Meredith Wells
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Meredith Wells Email & Phone Number

Driving Transformative Growth Through Strategic Leadership & Innovation | VP, Food Business Unit, North America Flavors, McCormick & Company at McCormick & Company
Location: Baltimore, Maryland, United States 12 work roles 3 schools
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Driving Transformative Growth Through Strategic Leadership & Innovation | VP, Food Business Unit, North America Flavors, McCormick & Company
Location
Baltimore, Maryland, United States
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Meredith Wells is listed as Driving Transformative Growth Through Strategic Leadership & Innovation | VP, Food Business Unit, North America Flavors, McCormick & Company at McCormick & Company, a with 5684 employees, based in Baltimore, Maryland, United States. AeroLeads shows a matched LinkedIn profile for Meredith Wells.

Meredith Wells previously worked as Vice President, Food Business Unit - North America Flavor at Mccormick & Company and Marketing Director, Food Business Unit - North America Flavor at Mccormick & Company. Meredith Wells holds Master Of Business Administration (M.B.A.), Marketing from University Of Maryland - Robert H. Smith School Of Business.

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McCormick & Company

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About Meredith Wells

The key to driving business growth lies in deeply understanding customers, relentlessly focusing on innovation, and leveraging the power of flavors to create memorable taste experiences. As a seasoned executive with a track record of building iconic brands and high-performing teams, I bring a passion for food, a strategic mindset, and a customer-driven approach to every challenge and opportunity.Forging strong relationships with colleagues, customers, and partners is complemented by my constant curiosity and love of learning, which drives me to seek new insights, perspectives, and opportunities for growth. I bring a bias for action, a relentless focus on delivering winning outcomes, and leading by example. My superpower? Translating insights into action, expanding boundaries, and achieving financial objectives while protecting and managing our iconic brands. Whether an on-the-rise/emerging startup or a global brand, our customers require a partner who understands their requirements and can support their journey, and we have worked to be the partner who serves them as they need. Throughout my 10+ years at McCormick, I have honed expertise across multiple divisions, including consumer goods, food service, and flavor solutions. I have consistently delivered results, from managing P&Ls and leading product innovation to business development and fostering key customer relationships.Whether an on-the-rise/emerging startup or a global brand, our customers require a partner who understands their requirements and can support their journey, and we have designed our business to be the partner who can serve all of our customers as they need us to.As our portfolio has grown, especially with our acquisition of FONA, we are now known for flavor as much as specialty flavor, enhancing our products and creativity. Through our acquisitions, we continue to broaden what we bring to our customers through increased capacity, scale, and technical expertise/bench strength.I am proud to be part of an organization making a real difference in the world by inspiring healthy choices and culinary exploration. I look to bring McCormick's unrivaled expertise and iconic brand portfolio to delight consumers throughout North America.Beyond McCormick, I live an active lifestyle - running, golf, and spending time outdoors. Mostly, I enjoy our young family, their boundless energy, and wonderful adventures.

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Meredith Wells's current company

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McCormick & Company
Mccormick & Company
Driving Transformative Growth Through Strategic Leadership & Innovation | VP, Food Business Unit, North America Flavors, McCormick & Company
hunt valley, maryland, united states
Employees
5684
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12 roles

Meredith Wells work experience

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Vice President, Food Business Unit - North America Flavor

Current

Hunt Valley, Maryland, United States

As the leader of McCormick's Food Business Unit, I drive transformative growth and elevate performance across North America through strategic direction, P&L management, and innovative thinking.• Provide strategic direction and P&L leadership, managing key performance indicators and resource deployment to achieve growth ambitions.• Lead Marketing and Flavor Creation & Application teams of 30 professionals to deliver competitive advantage through market understanding and enhanced cross-selling to 500+ global and high-growth customers.• Develop customer relationships and strategies in collaboration with Sales leadership.

Jan 2023 - Present

Marketing Director, Food Business Unit - North America Flavor

Hunt Valley, Maryland, United States

As the Marketing Director for the Food Business Unit, I spearheaded the development and execution of annual strategic plans, growth strategies, and key initiatives to drive business success and market leadership.• Delivered annual strategic plan, growth strategy, and execution for $280M business, leading category and marketing insights to guide commercial and technical efforts.• Partnered with technical leaders and Sales to drive new business development, resulting in a pipeline of new opportunities.• Served as interim Food Business Unit Vice President (June 2022 - December 2022), leading long-term planning in partnership with the Division General Manager.

Jan 2022 - Jan 2023

Director, Customer Marketing & E-Commerce, Us Branded Flavor Solutions

Hunt Valley, Maryland, United States

In this role, I led the Foodservice Customer Marketing team to accelerate growth, drive record-breaking e-commerce sales, and execute high-impact co-branded marketing campaigns.• Led Foodservice Customer Marketing team to accelerate growth, achieving double-digit YoY distributor sales growth post-pandemic and record-setting $14M e-commerce growth.• Executed co-branded menu marketing campaigns, driving growth for restaurant operators and McCormick brands• Assumed expanded role to transform Custom Flavor Solutions Marketing Team, establishing business planning framework for $240M+ product lines

Jul 2020 - Jan 2022

Senior Marketing Manager, Customer Marketing & E-Commerce, Us Branded Flavor Solutions

As the Senior Manager of Customer Marketing and eCommerce, I developed and executed winning strategies to drive growth, enhance promotional support, and deliver engaging customer experiences across multiple channels.• Led McCormick Branded Flavor Solutions e-Commerce strategies, delivering $2.7M topline sales goal by Q3 2019.• Coached customer marketing managers to deliver vertically integrated broadline distributor plans, enhancing promotional support and content execution.• Collaborated with internal and external partners to deliver highly engaging training and customer marketing resources.

Nov 2018 - Jul 2020

Senior Product Manager, Gourmet Herbs & Spices, Us Consumer

As the Senior Product Manager for McCormick Gourmet Herbs & Spices, I crafted a bold 3-year vision and strategy to elevate the $112M brand, driving innovation, operational efficiencies, and market leadership.• Developed a 3-year vision and strategy for the $112M McCormick Gourmet brand, creating a new super-premium tier and elevated positioning.• Led commercialization of new Global Selects products and redesign of Gourmet bottle for improved consumer messaging and operational efficiencies.

Jan 2018 - Oct 2018

Product Manager, Spices And Extracts, Us Consumer

Hunt Valley, Maryland, United States

In this role, I demonstrated my ability to drive account growth and capitalize on emerging market opportunities through strategic planning, innovative activations, and cross-functional collaboration.• Developed and executed a key account plan, driving 18 consecutive months of improved account performance.• Led Gourmet annual plan to reverse negative trends, exceeding previous brand benchmarks and doubling campaign ROI.• Managed food color consumer and trade activation, capitalizing on trends and driving +12% unit growth.

Aug 2016 - Dec 2017

Associate Product Manager Ii, Recipe Mixes, Us Consumer

Hunt Valley, Maryland, United States

As the Senior Associate Product Manager for McCormick Recipe Mixes, I led the $230M business to achieve impressive net sales and gross profit growth, spearheading innovative projects and high-impact promotional programs.• Brand leader for $230M Recipe Mixes business, contributing to +4% net sales growth and +5% gross profit growth in FY15.• Successfully led three high-impact innovation projects, including re-staging the wet sauces platform and re-launching Produce Partners.• Developed and led the FY15 Super Bowl scale program, driving McCormick dollar share growth across power segments

Jun 2014 - Aug 2016

Account Supervisor

MGH, INC. is an integrated marketing agency that does it all in-house: Advertising, public relations, social media marketing, interactive design and development, media planning and buying, creative design and production, market research and strategic planning, mobile marketing, and more.

Jan 2012 - May 2014

Account Manager

Jan 2011 - Dec 2011

Account Executive & New Business Development

GKV is a full-service integrated communications agency helping challenger brands to succeed.

Oct 2009 - Jan 2011

Assistant Account Executive

Gkv
Oct 2007 - Sep 2009
Team & coworkers

Colleagues at McCormick & Company

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3 education records

Meredith Wells education

Certificate In International Business Practice

Year-long competitive post-graduate international internship program through The Mountbatten Institute

Bachelor Of Science, Business And Spanish

Activities and Societies: Co-Chair Honor & Ethics Council, Presidential Aide, Delta Delta Delta, University Student Carilloneur

FAQ

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What company does Meredith Wells work for?

Meredith Wells works for McCormick & Company.

What is Meredith Wells's role at McCormick & Company?

Meredith Wells is listed as Driving Transformative Growth Through Strategic Leadership & Innovation | VP, Food Business Unit, North America Flavors, McCormick & Company at McCormick & Company.

Where is Meredith Wells based?

Meredith Wells is based in Baltimore, Maryland, United States while working with McCormick & Company.

What companies has Meredith Wells worked for?

Meredith Wells has worked for Mccormick & Company, Mgh, Inc., Gkv Communications, Gkv, and Freshfields Bruckhaus Deringer.

Who are Meredith Wells's colleagues at McCormick & Company?

Meredith Wells's colleagues at McCormick & Company include Giovanni Rojas, Sabrina Küster, Kevin Commodore Jr, Katarzyna Olejnik, and Sabbath Quarshie.

How can I contact Meredith Wells?

You can use AeroLeads to view verified contact signals for Meredith Wells at McCormick & Company, including work email, phone, and LinkedIn data when available.

What schools did Meredith Wells attend?

Meredith Wells holds Master Of Business Administration (M.B.A.), Marketing from University Of Maryland - Robert H. Smith School Of Business.

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