Senior Banking Consultant - University Banking
CurrentRecruited by FNB to bring financial services experience, expertise, and skill-sets needed to spearhead a fast-growing division in digital banking focused on the needs of millennial’s (now Gen Z) in downtown university/college markets. The Senior Banking Consultant - University Banking is accountable for developing university relationships/partnerships and student engagement strategies across FNB’s retail footprint. Continuing employee training & development, and promoting growth, leadership, and vision to the University Banking division.+ Developed FNB’s Student Digital Branch concept & University Banking Strategy over the past 7 years in efforts to remodel/improve FNB branches/staff on college campuses and drive student banking deposits. + Built Customer Interaction Model for student digital branch staff to utilize when engaging with the student market, local businesses, and university community clients+ Created a marketing/student engagement strategy to attract the millennial/Gen Z audience. Strategy resulted in several thousand new account openings in a single branch location over a 7 year period. Assisted Corp. Marketing Team in implementing this strategy on a larger scale in FNB’s traditional branches located in university markets+ Built strong relationships with several university academic leadership teams, their foundations, faculty/staff across FNB’s retail footprint~ Constructed and executed a Technical and Cost proposal, which ultimately won the bid for FNB’s 1st Exclusive Banking Contract with a well-known state university~ Negotiated deal and head liaison for completing a Naming Rights & Real Estate Agreement with well-known state university~ Created opportunities for personal and business account production, commercial lending, wealth management needs, treasury management needs, brand awareness, top talent recruitment, financial literacy seminars, professional development, and mutually beneficial partnerships.... Resume Provides More Detail