strong digital performance with display performing at 3x the category benchmarko Over.
• Led an emergency COVID-19 appeal that resulted in a 25% increase in the total donor base, national/international PR, and a doubling of organic social media following and engagement. And a community sewing project.
• Creative direction, copywriting and strategy for select direct response appeals, including one surpassing the previous year's revenue by 156% and the highest net yield per thousand for the direct mail program in three.
• Lead/relationship manager for the Marketing/Communications committee of the Board of Directors, comprised of executive marketing leaders from blue-chip companies.

Marcomm swiss army knife. Led cross-platform content strategy, copywriting, strategic communications, thought leadership, etc. Played key role in national brand platform.

Toronto, Canada Area

Led development of strategic, effective multi-million dollar funding proposals, cases for support and impact reports, annual report, etc. for one of the world's top nonprofit brands. Rollout of VS brand platform to donor-facing communications.

Toronto, Canada Area

Led a comprehensive prospect research/business intelligence/information management program during a $500-million campaign. Wrote proposals, impact reports and other donor communications.

Toronto, Canada Area

Provided prospect research, information management and competitive intelligence services.

Catalogued/digitized the Bank's extensive collection of Canadian fine art. Digitized records for an online exhibit.

Arranged and described an accession of personal papers. Digitized and processed photographs and other records. Provided reference/research support to patrons.

Toronto, Canada Area

Arranged and described the personal papers of painter Christiane Pflug and the records of an artist-run gallery.

Assisted in the preservation and cataloguing of a donation of architectural drawings and records from London's largest architectural firm. Provided reference/research support to patrons.

Bachelor Of Arts - Ba, Comparative Literature And Culture

Graduated with honours. Received merit-based scholarships. Research assistant to Professor Clive Thomson (French literature, critical.

Mist, Information Studies

Received merit-based scholarships. Specialization in archival studies. Participant in the McLuhan Program in Culture and Technology..