Meredith Kimball Laing Email & Phone Number

Salt Lake City, Ut, Us

Salt Lake City, Utah, United States

Raleigh-Durham, North Carolina Area

•Develop and implement multi-channel communications strategies to support NCS’s mission, increase local and national brand visibility, build audiences for 300+ concerts and events annually, and drive ticket sales and donations •Create messaging platform that champions the NCS story and communicates the organization’s unique brand position as a statewide symphony serving communities across North Carolina, shaping and enhancing the public profile of the orchestra locally and nationally•Collaborate cross-departmentally to support internal and external communications needs and ensure consistent adherence to key messages, branding, and organizational goals across the institution •Generate earned media by developing press plans, cultivating and leveraging press relationships, and creating and deploying media pitches and announcements, achieving hundreds of news articles, radio stories, and television pieces annually•Serve as point person for all press inquiries and activity•Draft communications for CEO, board chair, and artistic leadership•Cultivate new audiences and deepen loyalty of existing patrons and donors by generating and sharing creative, engaging written and digital content via traditional and newer marketing and PR channels•Direct the organization’s digital presence, including organic and paid social media content strategy across multiple platforms, video creation, and website maintenance; serve as director of streaming concerts and other virtual products•Oversee production and serve as editor-in-chief of quarterly program books; led transition to virtual program books in 2020 •Serve as editor and proofreader for all institutional materials•Maintain the institution’s visual assets, including management of photography and input on design projects•Participate in Symphony Board meetings and serve on the Marketing Committee and Digital Committee •Lead the orchestra’s Young Professionals group, steadily growing the program’s audience and offerings

Greater New York City Area

•Develop and implement institutional communications strategy across channels; serve as a key contributor toward strategies that build audiences for OSL’s 80+ events per year and increase rentals at OSL’s home, The DiMenna Center for Classical Music; coordinate marketing with partner organizations•Create messaging for marketing and institutional collateral that distinguishes OSL in New York City’s busy cultural landscape, ensuring audience-centric language and consistency with mission and brand identity; provide direction on photography and visual elements; collaborate on production of video content•Cultivate relationships with press, develop media pitches, and write and distribute press releases in order to generate reviews and feature stories that highlight the OSL and DiMenna Center brands, achieving coverage in publications including The New York Times, The New Yorker, The Wall Street Journal, and Crain’s New York Business; arrange press interviews and create talking points in alignment with mission and messaging platform; serve as a spokesperson for the institution as needed•Prepare and present marketing and public relations reports to board and staff•Manage social media presence (Facebook, Twitter, and YouTube), developing strategy for creative organic and paid content that incites authentic interaction with the public and maximizes visibility•Oversee production of program books, developing content that engages and enhances the experience of concert patrons; serve as chief editor, proofreader, and fact-checker •Maintain OSL and DiMenna Center websites; led redesign and mobile optimization of DiMenna Center website in order to improve user experience and reflect updated messaging platform•Create and implement email marketing plan, significantly increasing email subscribers and engagement•Monitor and report on website, social media, and email analytics, using data to inform content strategy•Assist with front-of-house duties at concerts and events

•Plan, write, edit, and distribute all PSO press releases, achieving feature stories and reviews in local, regional, and national press, including The New York Times, The Philadelphia Inquirer, and The Star-Ledger; cultivate media contacts; coordinate press interviews with appropriate artistic personnel; maintain hard-copy and digital archives of all publicity•Maintain and update PSO website; monitor website traffic analytics; responsible for completion of website redesign•Write and edit content for all printed and online marketing and development materials; work closely with Marketing Manager to plan design concepts•Schedule, create, and send weekly e-newsletters about upcoming concerts and events•Manage the PSO’s social media presence; achieving significant increases in followers and engagement•Prepare and edit copy for all program books•Photograph events and maintain photo and video archives; update Flickr and Vimeo galleries; arrange for professional photographers and videographers when needed•Identify and implement strategies to reach new and diverse audiences, including working with local arts organizations and universities on collaborative projects •Draft letters for Executive Director and Music Director for development and marketing purposes•Assist Executive Director with writing and preparation of grant proposals and reports•Represent the PSO at local arts consortium meetings and Chamber of Commerce events•Lead the PSO’s Branding Task Force, charged with strengthening the PSO brand and visual identity•Maintain event listings on appropriate online calendars•Manage general operations for the PSO’s three lecture series•Assist with ticket sales, customer service, and front-of-house production for all events

Bentley-Hall Inc. is a custom publishing, public relations, and communications firm that specializes in working with music industry clients. •Plan, generate, and edit written content, including feature stories, news items, profiles, instructional articles, and product review for International Musician (circulation 151,000) and Making Music magazine (circulation 35,000)•Prepare production schedule, create editorial outline, assign articles, write articles, copy-edit, and oversee production as editor-in-chief of Buick Creative Selling (circ. 19,000)•Write and edit press releases for Bentley-Hall clients, including the American Federation of Musicians, Percussion Marketing Council, and Lowrey Organ Company •Develop and edit website copy, both in-house and for Bentley-Hall clients•Post to the makingmusicmag.com blog and create instructional videos for the website•Create email blasts for International Musician and Making Music magazines•Schedule and conduct phone interviews with story subjects and expert sources•Plan and review visual content and layout with graphic designers•Interview and manage writing interns

Classic FM is part of WCNY, Central New York’s own member-supported public broadcasting station. The vision for WCNY is to be the ‘hub’ connecting Central New York to education, the arts, and public affairs.•Host live weekend Classic Choices programs, nearly doubling weekend morning ratings between December 2008 and December 2010•Program music for each show, run the switchboard, and communicate music selections, weather reports, and underwriting announcements to listeners•Participate in Classic FM membership drives•Represent WCNY at public events

Mm, Music Performance

Activities and Societies: Managing Editor of 20 Watts (campus music magazine), Music Director for WERW-AM (campus radio station) •GPA.

Bm, Music Performance

Activities and Societies: National Society of Collegiate Scholars; College of Visual and Performing Arts Peer Advisor; Pi Kappa Lambda.