* Supervise the activities of ambassadors (Naomi Girma, Klay Thompson, De'Aaron Fox, and Carlos Vela), including devising a strategy to align them with the new brand promise, outlining a content calendar for key moments, launching an annual media purchase across the enterprise, overseeing creative production, and ensuring metrics are in place, ultimately achieving the highest video completion rate compared to other organizational campaigns.*Assess the existing creative and production workflows to identify ways to make production more efficient, cut costs, and collect additional content (including generic content for use beyond partner DMAs). The end goal is to acquire more material aligned with the organization's key priorities (such as mental health and medical excellence) to create a comprehensive content library for year-round usage. Oversee video production shoots with strategic guidance, working alongside internal teams, external partners, and talent.* Manage SD Wave, Naomi Girma, and Tournament of the Roses properties by overseeing daily operations and agencies; executing activations; fulfilling all contract requirements; co-creating playbooks; and using results from measurement reports to identify opportunities.* Direct creative teams, manage and drive complex marketing projects, lead the design and implementation of complex marketing strategies, and lead the development and implementation of strategic go-to-market plans.* Build relationships with cross-functional internal and external stakeholders; communicating information and providing advice to drive projects forward.

Serves as the regional and interregional marketing lead for our advertising, sponsorship, events, and brand efforts. Drives the formulation of comprehensive marketing communication strategies and executes plans consistent with, and appropriately responsive to, core strategies to grow membership and external brand perception. Works with creative and marketing staff to ensure team accountabilities are fulfilled and builds relationships across all levels of the regional and Program Office (PO) organization.

• Role expanded to include projects for entire Colorado region, including lead brand consultant for Colorado with agencies and leading teams of 20+ on various projects including: 50-year anniversary campaign, three new facility openings, reputation management, targeted digital campaign for strategic groups, Resiliency in Schools Summits and strategic planning. • Lead COVID-19 B2C and B2B external facing presentations and videos, including developing decks, run of show, scripts, promotions, leadership/speaker prep, marketing, and metrics.

• Role expanded to include media relations, issues management and stakeholder relations responsibilities including writing media materials, pitching, media training, tracking metrics, issues management, community and speaking engagements and act as spokesperson for Southern Colorado service area.• Participate in several national workgroups representing region for strategic planning and implementation. • Lead local IMC campaigns promoting local medical offices and physicians via various channels. Oversee budget, track metrics and report outcomes.

• Responsible and accountable for developing a consultative relationship with internal leadership and staff to develop plans that lead to increased sales and membership growth. • Support organization strategic plan by developing annual marketing communications plan and creatively use a range of tactics to increase brand awareness and consumer preference. • Administer various marketing projects, including developing unique value proposition, message development, local advertising campaign (copy development, legal, photo shoots, etc.), sponsorship activation, social media, oversee video production and marketing material design.

In this position I managed national skin cancer public awareness campaigns with professional sports organizations and served as the staff liaison for the Sports Committee. For more than six years I was responsible for representing the AAD to Major League Baseball, Major League Soccer, other professional sports organizations, and Olympic athletes. Other responsibilities included staff management; providing strategic vision for programs; managing outside vendors; budget oversight; event logistics; development of public education materials; volunteer management; annual reviews; and producing final reports with metrics, program successes, and recommendations for improvement. I also worked on brand development, focus group testing, media outreach, and video production.

Developed integrated marketing communication plans; was the project manager for new national partnership with Neutrogena for a skin cancer screening program; and exceeded the sales goal by 75% in just five months for their first educational book. I also worked on protecting the ASDS brand and reputation by developing program guidelines for third party partnerships, revised graphic standards, and overseeing creative deliverables. I was also responsible for the exhibit booth, contract negotiations, and analyzing data from membership surveys to gain insight for new product/program development.

• Project manager for sports skin cancer awareness and prevention programs, including partnership programs with Major League Baseball (MLB) and Major League Soccer (MLS).• Scheduled and planned logistics for more than 60 events annually; created new program materials (i.e. logo, program materials, guidebook, promotional items, Web sites); cultivated new and existing relationships; prepared annual budgets, tracked program statistics and issued monthly and year-end reports; and recruited more than 250 volunteers yearly.• Coordinated athlete media appearances and interviews, photo and video shoots, script writing, production and post-production assistance.• Designed national award winning print collateral material and logo design for national programs.• Developed and managed sports skin cancer awareness initiatives, including promotional materials, videos and public service announcements, with professional athletes from the National Hockey League, the Women’s Tennis Association, Olympic athletes, Triathlon Association and other professional sports.• Reduced the baseball program budget by more than 30 percent, incorporated skin cancer screenings for fans and increased the number of team participation in screening program.• Implemented survey system for event participants and analyzed results to make improvements to programs, including reduction in budget, material costs and number of shipments.• Assisted in development of strategic plans for programs, prepared public relations materials and supervised key contracts, including outside public relations agency on media outreach efforts.• Presented 10-year anniversary report, power point and statistics on the Play Sun Smart® program to the Major League Baseball Medical Director and Team Physicians.• Other projects included: Assistant Producer for the AAD’s Gold Triangle Awards, staff liaison for Sports Committee, AAD Guinness World Record project, Melanoma Monday project and more.

Assisted on developing internal and external communication plans and materials. I worked on the creation, layout, production and tracking of promotional materials, including: brochures, direct mail pieces, monthly employee newsletter, invitations, articles, advertisements, press releases, internal communication pieces, and website content.

Responsible for preparing and budgeting seasonal marketing campaigns, organizing open house events, and developing internal and external marketing pieces. Worked on marketing and communications outreach for an international women’s racquetball tournament with the ProAm games and US Racquetball Association, including the top-ten ranked female racquetball players.