Meredith Duncan Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

• Human-Centered Design & Testing: Conducted competitor research, UX research, wireframing, and prototyping to enhance e-commerce pages and microsites. Conducted user interviews and usability testing to inform pre-kickoff strategy and iterative design improvements.• Macy’s App In-store Mode Study: Investigated the causes of low in-store app usage. Built customer journey maps and conducted user interviews and path-to-purchase task analysis. • Interactive Gift Finder Research and… Show more • Human-Centered Design & Testing: Conducted competitor research, UX research, wireframing, and prototyping to enhance e-commerce pages and microsites. Conducted user interviews and usability testing to inform pre-kickoff strategy and iterative design improvements.• Macy’s App In-store Mode Study: Investigated the causes of low in-store app usage. Built customer journey maps and conducted user interviews and path-to-purchase task analysis. • Interactive Gift Finder Research and Strategy Development: Conducted user testing, competitor research and wireframes, to develop a personalized Holiday Gift Finder quiz, tailoring recommendations based on recipient interests, boosting customer engagement and sales.• Long-form SEO Content Audit and Template Library: Audited existing SEO content strategy and developed modular templates enabling teams to efficiently create keyword-rich articles and improve organic search ranking.• Accessibility Training: Led workshops on WCAG accessibility & design guidelines for Creative Teams.• KPI Data Analysis: Analyzed marketing and website performance with Adobe Analytics, visualized performance data, synthesized UI/UX research into concise findings and recommendations in PowerPoint presentations. Show less

New York City Metropolitan Area

• UI Design & Website Innovation: Created wireframes, mockups, and prototypes to enhance existing features on the site and pitched future enhancements to stay competitive with the latest technology.• Customer Preferences User Flow: Redesigned product browse pages and customer preferences features on macys.com, creating wireframes and specifications for intuitive, brand-aligned designs.• E-Commerce Filtering Content and Design Audit: Simplified filter and facet navigation to… Show more • UI Design & Website Innovation: Created wireframes, mockups, and prototypes to enhance existing features on the site and pitched future enhancements to stay competitive with the latest technology.• Customer Preferences User Flow: Redesigned product browse pages and customer preferences features on macys.com, creating wireframes and specifications for intuitive, brand-aligned designs.• E-Commerce Filtering Content and Design Audit: Simplified filter and facet navigation to improve usability. • E-Commerce Quick View Product Redesign: Optimized Quick View component with larger images, more intuitive functionality and streamlined product details. • Macy’s Backstage Responsive Redesign: Led the Macy’s Backstage web rebrand, collaborating across teams to create responsive wireframes and manage assets.• Web Page Design: Created clean and informative designs for operational, mobile app and Rewards Program.• Customer-Centric Design: Applied human-centered design to enhance e-commerce pages and microsites.• Marketing Email Component Library: Created modular email templates in an Adobe XD library. Show less

Washington D.C. Metro Area

• Third-Party Code Re-Fresh: Used HTML, CSS, and JS to make pages responsive and compliant with corporate style guide. Developed responsive online infographics based on the print version.

Alexandria, Va

• Email Development: Coded mobile-first emails and conducted cross-platform testing.

Washington, District Of Columbia, United States

• Usability and Accessibility Audit: Provided UX/UI recommendations for a major fashion e-tailer to improve the browsing experience.

Washington Dc

• Design static and interactive infographics, promotional graphics, landing pages and websites• Create CMS component design and specifications for product development team• Build interactive tools and widgets using HTML/CSS/jQuery or ActionScript 3.• Create UX deliverables (wireframes, workflows, prototypes)• Compile documentation font-end development processes and style guidelines for design and editorial teams• Assist with copywriting• Appy interactive design trends… Show more • Design static and interactive infographics, promotional graphics, landing pages and websites• Create CMS component design and specifications for product development team• Build interactive tools and widgets using HTML/CSS/jQuery or ActionScript 3.• Create UX deliverables (wireframes, workflows, prototypes)• Compile documentation font-end development processes and style guidelines for design and editorial teams• Assist with copywriting• Appy interactive design trends and techniques• Engage with multiple business units within the company as part of a team to launch major social advocacy initiatives Show less