Meredith Hoots Email & Phone Number

United States

Cambridge, Cambridgeshire, GB

Cambridge, Cambridgeshire, GB

• Drives US sales revenue and maximization of product adoption for a global medical device start-up. Implements strategic marketing programs and develops sales materials to expand brand presence and drive the business.
• Develops marketing strategies to support commercial objectives
• Collaborates with the UK marketing team to create collateral; regularly assessing effectiveness for each international location
• Creates regular marketing communications to inform, update, and inspire distributors about the product and clinical successes
• Works with distribution partners to collate regional information (e.g. demand forecasts) in a timely manner, sharing/updating information as appropriate
• Develops product launch plans for new distributors, including product training, forecasting, translations, and campaign rollout

Huntersville, NC, US

• In addition to the responsibilities of the coordinator role, has taken ownership of the comprehensive practice experience.
• Reviews each aspect of the patient experience to identify areas in need of improvement.
• Researches, interviews, and negotiates contracts with companies offering patient management and communication tools.
• Contributes to the improvement of operational efficiencies by developing new guidelines or making amendments to existing procedures.
• Develops training and incentive programs internally to improve staff morale and retention.

Huntersville, NC, US

• Manages all marketing programs and initiatives for a large, independently owned, specialty medical practice with six locations throughout the Charlotte region.
• Initiates and leads meetings between internal and external stakeholders.
• Serves as primary point of contact for referral sources. Maintains relationships and promotes ancillary services through regular office visits, lunches, and community outreach.
• Identifies new practice development opportunities and markets products/services accordingly.
• Meets with operations team on a monthly basis to discuss changes in external policies and technology that may require new strategic directives.
• Develops marketing strategies and creative content based on current trends. Develops the appropriate mix of advertising (including print, television, radio, transit, outdoor, sponsored content, and digital) based on.

Charlotte, North Carolina, US

• Responsible for new business development, account management, and account growth for existing accounts in research and clinical laboratories by meeting with researchers, lab managers, doctors, business managers, and.
• Traveled bi-weekly to assigned accounts to conduct sales presentations and program implementation.
• Overcame plausible objections by effectively communicating the company’s value proposition.
• Attended industry-specific trade shows to bring awareness to the company’s product.
• Managed all sales activities and account information using Sugar CRM.
• Maintained a current understanding of industry trends and technical developments that affect target markets

• Responsible for all marketing activities supporting the sales team across the Carolinas.
• Prepared new product and sales presentations and coordinated training seminars between manufacturers and specifying engineers.
• Analyzed sales reports and met with sales team to formulate appropriate marketing strategies.
• Arranged all travel and booth management at industry-specific trade shows.
• Managed the appropriate level of product samples and literature needed for sales activities.

Arlington Heights, IL, US

• Responsible for all marketing efforts for five profit centers in the Charlotte, Columbia, and Greensboro markets. Coordinated and lead bi-weekly meetings with team members to discuss marketing efforts. Identified the.
• Developed sales and marketing strategies that highlight competitive edge
• Attended various tradeshows, conventions, and networking events to raise awareness of company’s service lines
• Generated multiple proposals with similar deadlines and ensured the accuracy and timeliness of the final result
• Conducted proposals debriefs
• Created and maintained marketing calendar for multiple offices

• Participated in the full spectrum of the account management process, including product and service development, sales presentations, account growth, and customer service.
• Managed over 100 B2B client accounts developing superb relationship management skills.
• Prepared job quotations and submittals from engineering specifications.
• Assessed and evaluated client needs and expectations offering effective solutions based on their project timeline and budget.
• Responsible for learning multiple purchasing systems to place orders, check inventory levels, process invoices, and track shipments.

Master Of Business Administration (Mba), Health/Health Care Administration/Management

Bachelor Of Science (B.S.), Marketing/International Business

Bachelor Of Science - Bs, Marketing/International Business