Dynamic and results-oriented producer for 360° national brand campaigns for Buick, GMC and HUMMER EV. Lead a team of creative professionals in developing and executing advertising campaigns > $3M across various platforms, including broadcast, digital, print, radio, in-stadium, and emerging technologies. Collaborate with clients, account, business, and creative teams to develop and execute compelling advertising. Oversee the production process from scope & schedule creation and director searches to managing complex budgets, on-set operations, and post-production.

Producer for broadcast, digital and social media, CG, radio and in-stadium advertising. Leads all steps of production, from scope and schedule creation, director search and treatment assessment to managing complex budgets, on-set operations and post production. Adept at working with union and non-union talent, negotiating music rights and clearances, and developing strong relationships with internal and external partners.

Driven producer on the Buick team, with experience in social media advertising, digital media and influencer marketing programs. Hands-on production skills including bidding, budgeting, managing shoots, small scale line production, editorial and post production. Demonstrated ability to define and execute a project scope and deliver assignments on-budget. Proven to be a valuable asset in connecting social media needs with production needs, such as producing short-form video in various aspect ratios with many deliverables, fostering compelling imagery and monitoring real-time social trends.

GMC Canada team’s main point of contact for all website, OLA, social media, print, digital video, and retail needs.Responsible for developing and managing the project plan and working with discipline leads and project teams to execute on plans. Monitored day-to-day activities of the project team and ensure work is progressing as planned.Managed schedules, assets, and overall project organization to ensure requirements and project deliverables dates are clearly communicated, understood and executed upon. Consistently identify needs that clients may not recognize and ensure approaches and solutions are linked to objectives and future needs

Fostered positive client relationships and collaborated with creative teams to ensure consistent brand voice and messaging on advertising, social marketing and public relations campaigns. Reliable coordinator of marketing and public relations projects for State of Michigan government agencies. Primary point of contact for clients, ensuring needs are met in a timely and professional manner. Assist in the development and execution of PR initiatives, including traditional media outreach, event planning, content creation, and social media management.Account Management - Liaison between client contacts and department managers to maintain exceptional and efficient working relationships - Collaborate with account/creative teams to ensure consistent brand voice and messagingProject Management- Coordinate integrated advertising campaigns across all mediums: print, web & digital (search, display, social), out-of-home, television and radio - Conduct weekly meetings to improve agency processesDigital Marketing- Audit Google Analytics to improve efficiency/effectiveness of digital assets- Train clients in the Drupal Content Management System (CMS) as neededSocial Media Management/Measurement- Responsible for content creation across social media/blog channels for multiple brands - Moderate social channels for opportunities to engage with fans/resolve customer care inquiries - Measure and report social analytics to gauge growth possibilities

- Work under the public relations and account teams on projects for diverse clientele- Support marketing strategy with audience research - Compose press releases for newsworthy events- Create and manage content for client social media accounts, raising the Refuel with Chocolate Milk Facebook page likes by 40% over a 9 month span- Organize special events, including the statewide Refuel With Chocolate Milk program and a legislative luncheon for the W.K. Kellogg Foundation- Serve as the website development project manager the ADDY award-winning www.michigantrails.org- Assemble news media lists, pitch stories to local reporters and track media coverage

- Maintain social media accounts- Write pieces for a quarterly newsletter- Pitch and launch the organization's inaugural blog to connect with audiences- Create online surveys and analyzed information for internal assessments of Alliance programs- Assist in communications and marketing for major events, including the Michigander Bicycle Tour.- Live-blog a week-long fundraising event

- Plan and execute WKAR fundraising events- Advise on budget and public relations issues regarding the TV and radio stations

- Coordinated special events, including several ribbon cuttings and a summer concert series- Edited press releases announcing local news and events - Wrote client updates for a monthly newsletter

- Direct 2 blood drives per year- Advertise and recruit via poster promotion, social media campaigns and personal outreach to potential donors- Received recognition for surpassing donor quotas