Leading product marketing efforts to drive product success by developing and executing downstream strategies in the healthcare and healthcare tech sectors. Key responsibilities include:-Analyzing market trends and customer needs to inform go-to-market strategies, resulting in a targeted approach to product positioning.-Creating and optimizing marketing collateral that clearly communicates product value, accelerating sales team effectiveness and driving engagement with key customers.-Partnering with cross-functional teams, including product management and sales, to ensure product alignment with market demands and to enable successful market launches.-Developing training programs and materials for the sales team, improving product knowledge and sales performance across key markets.

Advocating for equitable ocean access through outreach, strategy, and collaborationAs part of DiverSeaFy, I am working to ensure that the ocean is accessible to all, regardless of race or socioeconomic status. I leverage my skills in marketing, strategy, and stakeholder engagement to drive the nonprofit’s mission forward by:-Developing outreach campaigns to raise awareness and inspire community participation in ocean conservation and access initiatives.-Collaborating with diverse communities and leaders to create programs that address the barriers to ocean access.-Utilizing my experience in product marketing to build partnerships with sponsors, enhance visibility, and secure funding for initiatives that promote environmental and social equity.-Strategizing impactful messaging and creating collateral that effectively communicates our mission and drives action.

In this role, I managed a portfolio of global products, leveraging the Product Development Stage Gate process to successfully bring new products and product improvements to market. Key achievements include:-Spearheaded the end-to-end product development lifecycle, from research and concept ideation to global go-to-market launch, ensuring alignment with customer needs and market trends.-Led cross-functional Design to Value (DTV) teams, collaborating with engineering, R&D, marketing, and sales to drive product enhancements while meeting margin and cost optimization goals.-Successfully launched 20+ product improvements, enhancing portfolio value and increasing product competitiveness in key markets.-Developed global go-to-market strategies, resulting in increased market adoption and revenue growth across multiple regions.-Implemented margin improvement initiatives

In this role, I managed the successful product launches and marketing communications for key regions, including Mexico, Brazil, Canada, and the United States. Key responsibilities and accomplishments include:-Led go-to-market strategies and product launches across diverse regions, ensuring alignment with local market needs and achieving strong adoption rates in Mexico, Brazil, Canada, and the US.-Developed and executed tailored marketing communications plans to support product rollouts, enhancing product visibility and driving engagement in each regional market.-Actively advocated for local market needs, influencing leadership to adapt global strategies to better meet the specific demands of each region, leading to improved product-market fit and customer satisfaction.-Built strong relationships with cross-functional teams, including regional sales, marketing, and product development, to ensure successful product positioning and execution.

In this role, I managed the new product development and commercialization of the Accessories and Suavita portfolios, driving innovation in medical device solutions. Key responsibilities and achievements include:-Led the upstream product development process, from concept to commercialization, ensuring product alignment with market needs and regulatory requirements.-Managed the Accessories and Suavita portfolios, focusing on innovative medical device solutions that addressed key industry challenges and improved patient outcomes.-Collaborated with cross-functional teams, including R&D, marketing, and sales, to execute go-to-market strategies and ensure the successful launch of new products.-Conducted market research and competitive analysis to inform product development, ensuring that new products met evolving customer needs and industry trends.

Analyzed competitive market landscape to identify growth opportunities within global business units and recommend product awareness campaign across 5 key markets

Planned and executed on-site and digital marketing and advertising directivesDeveloped Red Brick’s brand by organizing and promoting community events, such as resident meet and greets, renewal parties and food drives, helping to build a loyal resident base and improve brand equityLed retention efforts for 2K+ residents

Responsible for leasing of 1,300+ residential and commercial properties

Built and maintained positive relationships with vendors and contractors leading to mutually beneficial interactions and improved performanceRepresented Red Brick in tenant communications and fostered trusting relationships with consistent outcomesOrganized maintenance requests received from tenants, prioritized them and distributed to the appropriate service technician