•Responsible for 100 different accounts including independent stores and large franchises, to ensure that contractual agreements are being met and to collaborate on how to mutually grow business. •Utilize critical selling skills on daily basis in conversations with retailers to determine root causes and barriers to the company’s marketing strategy, use influencing skills to determine positive outcomes for both the customer and RJ Reynolds. •Act as a business consultant for customers, taking ownership of the entire tobacco category and knowledge of the industry to build partnerships and advise on practices to further grow overall business.•Successfully launched 12 new products across various brand families including the introduction of an entirely new category through education of the product, determining merchandising solutions, and creating excitement surrounding the launch.•Attended various meetings and trade shows at the account level to assist in education and sell in new styles and promotions to large chain customers and franchise locations, presented on behalf of the company and networked with stakeholders across business functions.