Meredith Reimer Email & Phone Number

Greater Chicago Area

Provides a human-centric approach to help clients maximize relevancy, developing strategic opportunities to connect with audiences across touchpoints. • Responsible for strategic initiatives, including the development and oversight of nomenclature, written concepts, product idea statements and pipelines, brand positioning, brand platforms, and brand architecture. • Lead creative copywriting, including the development of brand narratives, headlines and taglines that effectively capture the brand tone and vision. • Create thought leadership pieces that put a spotlight on recent product launches and category trends with actionable takeaways.• Support organic and new business revenue growth directly tied to strategy-related workstreams.• Provide leadership as manager of a dedicated teamClients: Molson Coors, Mondelēz International, The Hershey Company, The JM Smucker Company, PepsiCo, Tennessee Titans, Detroit Pistons, Nike, Trulieve Cannabis, Danone, Nature’s Way, Georgia Pacific, Lou Malnati's, NWSL

Chicago, Illinois

Tampa/St. Petersburg, Florida Area

• Develop content strategy based on client business objectives and audience insights.• Support the development of content marketing plans with outputs including brand voice & tone, audience personas, content ecosystems, and messaging frameworks.• Ensure that all content that internal teams create aligns with broader strategy, channel best practices, audience usage, and categorical trends.• Conduct research on new platforms, audience behaviors, and trending creative that contribute to agency thought leadership, presentations for clients, and other strategic outputs.• Lead the development of internal educational resources on content marketing, including weekly trends emails and best practice documents.• Synthesize trends, category data, and analytics to identify insights that can improve our content product.• Work with Analytics team to understand what success looks like across a number of platforms; make decisions about future initiatives based on data and performance.• Serve as a strong partner to Strategy, Creative, Media, and Analytics teams, helping the agency experiment and adopt new platforms faster and more efficiently, and to expand our media and creative possibilities.

Tampa/St. Petersburg, Florida Area

• Served as the Publix social media contact to clients, vendors and internal teams; Participated in the development of numerous strategic social plans shared with the client and agency account management team • Spearheaded the launch of the Publix Pinterest and Instagram profiles including setting the brand’s positioning and the creative content strategies• Managed several complex, integrated campaigns for Publix which included social media, email, out of home, traditional and digital radio, newspaper, and television• Served as the social reporting subject matter expert to the account management team; Collaborated with media and analytics on the development of an automated integrated reporting structure for social media

Tampa/St. Petersburg, Florida Area

Managed social media editorial calendar and execution of strategic social posting across platforms; Evaluated social trends and best practices and created innovative campaign ideas that set the brand apart as an industry leader.Functioned as strategic emerging media liaison to Home, Culinary and IDL Brand Marketing teams and merchants; worked directly with high profile partners, including Martha Stewart, Wolfgang Puck, Joy Mangano and Keith Urban, to establish social media supportServed as expert of the HSN social customer to internal partners including lifecycle marketing, brand marketing, creative services, digital content, broadcast and public relationsBuilt and managed vendor and partner relationships critical to realization of social goals; utilized a tailored suite of tools to create, manage and deploy content, and measured against social media KPIs to evaluate program success and community growthManaged quarterly category recaps that optimize the social content strategy and empowered key across the business and increased Facebook engagement 62% since beginning of year

Managed social media editorial calendar and execution of strategic social posting across platforms; Evaluated social trends and best practices and created innovative campaign ideas that set the brand apart as an industry leader.

rapid! PayCard® Visa® Payroll Card provides its customers with the most comprehensive e-payroll offering available. The mission is to help clients achieve a legally compliant 100% ePayroll program that benefits clients financially, improves the lives of their employees, and creates a more sustainable environmental model for payroll delivery. Specialized in the southeastern US territory. .