Meredith Nichols Email and Phone Number
With over 16 years of experience in public relations and communications, I’ve built a reputation for strategic leadership and driving transformative change across both B2B and B2C industries. I started my career working for Edelman leading media relations for Adobe software for 6 years and found my way to Chicago to do consumer marketing for CPG company S.C. Johnson. From there I continued my time in the agency world, launching award-winning campaigns for education, personal safety and lifestyle clients focused on influencer management, media relations and celebrity engagements. After spending most of my career in technology, I went to work in consumer healthcare, where I spent my days telling the stories and sharing expertise of the clinicians that impacted people's lives every day. I love building thought leadership programs to position executives and brands as industry leaders.I have a diverse set of expertise and industries where I have a proven track record of enhancing brand reputation, navigating complex crises, and creating compelling narratives that resonate with target audiences. My collaborative approach, combined with a creative flair, has made me a trusted advisor to C-level executives and a key driver of measurable business results. I’m also deeply committed to social impact, having revitalized corporate social responsibility programs and increased customer trust through authentic and impactful initiatives. My ability to foster a positive work environment while achieving exceptional outcomes makes me a dynamic leader in the field of public relations.Areas of Expertise: Thought Leadership/Brand Storytelling, Strategic Planning & Execution, Global Product Launches, Media Tours/Media Training, High Profile Media Coverage, Marketing/Sales Support, Budget/Project Management, Agency Management, PR/Global Client Success Campaigns, Crisis Management/Playbook, Community Affairs/Public Speaking, Social Impact/Corporate Giving
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Communications ManagerDignity HealthSacramento, Ca, Us -
Director Of External RelationsSky River Casino Sep 2024 - PresentElk Grove, California, United States -
Senior Director, External CommunicationsTag - The Aspen Group Aug 2022 - Jun 2024Chicago, Illinois, United StatesLed external communications/PR for The Aspen Group and the 5 consumer healthcare brands that fall under its umbrella: Aspen Dental, Motto Clear Aligners, Chapter Aesthetic Studio, ClearChoice Dental Implant Centers and WellNow Urgent Care.•Established a thought leadership program that successfully amplified 15 clinical leaders across 5 brands to change industry opinion and boost employer brand; >50 media placements; 12% YoY increase in share of voice among competitors in 1 year.•Launched Invisalign competitor product to test markets; 1M social reach & 800K media impressions in 2 days.• Grew Aspen Dental brand ambassador program 700% to boost patient trust in network of doctors. Increased press mentions of Aspen Dental 38% & WellNow Urgent Care 55% YoY in publications like Men’s Health, AARP, Newsweek, Well+Good & Cosmopolitan.• Revitalized Aspen Dental’s social impact program by redesigning the program structure, refining brand messaging, creating a local grassroots marketing playbook, to better share the company’s $30M investment in dental care for veterans and underserved patients.• Built and mentored a team of 4 communicators to achieve team objectives, fostering a collaborative and passionate environment.•Managed 3 PR agencies and contractors; led crisis management and mitigated negative publicity surrounding legal, policy and risk management issues. -
Senior Public Relations ManagerRimini Street Aug 2019 - Aug 2022Las Vegas, Nevada, United StatesRun the external global communications function for the leading third-party support provider for SAP and Oracle products. Manage all media relations, thought leadership and byline content. Secure IT, broadcast and industry vertical media placements to advance the brand narrative. Coordinate with internal communications, social media and HR for service and product announcements, client success advocacy stories, C-suite content amplification and promoting global philanthropic efforts.• Operated global survey of 1,500 CFOs to gather insights on digital transformation, resulting in 3 billion media impressions, 800+ Marketing Qualified Leads and $2 million in sales pipeline.• Increased thought leadership placement YoY by 25% in business and IT outlets.• Lead four to six global client amplification campaigns quarterly for Fortune 500 brands like T-Mobile, Hyundai-Kia and Korean Air • Secured Cheddar TV segment for CEO Seth Ravin to discuss business priorities for CEOs during COVID-19 pandemic. -
Global Public Relations ManagerGogo Dec 2016 - Jul 2019Chicago, Illinois- Led external global corporate communications, crisis management, media relations, social media, advertising and sponsorships for the leading in-flight Wi-Fi and inflight entertainment technology (IFC and IFE) (annual revenue of $900 million). - Counselled executive leadership, product marketing, investor relations, legal, IT and sales/account management about strategic communication programs. Partner with internal communications team to promote external PR activities to employees. - Drove campaigns to shift the perception of Gogo inflight Wi-Fi products, including Gogo 2Ku, our high-speed satellite Wi-Fi. Pitch C-suite and senior leadership as experts, resulting in 250+ media hits in business, financial and aviation trade news outlets.- Supported PR and marketing efforts for 20 airline customers. Create marketing/PR plans to support media/influencer outreach events, product launches and 3rd-party sponsorship promotions. - Managed digital communication content strategy and editorial direction for the corporate blog and social media channels, reaching 600,000 followers and 30,000 monthly views.- Wrote and edited informational articles, infographics and news content for the website and quarterly B2B e-mail newsletter distributed to 20,000 customers, prospects and investors. -
Account Supervisor3Rd Coast Public Relations Sep 2014 - Dec 2016Chicago, IlStrategy- Lead communication strategy and program execution for seven agency clients in the consumer and B2B space, such as SABRE pepper spray, Nest, Lakeshore Learning and Sleep Innovations.- Manage media relations, social media strategy and content development for agency clients. Grew brand presence and social media engagement for mattress brand Sleep Innovations, resulting in a 60 percent growth on their channels in 9 months and an increase in coverage by 50 percent in 2016. Activation- Produce and manage brand building client video content, most notably a Sleep Innovations video campaign targeting millennials that was launched on their owned channels and Mashable.- Identify and manage relevant tradeshow expo and speaking appearances at key fire industry events to educate influencers on Nest technology. - Curated social media integration for SABRE pepper spray with the goal of raising awareness for sexual assault prevention. Sixty percent increase in product sales on Amazon and a 50 percent growth of new followers to their handles in 24 hours. Internal-- Develop new business opportunities and participating in new business presentations. -- Handle agency award submissions including securing a 2016 bronze Bulldog Reporter Award for client SABRE for our work reaching millennial woman and personal safety.-- Take overall responsibility for all budget issues related to accounts including profitability. -
Senior Account ExecutiveEdelman Feb 2008 - Sep 2014Silicon Valley And ChicagoStarted my career in Silicon Valley and transferred to the Chicago office in 2013. Chicago- Led the execution of integrated marketing campaigns for SC Johnson’s home cleaning products (Windex, Scrubbing Bubbles, Shout and Pledge). Highlights include activating a tradeshow engagement and influencer program to build awareness for Pledge FloorCare, and brokering a strategic partnership with Shout and The Color Run. - Directed and managed a team of five junior staff, working lockstep with external global media, advertising and experiential agencies as part of SC Johnson’s integrated marketing communications efforts.Silicon Valley- Led communication initiatives for Adobe Design and Digital Publishing segments and Adobe Education vertical, including strategic program planning/execution, media relations, social media engagement programs, award submissions and event activations. - Booked 50 national media briefings and secured 1,100 articles for the launch of Adobe Creative Cloud, the company’s SaaS offering and largest business model shift to date. - Supported the corporate announcements of Adobe’s acquisitions of Behance, TypeKit and Business Catalyst; developed external media materials, provided issues support and conducted media relations. - Certified in AP Style and served as an Eagle Eye, Edelman’s internal document-editing team.
Meredith Nichols Education Details
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Digital Audience Strategy -
Option In Public Relations
Frequently Asked Questions about Meredith Nichols
What company does Meredith Nichols work for?
Meredith Nichols works for Dignity Health
What is Meredith Nichols's role at the current company?
Meredith Nichols's current role is Communications Manager.
What schools did Meredith Nichols attend?
Meredith Nichols attended Arizona State University - Walter Cronkite School Of Journalism And Mass Communication, California State University, Chico.
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Meredith Nichols
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