-Managed and mentored team of ten employees across nine brands through tactical planning and activation processes within digital (social, OLV, CTV, programmatic, rich media, native, audio, etc.), linear TV, and Out of Home-Guided team in ensuring client goals were met based on relevant KPIs, through weekly reporting, pacing, and optimizations-Served as strategic partner with SVP of Planning, account business lead, and team leads across Social, Analytics, OOH, and APEX-Partnered with internal Publicis leadership teams both in New York and Milan to ideate innovation for Luxottica, as well as address areas for growth/improvement across the portfolio-Worked with SVP and Directors of Planning to develop processes that streamlined team operations to improve efficiency and workflow -Nurtured and grew both pre-existing and new external media vendor relationships to stay on top of first-to-market opportunities and trends relevant to client brands

LVMH: Louis Vuitton Moet Hennessy•Assisted SVP of Investment on corporate responsibilities across LVMH portfolio such as print and digital negotiations, reporting, and POVs•Spearheaded digital media planning and execution for Louis Vuitton•Maintained constant client communication regarding current and future campaigns, and proactively brought them new and innovative ideas in the space•Advised clients on higher level POVs in terms of partner selections and media buys •Managed day-to-day for Louis Vuitton Print and Digital buys, including campaign planning, activation, and reporting •Oversaw a Supervisor, Senior Associate, and two Associates across the Investment and Planning teams by delegating responsibilities, checking work for accuracy, and managing workloads•Taught and mentored four team members to ensure potential for career advancement

•Owned construction and presentation of projects such as QBRs and recommendations to clients•Crafted POVs for clients on new vendors, products, campaign optimizations, and more•Analyzed data to craft new targeting audiences for social and programmatic campaigns•Crafted creative messaging tests across social (Facebook, Instagram, Pinterest) and programmatic•Oversaw implementation of planning and optimization processes•Trained/managed media planner and assistant media planner in reporting, trafficking, and other day-to-day tasks

•Created and managed display campaigns across direct-to-publisher custom brand partnerships and programmatic audience buying•Lead in the building and presentation of client media strategy recommendations and campaign wrap-ups•Analyzed campaign results and made optimization recommendations for current and future buying cycles•Continuously monitored new trends and technologies across the industry landscape•Managed day-to-day communication with clients and vendors

•Utilized marketing efforts to help build client base•Assisted in decisions for the new company website•Completed administrative tasks as needed

•Created and executed media plans across digital channels such as display, video, mobile, and social•Created POVs, strategy decks, and campaign performance decks•Managed day-to-day communication with clients, vendors, and partner agencies•Created and presented marketing and advertising proposals to clients

• Developed comprehensive media plans aligned with client strategy and KPIs• Trafficked and implemented campaigns through collaboration with internal and external partners• Wrote POVs, maintained on-going client facing communication, assisted in strategy and brainstorming sessions, analyzed and made recommendations regarding weekly campaign performance

• Assisted in development of media plans, proposal decks, and other client presentations• Compiled weekly client-facing digital reporting analysis and optimization recommendations • Maintained budgets and other analyses for media plans and presentations, composed billing and budgeting

• Answered phones, compiled legal documents, assembled law firm marketing brochures• Assisted attorneys and paralegals as needed and other varied administrative tasks

Responsibilities included shadowing the Marketing and Promotions manager of (201) Magazine, planning, promotion, and execution of various events, coordination of social media, marketing calendar for magazines/website, Facebook and Twitter pages, coordination of media sponsorships for select events in 2012, and the creation of marketing promotions for two new publications, (201) Family and (201) Executive

One day shadowing experience in college sports marketing; learned how the company sells advertising and markets their teams through promotional events, stadium billboards, and television/radio

One day shadowing experience in the audit department; shadowed third year associate, went to client site, had question and answer session with tax partner

Assisted as intern during fashion week; responsibilities included obtaining various items necessary for production of clothing, bringing pieces to the sample room for alterations, creating Excel spreadsheet with categorized fabrics, various administrative tasks

Responsibilities included dealing with business transactions, communicating with buyers regarding invoices and sales, assisting with sample trafficking, and helping with daily administrative tasks