Strategically designed and executed comprehensive communications programs for Global Operations toward employees (internal) and suppliers (external). Creatively developed and produced written and visual content to improve employee engagement and strengthen alignment with organizational objectives and change initiatives. Key communications advisor to senior leaders and their leadership teams, cultivating trust and transparency with employees.• Oversaw meticulous planning and production of all-employee and all-manager town halls, including talking points, presentation, speaker preparation, cross-team coordination, audience engagement, and measurement.• Advised executive leadership on communications strategies, provided training and strategic support for change management and business initiatives. Served as voice of senior executives externally and internally. • Developed streamlined communication framework for Global Sourcing (1,200 employees) and Global Business Services (2,000 employees) to optimize employee engagement and support business critical content.• Spearheaded supplier communication and engagement strategies critical to supporting supply chain transformation. Led project and event management for annual Supplier Day, hosting 100+ suppliers on-site in Sweden and strengthening global partnerships toward company-wide business execution.• Collaborated with Global Sourcing and Global Business Services teams, leveraging communications expertise to deliver change management and ensure goal alignment across multiple projects.• Led analytics and measurement alignment for Operations Communications team to effectively evaluate for impact using quantitative and qualitative metrics to maximize communication effectiveness.

Developed and executed comprehensive communication programs for Global Sales organization (4,000 employees) and company-wide customer experience program. Functioned as key communications advisor to senior leaders. Drove integrated communications plans using digital platforms, live events, email, newsletters, and multimedia content.• Achieved enhanced alignment toward sales best practices and engagement toward company-wide initiatives.• Provided strategic communication counsel, training, and ongoing support to senior leadership, including Head of Sales and Chief Customer Officer. Served as voice of senior executives externally and internally.• Proactively initiated and executed audience analysis project to capture and analyze feedback to improve employee engagement. Project results included enhancements in communication governance and content management strategies and optimized sales communications to better support business objectives.• Collaborated with Customer Experience and Sales Learning and Development teams, leveraging communications expertise to deliver change management and ensure goal alignment across multiple projects.

Drove integrated global communications campaigns for Ericsson’s 4,000-member sales community, utilizing digital platforms, live events, email, newsletters, and multimedia channels to drive engagement.• Planned and produced all-employee and all-manager town halls, including talking points, presentation, speaker preparation, cross-team coordination, audience engagement, and measurement.• Sourced, wrote, and amplified customer stories and business wins to increase sales best practice behaviors. • Coordinated cross-functionally with marketing and product teams to drive sales enablement.• Executed impactful digital communication strategies and multimedia campaigns, amplifying internal communication effectiveness and increasing engagement metrics across Ericsson’s global sales community.

Managed client communications and engagement through strategic content planning and creation for daily Marketo newsletters, social media channels, blogs, and web. Ensured timely and accurate publication across digital platforms.• Led the conception and execution of a targeted advertising initiative with an $80,000 budget, successfully validating its efficacy and securing continued investment.• Developed and implemented an innovative social media strategy that doubled click-through rates and significantly boosted website traffic, enhancing digital footprint and client engagement.• Optimized content engagement metrics through detailed planning and audience analysis, resulting in notable increases in social media following and enhanced audience engagement.

Managed all North American social media channels, overseeing a $100,000 budget for product launches, thought leadership, and trade shows in the U.S. and Canada.• Managed external agencies to optimize content strategy and enhance brand visibility across multiple platforms, increasing engagement and strengthening brand reputation in the North American market.• Led company-wide social media coverage for Consumer Electronic Show, including livestreaming strategy.

Executed comprehensive North America communications campaigns for employees and customers. Creatively developed content across multiple channels, including articles and blogs, email and newsletters, presentations and live meetings, graphic design and social media assets, videos and podcasts.• Selected for a one-month assignment in Stockholm to support company presence at Mobile World Congress. Managed effective communications program toward customers that fostered awareness and engagement toward product launches, event attendance, and pre-show marketing needs.