Meredith Morrow Email & Phone Number

Charlottesville, Va, Us

Charlottesville, Va, Us

Growth Marketing & Strategy-Led the strategy and execution of 8 MVP email and push journeys for a loyalty program, driving retention and improving personalized customer experiences.-Developed and executed multi-channel marketing roadmaps aligned with client goals, optimizing user journeys and delivering measurable success.-Utilized Braze for advanced segmentation, automation, and A/B testing to optimize campaigns and achieve key metrics, including improved open rates and conversions.-Managed large, complex marketing projects, including persona-based strategies, ensuring alignment across teams and clients.Team Leadership & Project Management-Managed and mentored cross-functional teams, setting expectations, fostering collaboration, and holding team members accountable for quality and deadlines.-Developed SOPs and training materials to streamline processes, improve efficiency, and ensure consistent campaign execution across teams.-Led the team through challenges such as resolving campaign errors, managing segmentation issues, and responding to client feedback.-Created and maintained project roadmaps, ensuring complex projects were completed on time and within scope.Client Relationship Management & Process Improvement-Built and maintained strong client relationships, leading discussions, presenting performance reports, and providing data-driven recommendations.-Developed interactive dashboards and reports, enabling self-service data retrieval for clients, saving time and improving reporting accuracy.-Provided actionable insights based on campaign performance, improving client decision-making and optimizing marketing strategies in real-time.-Continuously improved workflows and processes, enhancing operational efficiency and the overall quality of campaign execution.

Charlottesville, Va, Us

Columbia, Md, Us

SEM Retail & B2B-SEM account lead across multiple accounts-Own + manage PPC budgets of $500K-$7.5M/year per client-Excellent client communication + ability to translate data into a meaningful story w/ next steps-Led SEM accounts to scale within budget & ROAS goals, utilizing search, shopping, RLSA, app, & GDN campaigns-Ran tests using A/B + pre/post analyses on ad copy, bid strategies, landing pages, extension impact, device-based copy, etc.-Expert in SEM execution, including campaign launches, bid management, copy implementation, extensions, keyword creation, budget management, etc.-Cultivated strong relationships with clients & platform partners-Extensive knowledge of SEM best practices and retail/B2B industry trends-Planned and implemented new customer acquisition, holiday/Cyber 5, COVID response, revenue growth, seasonal, & ABM strategiesData Presentation & Analysis-Delivered meaningful weekly, monthly, quarterly, and annual performance reports to client stakeholders and C-suite clients-Provided actionable insights to clients based on performance data, client goals, available resources-Developed annual roadmaps-Expert in utilizing Looker Studio, Excel, & PowerPoint for data presentation-Data analysis used to inform + develop SEM campaigns and SA360 Bid StrategiesLeadership-Promoted 3 times in 4 years-Led a team of 2 direct reports, resulting in both members being promoted-Led 5+ indirect reports on client accounts-Worked on development of Merkle’s Indian offshore support efforts, including developing a mentorship program, revamping offshore training curriculum, and consulting with client teams on how to effectively leverage Indian resources-Collaborated w/ SEO, Social, Display, Amazon, and Analytics to develop cohesive client strategies-Developed + led various trainings for the department, incl. new hire materials, Data Studio best practices, advanced Excel, addressing client concerns, & holiday season performance considerations

Columbia, Md, Us

Columbia, Md, Us

Columbia, Md, Us

Chapel Hill, North Carolina, Us

rAVe [Publications] is a digital publication covering the residential and commercial audiovisual industries. I attend trade shows including Integrated Systems Europe (ISE) 2015 + 2016 in Amsterdam, InfoComm 2015 in Orlando, and InfoComm 2016 in Las Vegas to provide coverage of products and news announced at the show.

Philadelphia, Pennsylvania, Us

-I enhance Carolina Dining Service's brand and boost sales through consumer engagement, operational excellence, and the creation and monitoring of marketing materials.-Analyze feedback, surveys, and customer interactions to discover communication/engagement trends and how to improve the customer experience.-Development of surveys and ensuring surveys are deployed and participation goals are met.-Improve executional activities through the creation of planograms, auditing of dining locations, and creation of reports reviewing residential and retail audits.-Interact with student population to boost sales and increase brand awareness.-Supervision and training of marketing interns.

Philadelphia, Pennsylvania, Us

-Interact with student population to boost sales and increase brand awareness.-Redesigned existing planograms and created dozens of new planograms for multiple locations.-Creation of marketing materials to enhance dining events-Worked tablings, pop-up events, and various student engagement activities.

Philadelphia, Pennsylvania, Us

-Sold over $10 million in meal plans with marketing team, far exceeding sales goals.-Designed and delivered presentation to all orientation sessions.-Interacted with student body and parents at orientations, successfully creating sales.

London, Gb

-Completed in-depth analysis of weather trends, search trends, and KPIs for Oakley products across 60+ markets and device type, producing search bid adjustment recommendations and insights on the mobile shopper-Responsible for weekly search and display campaign performance reporting used in client meetings-Gained experience in several digital marketing domains, including search, display, tag management, analytics, SEO, social, and client services-Exposed to the inner workings of a digital media company highly skilled in attribution

Generated publicity and designed posters for upcoming events. Proposed and implemented new café procedures to increase sales, improve productivity, and ensure health and safety. Assumed various roles in café, including training new volunteers, welcoming customers, preparing food, serving dishes, and bussing tables. Developed strong Spanish conversational skills.

Chapel Hill, Nc, Us

Responsible for the design and distribution of all forms of publicity related to community programs and other initiatives for Manning West (2012-13) and Parker Community (2013-14). Designed event logo, t-shirt, and publicity for Manning Block event of 600 people. Created t-shirts for both communities of 450+ residents. Attended weekly meetings to plan and implement community programs.

Asheville, North Carolina, Us

Assisted in marketing and promotional activities and used electronic media and community outreach in a summer internship at Earth Fare.

Bachelor’S Degree, Media And Journalism

Bachelor’S Degree, Media And Journalism, Political Science

Business Essentials Certification

Education record