Oversees digital and social media strategy for healthcare and pharma clients.

Managed a team of four overseeing 9-14 beauty, skin care, ecommerce, mobile app, and personal health accounts. Clients included Drunk Elephant, IT Cosmetics, Clarisonic, AMOREPACIFIC, Sulwhasoo, Whish Beauty, Vita Liberata, Icelandic Glacial, Mineral Fusion, Zoya, CleanWell, and GLAMSQUAD, among many more. Solid track record of increasing and sustaining social media engagement.• Fully immersed in beauty and lifestyle brands, from prestige to start-up• Provide strategic direction on all aspects of social and digital, including retailer partnerships, UGC campaigns, paid and organic growth-oriented activations, and setting project-based and quarterly KPIs• Create and oversee influencer outreach and collaboration strategy, from long-term ongoing partnerships to one-post cross-promotion, from upper-tier vloggers to Instagram stars• Direct the creation and execution of relevant, engaging, value-added, relatable, and aspirational social content for a variety of audiences• Develop social media voice and tone for brands via audience research, market climate, and close client collaboration• Oversee paid social strategy, buying, A/B testing, and targeting

Content contributor to beauty site xoVain.com, local food startup With Love From Brooklyn, "unhotel" startup onefinestay, and more.

Togather was a book event crowdfunding platform that united authors with new audiences nationwide.At Togather, I worked closely with authors and influencers to build capacity and interest, as well as managed relationships with brand partners, to develop successfully crowdfunded book events. I also shaped a distinctive social voice for the Togather brand on Twitter, Tumblr, and Facebook, building community and buzz for the product through thoughtfully targeted audiences.

• Developed social strategy to engage with high-interest audiences, managing social and website content, and spearheaded development of new website design• Crafted monthly newsletters and other marketing emails that consistently outpaced average nonprofit open and click rates• Created key messages and house style for external-facing communications; ensured team members employed consistent brand messaging• Strengthened public-private partnerships via effective messaging and content in internal and external communication• Solidified ongoing peer learning network and community management via Ning platform, Google Groups, and webinars• Executed targeted media strategies to earn high-profile coverage about newsworthy milestones and evergreen stories• Authored marketing and fundraising materials including annual reports• Directed graphic design work, including visual brand refresh, and video content

• Developed targeted media strategy for line of organic cotton baby clothing, resulting in high-profile key placements• Established and managed brand’s social presence, gaining 1500+ niche followers in a few months• Developed cross-promotional partnerships with complementary businesses

• Provided research, analysis, synthesis and recommendations• Coordinated FDA drug approval outreach tactics• Identified patient ambassadors with positive brand experiences and crafted inspiring stories• Drafted press materials for trade and consumer media and articles for corporate communications• Identified, researched and contacted journalists• Coordinated press briefings that garnered significant media coverage