• Supported the Women's lifestyle & fitness teams in the development, implementation, and management of multi-channel seasonal marketing plans

• Developed seasonal and 365 Targeted Comms (email, push, SMS) plans for products & campaigns across performance, lifestyle, and kids• Channel lead for dynamic email capabilities, created the content strategy and visual center in partnership with creative teams

• Assisted the Global Integrated Media team with developing strategies around emerging opportunities for paid media

• Developed responses to RFPs, pitches, and multi-platform branded partnerships with the Entertainment Partnerships team

• Led The Daily Orange’s 10+ person advertising sales team alongside General Manager and Advertising Manager for 2019's No. 1 Best College Newspaper per The Princeton Review• Increased digital and social media advertisement sales by 25% during the 2018-2019 academic year• Launched sponsored content on The Daily Orange’s Snapchat Publisher stories• Coordinated advertisement postings for 15+ clients on all Daily Orange social media platforms (Instagram: 3.8k followers, Twitter: 35.5k followers, Facebook: 14.5k followers, Snapchat: 4.3k followers) • Wrote monthly performance reports with Twitter, Facebook and Google analytics to send to clients• Created a monthly content calendar on Google Sheets for all social media advertising

• Established and maintained relationships with local and national clients to sell print, online, and social media advertisements for the nation’s oldest, independent student newspaper • Provided consultation on digital and social media packages for clients and fellow advertising sales representatives to maximize reach and engagement with The Daily Orange’s various audiences

• Assisted in the development of LinkedIn posts and tweets biweekly for the social media accounts of top leaders in a Big Four accounting firm • Updated and maintained editorial calendars daily for media pitching• Developed pitches and compiled detailed media lists using Muck Rack• Monitored client-specific crises and developed daily reports with Talkwalker to share client coverage and provide insights• Conducted monthly competitive analyses on multiple brands and assisted with new business research• Worked alongside Social Lead to execute in-house paid and organic social media campaigns on LinkedIn and Twitter• Managed weekly client meeting agendas and provided administrative support during client calls