Meredith Hicks Email & Phone Number

Addison, Texas

• Created & Founded 2012-2013 SolJazz Music Festival. Developing and growing fest as an annual event/ tour. Committee Chair.• Tyrese, Rachelle Ferrell, Cameo, MC Lyte, Doug E. Fresh, Joe McBride, Big Daddy Kane, Cherrelle featured 2011-2013• Pitbull Worldwide Consult on event creations, NTR and promotions promos 2005-current• BET Awards management and media launch of P&G’s “My Black Is Beautiful” Campaign 2007-2009• MC Lyte promotions liaison on her “Hip-Hop Sisters Network” 2012-current• VH1 Hip Hop Honors Awards New York City- event coordination and New York 5-borough mass promotions- 2006 & 2007• Directed the 2010 NBA All-Star Jam Session Media Buys - largest Jam Session Audience ever with over 80,000 consumers• Managed over 200 strategic and targeted General Market, Urban and Hispanic demo-based media (TV, Radio, Web, Print, OOH) buys and planning for over 20 P&G brands, Wal-Mart, NBA, General Motors, Family Dollar, Ebony Magazine, CVS, Washington Mutual, Walgreens, Truth.com, Dollar General, Wells-Fargo, K-Mart, and Southwest Airlines• 10-Years Media and on-site promotional activations of P&G super Brands ~ Pantene, Tide, Cover Girl, Crest, Charmin, Secret, Dawn, Always, Pepto-Bismol, Gillette, Febreze, Folgers, Scope, Pampers, Old Spice, Pringles, Olay, Gain, Herbal Essence, Tampax, Prilosec, Bounty, Head & Shoulders, Vicks, Downy, Cheer, Swiffer, Luvs, Metamucil and Thermacare• Supervised a daily team of up to 10 people in Dallas, Miami, Charlotte and over 1,500 staff/teams/reps nationally• Booked national artists (Avant, Morris Chestnut, Katt Williams) for concerts, cruises & events with over 1 million spectators • Strategically developed popular PR Campaigns for clients with the W Hotel, Lincoln/Mercury, Alize and NBA’s Tony Parker

Dallas/Fort Worth Area

• Leisure / International Management- Tom Joyner Foundation Cruise- Manage cruise logistics/talent/think tank/pool deck activities 2002-2004 - HBCU Alumni Cruise Marketing/Consultant 2005 & 2006 - Jamaica Jumpoff Event Manager/Consultant 2007-2009

Dallas/Fort Worth Area

• Media buys managed in Top 25 markets, New York, Los Angeles, Chicago, Philadelphia, Houston, Washington DC metro, Atlanta, Detroit, Dallas, Miami, San Antonio, Charlotte, New Orleans, Nashville, Jacksonville, Albuquerque, Memphis, Birmingham, Cleveland and Cincinnati• Talent managed- Queen Latifah, Mary Mary, Yolanda Adams, Susan Taylor, Donna Richardson-Joyner, Dr. Ro, Fabalous, Faith Evans, Yolanda Adams, Myra J, Monica, Lisa Lisa, Atlantic Starr, Midnight Star, Howard Hewett, Con Funk Shun, Slick Rick, etc.• Provide client branded products, samples, swag, merchandise, signage, tickets, copy/talk points, brand info and press pamphlets for media, televised events, promotional or on-air giveaways • Create radio remote memos including run-of-show info, talk points, celebrity info, call-in mention specifics, details and instructions for radio promotions staff and on-air personalities• Submit banner and hyperlinks, specs and size info to mediums for placement on their websites along with streaming ads• Ensure log/air times are provided daily, airchecks, photo recaps, case studies, and affidavits complete the buys. Promotional values confirmed.• Direct the Community Outreach & Marketing of the Pantene Total You, Totalmente Latina & Ebony Magazine Tours • Oversee the hiring of service techs, staff and volunteers totaling over 10,000 people for over 220 national events• Hired contractors/sub-contractors for brand activations, in-store events, and promotions• Liaison with advertising companies regarding creative layout & design (PMS) and distribution of collateral and POS/POP materials• Collaborate with Porter-Novelli and Fleishman-Hillard on PR plans, run-of-shows, contingency plans and media outreach

*Directed the event operations of four Procter & Gamble Tours with budgets totaling over $3.7MM*Managed event on-site logistics, budget, marketing and staff for over 45 national tour city stops*Negotiated contracts, sponsor sports packages and set costs for all Emerging Market events*Build and improve client relationships through sponsor servicing and supervision of accounts *Supervised Southwest Airlines, BellSouth, Coca-Cola, Gillette, and Gatorade accounts *Provided quality leadership to a team of event coordinators, managers and an assistant

Supervised over 30 Security Event Staff and 30 Usher Event Staff per event Rove the areas needed to ensure all Security and Usher duties and breaks were handled properlyProvided written status reports when needed and attended all operational/special event meetings

During the internet boom, worked in electronic media customer support and problem resolutionManaged administration of renewals, new sales and contract negotiations for traditional and electronic media clientsAssist the Director of Affiliate Marketing & Sales on a daily basis Traveled to other markets for conferences

*Coordinated show and affiliate operatives for over 450 affiliates and 10 million listeners daily *Worked on a team to manage effective operations of the Tom Joyner Show’s 30 national events and remotes *Special Promotions Project Manager for the launch of the multi-million dollar fund raising Tom Joyner Foundation*Listener phone call operator, promotions assistant and sometime skit assistant for the Doug Banks Morning Show *Audited department expense reports, accounts payable, and sent out public relations materials for VP Urban Programming

Coordinate the registration and operations of the Annual Golf TournamentAssisted the FWMBCC President with his daily administrative management activitiesClient servicing of the Chambers members to ensure all records were properly managed and updatedCreated and edited the quarterly newsletterManaged and conducted divisional chamber meetings

*Interned as a supervisor of tournament operations for the NIKE (buy.com) Golf Tour with over 2,000 volunteers*Responsible for media updates, player updates, tournament schedules and computerized communications*Organized, marshaled and officially photographed youth clinics, celebrity scrambles, and shoot-outs

*Wrote published military news stories using press releases from national wire services *Assisted in the typing, organizing, advertising, printing and promotion of service events *Conducted command wide seminars on Navy rules and regulations for over 3,500 sailors *Public Affairs liaison for Navy mandated Partnership in Education program providing tutors for San Diego youth

Bachelor Of Arts - Ba, Mass Communications ~Radio/Television

Activities and Societies: *Delta Sigma Theta Sorority, Inc.- member since 1995 *Who’s Who Among University Students *Dean’s List.

Journalist, Journlism, Public Affairs, Combat Training

Activities and Societies: Honorably DischargedU.S. Navy Reserves from 1993-1997

General Studies

Activities and Societies: Captain Golf, Basketball, Dallas. Texas

Marketing & Management, Deca, Dallas

Activities and Societies: Dallas, TexasDallas