Meredith Frey Email & Phone Number

St. Louis, Mo, Us

Nationwide

Serving top brands at both local and national levels. Creative offerings include: copywriting, print design, logo design, web design, market research, conceptual development, brand strategy, brand implementation, art direction and photography.Clients include: The Container Store · Google · Amazon · Cuisinart · Ritz · Arhaus · Sara Lee · Little Debbie · Ad Council · Chinet · Eucerin · Apolis · Wells Fargo · Nestle Purina · Livana · MRInteriors · Saje Wellness · The To-Done List · Getaway House · Crumbl Cookies

Greater St. Louis Area

With nearly a decade of marketing and graphic design experience, I brought a unique perspective to my role as Arcturis’ Marketing & Brand Manager. Understanding the impact that brand cohesion has on a company, directly influenced my desire to develop and maintain a consistent voice and visual experience at Arcturis. I pushed the firm's brand and marketing strategies to remain nimble as to flex with industry trends, targets and competition. I grew the digital media reach by over 40% across four platforms in addition to launching new websites and campaigns representative of the firm’s new brand. I implemented and managed the company’s brand standards across offices in St. Louis, Dallas and Fort Worth as well as emerging markets across the nation. In addition, I am passionate about managing the firm’s PR and external media outlet relationships, working to streamline communications both internally and externally. My combination of graphic design and marketing backgrounds allow me to shift from myopic design details to broader marketing strategies on a daily basis – allowing my role to remain agile and my understanding of the firm to be comprehensive. - Develops and manages brand standards and messaging- Manages all marketing collateral - Manages PR relationship & streamlines internal communications - Manages project photography budget and photo shoots- Provides industry trend and client market research- Identifies thought leadership opportunities - Oversees project case studies and success stories- Manages special events and client gifting - Designs and manages website, blog and SEO - Oversees all social media platforms - Manage all e-blast communications - Manages brand office experience for on-boarding - Designs and manages ad campaigns- Maintains media outlet relationships - Manages award submissions and budgets - Manages client website projects as needed - Provides market research and analysis for clients as needed

St. Louis, Mo

Provided graphic design and project management for top clients including Wells Fargo, Nestle Purina and BJC Healthcare before transitioning to the firm's Marketing & Brand Manager.

Designed web banners,signage, posters, post cards, and brochures promoting university events. Developed branding campaigns promoting events and sales relating to the university.

Design:Formulated creative briefs for marketing product managers and graphic designersAssisted with design decisions for holiday packagingContributed to color and design development of new executive card product lineProduct Development & Management:Supported launch of executive card line, including naming, branding, and designDeveloped cardholder Web site verbiage for overhaul projectwith product management and web design teamsAssisted in new product development for potential B2B marketCopywriting & Editing:Wrote creative copy for prepaid card carriers in major card packetmaterial standardization projectEdited and proofread creative and legal copy for syndicated websites to maintaincorporate brand standards and legal complianceDeveloped name options for new executive line of corporate incentive cards