Meredith Reimer Email & Phone Number

Greater Chicago Area

• Provides a human-centric approach to help clients maximize relevancy, developing strategic opportunities to connect with audiences across touchpoints.
• Responsible for strategic initiatives, including the development and oversight of nomenclature, written concepts, product idea statements and pipelines, brand positioning, brand platforms, and brand architecture.
• Lead creative copywriting, including the development of brand narratives, headlines and taglines that effectively capture the brand tone and vision.
• Create thought leadership pieces that put a spotlight on recent product launches and category trends with actionable takeaways.
• Support organic and new business revenue growth directly tied to strategy-related workstreams.
• Provide leadership as manager of a dedicated teamClients: Molson Coors, Mondelēz International, The Hershey Company, The JM Smucker Company, PepsiCo, Tennessee Titans, Detroit Pistons, Nike, Trulieve Cannabis, Danone.

Chicago, Illinois

Tampa/St. Petersburg, Florida Area

• Develop content strategy based on client business objectives and audience insights.
• Support the development of content marketing plans with outputs including brand voice & tone, audience personas, content ecosystems, and messaging frameworks.
• Ensure that all content that internal teams create aligns with broader strategy, channel best practices, audience usage, and categorical trends.
• Conduct research on new platforms, audience behaviors, and trending creative that contribute to agency thought leadership, presentations for clients, and other strategic outputs.
• Lead the development of internal educational resources on content marketing, including weekly trends emails and best practice documents.
• Synthesize trends, category data, and analytics to identify insights that can improve our content product.

Tampa/St. Petersburg, Florida Area

• Served as the Publix social media contact to clients, vendors and internal teams; Participated in the development of numerous strategic social plans shared with the client and agency account management team
• Spearheaded the launch of the Publix Pinterest and Instagram profiles including setting the brand’s positioning and the creative content strategies
• Managed several complex, integrated campaigns for Publix which included social media, email, out of home, traditional and digital radio, newspaper, and television
• Served as the social reporting subject matter expert to the account management team; Collaborated with media and analytics on the development of an automated integrated reporting structure for social media

Tampa/St. Petersburg, Florida Area

Managed social media editorial calendar and execution of strategic social posting across platforms; Evaluated social trends and best practices and created innovative campaign ideas that set the brand apart as an industry leader.Functioned as strategic emerging media liaison to Home, Culinary and IDL Brand Marketing teams and merchants; worked directly with.

Managed social media editorial calendar and execution of strategic social posting across platforms; Evaluated social trends and best practices and created innovative campaign ideas that set the brand apart as an industry leader.

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