Meredith Hurley Email & Phone Number

Florida, United States

Leader of dynamic team of community managers and communications professionals with a focus on strategic planning, execution and promotion of in-store events and sales-driving initiatives, philanthropic efforts, corporate social responsibility and government affairs.

Directed and developed a powerful, high-energy PR team throughout the Southeast providing fully integrated public relations counsel, media outreach and event management support for one of the largest conventional supermarket companies in the U.S. Crafted unique storytelling opportunities to increase earned media coverage YOY with a focus on generating positive brand awareness and customer loyalty through traffic-driving communications efforts, charitable giving initiatives and grand opening celebrations, resulting in a 50% increase in PR reach in 2020 for grocery client with nearly 12,000 positive stories and an estimated audience of more than 280M. Additionally, provided corporate counsel, media relations and news monitoring for crisis communication management, including successful court-supervised restructuring process for a national casual dining restaurant chain.Identified as a positive developer, passionate leader and highly motivated team player who is quick to identify, focus and execute new strategies, ideas and solutions that drive revenue, operational performance improvement and business growth – resulting in accelerated promotion from manager to director.

Tampa/St. Petersburg, Florida Area

Managed retail programs for 73 supermarket locations in southwest Florida. Responsible for development and execution of sales-driving promotions, sponsorships, in-store events and signs, grand openings, community involvement and competitive defense marketing plans while operating within strict budget restraints.

Tampa/St. Petersburg, Florida Area

Buenos Aires, Argentina

Copywriting for an Internet marketing firm specializing in Search Engine Optimization

Tampa/St. Petersburg, Florida Area

• Organized, oversaw and reviewed short- and long-term client events, promotions, contests and other elaborate campaigns• Worked directly with new and target stores for retail client to implement programs, gain local media attention and increase positive community awareness• Developed press releases, gained media attention and monitored news coverage for local and national clients• Oversaw design, production and editorial content of bi-monthly company newsletter for retail client• Attended industry trade shows as onsite client representative

Bachelor Of Science (B.S.), Public Relations

Education record