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As a dynamic Digital Marketing & E-Commerce leader with over a decade of experience, I’ve helped global brands achieve up to 300% revenue growth through innovative strategies and data-driven decision-making. Fluent in both English and Spanish, I specialize in creating customized solutions that resonate with diverse markets across North America, Latin America, and Europe.My expertise includes launching and optimizing e-commerce platforms on Shopify, Magento, and WooCommerce, and scaling digital campaigns to consistently exceed targets. I’ve managed cross-functional teams, directed paid media channels, and executed comprehensive digital marketing strategies that deliver measurable ROI.Key highlights from my career:• Spearheaded e-commerce strategies that generated millions in online sales.• Increased ROAS by over 100% across paid media channels while reducing ad spend.• Led website migrations and UX/UI improvements, resulting in improved user engagement and conversion rates.• Fluent in English and Spanish, with a deep understanding of global markets.💬 How I can help your business: If you’re looking to grow your online presence, improve your conversion rates, or optimize your digital marketing strategy, let’s connect!
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Head Of StrategyMyntrBarcelona, Ct, Es -
Director Of Growth MarketingRevyrie Oct 2024 - PresentLos Anglees, Us -
E-Commerce & Digital Marketing ConsultantMeredith Peters Oct 2019 - Present• Designed 360-degree digital marketing strategies for international clients, resulting in an average 30% growth in client online sales annually.• Managed budgets and P&L for Direct-to-Consumer (DTC) brands, achieving cost savings of 15% while increasing ad spend efficiency.• Implemented rigorous A/B testing processes that improved client email marketing performance, with a 15% increase in open rates and a 10% boost in click-through rates. -
Director Of E-Commerce & Digital MarketingGstq Jan 2023 - Aug 2024New York, Us• Launched a new e-commerce platform, achieving $5M in gross sales within the first year.• Rescued underperforming paid media channels, elevating ROAS from 0.5x to 2.5x while reducing monthly spend by $80k.• Led cross-functional teams and external agencies to optimize paid media, SEO, and email marketing.• Developed audience segmentation strategies that improved customer retention and lifetime value. -
E-Commerce & Digital Marketing ManagerGstq Sep 2022 - Jan 2023New York, Us
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E-Commerce Site ManagerGstq Aug 2021 - Sep 2022New York, Us
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Manager, Global E-Commerce And Digital MarketingAhava Dead Sea Laboratories Mar 2019 - Oct 2019Airport City, Il• Led global digital strategy, aligning operations across North America, Europe, and Israel, which increased online sales by 20% and reduced cart abandonment by 15%.• Fostered cross-team collaborations, ensuring alignment of digital marketing efforts with broader company goals, leading to enhanced pipeline, revenue targets, and brand initiatives.• Oversaw the successful relaunch of the multilingual website, enhancing user engagement by 25% across key markets. -
E-Commerce & Digital Marketing ManagerMignonne Gavigan Jun 2017 - 2019New York, New York, Us• Oversaw all digital channels, including email marketing, social media, and PPC campaigns, leading to a consistent increase in online traffic and sales conversions.• Collaborated closely with the content and design teams to drive the content creation process, ensuring brand consistency, relevance, and engagement, which led to a higher retention rate and customer loyalty. -
E-Commerce ManagerTanya Taylor 2016 - 2017New York, Ny, Us• Managed and processed all eCommerce orders• Conceptualized, proposed, and executed all digital marketing assets• Co-managed digital marketing partners with Marketing Manager• Worked with Marketing Manager to set financial goals for eCommerce business• Managed monthly eCommerce budget• Planned and executed seasonal photoshoots for eCommerce inventory• Responsible for overseeing and managing all private sales• Managed social media calendar• Received and fielded all customer service inquiries via email and phone• Worked with logistics department to track e-commerce inventory -
E-Commerce And Social Media ManagerLouise Paris 2015 - 2016Us• Established concept for emerging fast-fashion brand, New Look• Developed online marketplace via Shopify• Managed buying process for online product• Photographed and edited online product photos• Developed fulfillment and shipping procedures between bicoastal warehouse locations• Responsible for updating online copy• Maintained active relationship with project manager and marketing team• Assisted with design and marketing direction• Developed social media content, including Twitter, Facebook, and blog posts• Maintained active social media feed and promotions -
E-Commerce And Digital Marketing CoordinatorGender Bias May 2015 - Oct 2015• Maintained high-volume web store• Assisted director with model and product photoshoots• Designed and produced seasonal lookbooks, including digital and print copies• Assisted with model casting for lookbook shoots• Maintained active communication with national showrooms• Updated inventory and maintained orders via Magento platform• Managed seasonal wholesale account orders• Tracked online and wholesale sales goals• Provided customer service via telephone and e-mail
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E-Commerce AssistantOak Nyc Nov 2013 - May 2015Brooklyn, New York, Us• Assisted E-Commerce Department with customer service-related tasks• Managed incoming orders in timely fashion• Updated inventory and maintained orders via Magento platform• Maintained positive relationships with customers both in-store and online• Created innovative methods for tracking and improving sales• Merchandised and organized stores
Meredith Peters Skills
Frequently Asked Questions about Meredith Peters
What company does Meredith Peters work for?
Meredith Peters works for Myntr
What is Meredith Peters's role at the current company?
Meredith Peters's current role is Head of Strategy.
What is Meredith Peters's email address?
Meredith Peters's email address is da****@****ris.com
What is Meredith Peters's direct phone number?
Meredith Peters's direct phone number is +183263*****
What skills is Meredith Peters known for?
Meredith Peters has skills like E Commerce, Social Media, Illustrator, Brand Development, Content Management, Woocommerce, Node.js, Jquery, Graphic Design, Trend Analysis, Photoshop, Web Design.
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