Drives US sales revenue and maximization of product adoption for a global medical device start-up. Implements strategic marketing programs and develops sales materials to expand brand presence and drive the business objectives of the NATROX® Wound Care brand. In addition to responsibilities in the US, lends clinical marketing expertise to NATROX® Wound Care’s Asian markets.• Develops marketing strategies to support commercial objectives• Collaborates with the UK marketing team to create collateral; regularly assessing effectiveness for each international location• Creates regular marketing communications to inform, update, and inspire distributors about the product and clinical successes• Works with distribution partners to collate regional information (e.g. demand forecasts) in a timely manner, sharing/updating information as appropriate• Develops product launch plans for new distributors, including product training, forecasting, translations, and campaign rollout• Develops and communicates marketing plans, campaign results, and project recommendations• Increases brand recognition through planning and execution of customer engagement events including scientific congresses/conferences, and advisory boards• Leads and/or participates in training webinars and presentations• Creates and implements lead generation programs/processes• Drives external marketing communications including email, direct mail, digital outlets, social media, etc., adhering to established branding and regulatory guidelines• Monitors campaign rollout and success by tracking activities, field experiences, and sales against objectives• Serves as ‘product expert’ for sales and management teams and assists with learning and training for sales colleagues as required• Conducts market research to determine customer requirements and trends

In addition to the responsibilities of the coordinator role, has taken ownership of the comprehensive practice experience.• Reviews each aspect of the patient experience to identify areas in need of improvement.• Researches, interviews, and negotiates contracts with companies offering patient management and communication tools.• Contributes to the improvement of operational efficiencies by developing new guidelines or making amendments to existing procedures.• Develops training and incentive programs internally to improve staff morale and retention.

Manages all marketing programs and initiatives for a large, independently owned, specialty medical practice with six locations throughout the Charlotte region.• • Initiates and leads meetings between internal and external stakeholders.• Serves as primary point of contact for referral sources. Maintains relationships and promotes ancillary services through regular office visits, lunches, and community outreach.• Identifies new practice development opportunities and markets products/services accordingly.• Meets with operations team on a monthly basis to discuss changes in external policies and technology that may require new strategic directives.• Develops marketing strategies and creative content based on current trends. Develops the appropriate mix of advertising (including print, television, radio, transit, outdoor, sponsored content, and digital) based on the target market and campaign goals.• Ensures the completion of all marketing projects within time and budget restrictions by managing the tasks required inside of the practice and from external vendors.• Analyzes survey and marketing reports, tracks trends, and makes recommendations accordingly.• Manages all major sponsorships and events for community outreach and industry-specific organizations.• Effectively communicates practice news, changes, and announcements through website management, social media, and the distribution of electronic newsletters and email campaigns.

Responsible for new business development, account management, and account growth for existing accounts in research and clinical laboratories by meeting with researchers, lab managers, doctors, business managers, and purchasing agents. Gains in-depth knowledge of The Remi Group and differentiates it to potential customers via telephone and face-to-face meetings. Establishes effective communication with interested prospects by managing the sale of the company’s products and services, and ensures the delivery of the program’s attributes are accurate and clear.• Traveled bi-weekly to assigned accounts to conduct sales presentations and program implementation.• Overcame plausible objections by effectively communicating the company’s value proposition.• Attended industry-specific trade shows to bring awareness to the company’s product.• Managed all sales activities and account information using Sugar CRM.• Maintained a current understanding of industry trends and technical developments that affect target markets

Responsible for all marketing activities supporting the sales team across the Carolinas.• Prepared new product and sales presentations and coordinated training seminars between manufacturers and specifying engineers.• Analyzed sales reports and met with sales team to formulate appropriate marketing strategies.• Arranged all travel and booth management at industry-specific trade shows.• Managed the appropriate level of product samples and literature needed for sales activities.

Responsible for all marketing efforts for five profit centers in the Charlotte, Columbia, and Greensboro markets. Coordinated and lead bi-weekly meetings with team members to discuss marketing efforts. Identified the needs of clients in various segments and adjusted marketing tactics and strategies accordingly. Worked directly with corporate marketing and graphic design personnel to create promotional materials specifically designed for target markets. Responsible for researching leads through various media channels and networking functions. Worked directly with six different department managers in various office locations to ensure the continuation of work inflow and client satisfaction. • Developed sales and marketing strategies that highlight competitive edge• Attended various tradeshows, conventions, and networking events to raise awareness of company’s service lines• Generated multiple proposals with similar deadlines and ensured the accuracy and timeliness of the final result• Conducted proposals debriefs• Created and maintained marketing calendar for multiple offices• Wrote press releases for local newspapers and other industry-specific publications• Organized “lunch and learns,” golf outings and various other events for new and existing clients• Completed company’s Project Management Certification Program (PMCP)• Participated in the City of Charlotte’s pilot Mentor-Protégé Program

Participated in the full spectrum of the account management process, including product and service development, sales presentations, account growth, and customer service.• Managed over 100 B2B client accounts developing superb relationship management skills.• Prepared job quotations and submittals from engineering specifications.• Assessed and evaluated client needs and expectations offering effective solutions based on their project timeline and budget.• Responsible for learning multiple purchasing systems to place orders, check inventory levels, process invoices, and track shipments.