Meredith Schasch, Mba Email & Phone Number

St Louis, Missouri, United States

St Louis, Missouri, United States

As the Senior Marketing Account Director for Bailey & Co., I worked to help companies and brands unlock opportunities that make a positive impact in order to increase brand relevancy, inspire greater loyalty, and drive growth. Our team helps develop successful strategic marketing and communications plans for our clients in order to elevate their brand. • Organize all marketing requests for our clients and provide marketing consultation and plans. . • Coordinate and develop creative… Show more As the Senior Marketing Account Director for Bailey & Co., I worked to help companies and brands unlock opportunities that make a positive impact in order to increase brand relevancy, inspire greater loyalty, and drive growth. Our team helps develop successful strategic marketing and communications plans for our clients in order to elevate their brand. • Organize all marketing requests for our clients and provide marketing consultation and plans. . • Coordinate and develop creative assets with our agency team including print, digital, social ads and posts, and monthly newsletters. • Organize website development and update requests.• Manage budgets and handle ordering, billing, and invoicing for events and print. • Develop project briefs and coordinate the creative team’s project time.• Plan and execute four major events for our main client averaging over 800 attendees each, and plan additional smaller events as needed throughout the year. - Focus on innovative communication tools for our clients - Analyze analytics from marketing campaigns and adjust the plan as needed Show less

Greater St. Louis Area

As the Marketing Communications Strategist at Washington University for Undergraduate Admissions and Aid, I worked to develop successful strategic marketing plans so the institution had a solid focus for recruiting talented and diverse students to the university. I did this by analyzing the overall university messaging and recruitment goals, while also working on everyday messaging to stay in line with overall marketing and communication plans. - Oversaw day to day communications to… Show more As the Marketing Communications Strategist at Washington University for Undergraduate Admissions and Aid, I worked to develop successful strategic marketing plans so the institution had a solid focus for recruiting talented and diverse students to the university. I did this by analyzing the overall university messaging and recruitment goals, while also working on everyday messaging to stay in line with overall marketing and communication plans. - Oversaw day to day communications to prospect, inquiring, applying, and enrolling students to the university- Developed strategic plans for our teams to align with the overall university and admissions/aid messaging for the university - Focused on innovative ways to attract students to the university- Strategized new marketing plans for admissions and aid- Worked with new campus partners to advertise the opportunities for students- Developed strategic marketing plans and initiatives for financial aid Show less

Greater St. Louis Area

- Served as the liaison between the agency and several clients including the Missouri Division of Tourism and St. Louis Convention and Visitors Commission- Provided leadership and guidance for the clients in all their marketing needs- Collaborated with different teams of the agency to develop marketing plans for the client- Strived to balance the client’s time and budget within marketing jobs- Managed various marketing projects over different medias including but not limited to,… Show more - Served as the liaison between the agency and several clients including the Missouri Division of Tourism and St. Louis Convention and Visitors Commission- Provided leadership and guidance for the clients in all their marketing needs- Collaborated with different teams of the agency to develop marketing plans for the client- Strived to balance the client’s time and budget within marketing jobs- Managed various marketing projects over different medias including but not limited to, email, digital, print, broadcast, and social marketing; this includes reviews of the projects and meeting deliverable deadlines - Communicated with the client and agency daily over the phone or electronically to present and recommend different marketing plans; this includes weekly meetings to ensure marketing strategies are adjusted to meet market changes - Served as the liaison between the agency’s digital team and the client to address any needs or adjustment to the client’s new website - Developed a new email marketing plan for the Missouri Division of Tourism and continue to track trends in email marketing- Planed and oversaw special events and trips for the clients - Handled billing and invoicing for the client services Show less

Greater St. Louis Area

- Developed a social media strategy for the Missouri Division of Tourism and St. Louis McDonald’s marketing needs - Monitored client social media accounts and engaged with followers on Facebook, Twitter, Instagram, Pinterest and Youtube- Monitored and compiled performance reports of each social platform - Developed new and innovative ways to utilize social media for our clients including plans to incorporate new tools such as Facebook Live, Instagram Stories and online videos-… Show more - Developed a social media strategy for the Missouri Division of Tourism and St. Louis McDonald’s marketing needs - Monitored client social media accounts and engaged with followers on Facebook, Twitter, Instagram, Pinterest and Youtube- Monitored and compiled performance reports of each social platform - Developed new and innovative ways to utilize social media for our clients including plans to incorporate new tools such as Facebook Live, Instagram Stories and online videos- Formatted, edited, and published articles in Wordpress for social channels - Developed a bi-weekly email newsletter advertising Missouri tourism - Increased the Missouri Division of Tourism’s Facebook page followers by 4%, the Instagram account by 34% and the Twitter account by 13% in one year- Developed a strategy for McDonald’s to garner engagement during a specific co-branded merchandise campaign which gained over 59.9K impression on Twitter - Organized weekly meetings with clients to discuss social media trends and ways to adjust our marketing plan Show less

Jonesboro, Arkansas Area

- Gathered story ideas while talking with community leaders and resources which were pitched in daily content meetings - Wrote, shot, edited and presented live day-turned stories and features- Presented stories in live tweets- Wrote, edited and formatted web stories for each story - Anchored featured stories and filled in on the anchor desk when needed

Columbia, Missouri Area

- Edited stories on Final Cut- Pitched story ideas for daily news- Wrote online stories

Columbia, Missouri Area

- KOMU Morning show co-anchor- Wrote and anchored cut in news segments for KOMU in between The Today Show on Thursday- World View Anchor- First Nation Anchor

Columbia, Missouri Area

- Found story ideas and sources for Mid-Missouri News - Conducted interviews - Wrote scripts, web story, and tweets per each story- Shot and edited video - Reported live for the newscast

University Of Missouri

Managed and organized a chapter of 292 womenWorked alongside alumnaeWorked alongside Mizzou Greek LifeCompleted a chapter evaluation of our women's achievements.Competed a foundation profile of our chapter for Greek Life

Organized initiation of about 90 women Created invited for alumnae to return Organized an intitation brunch for over 300 women Organized and planned a Founder's Day brunch for over 300 womenPreserved the chapter history and archives

University Of Missouri

Organized and planned social events for our organizationPlanned networking events Helped organize 300 women for recruitment

Arlington, Va

Photographed committees meetings and special events on the Hill and around DCEdited video and photos for the web and newspaperCreated photo and audio stories for the web - specifically on immigration issues

University Of Missouri

Helped organize a campus wide homecoming event including a blood drive, parade, and campus decorationsHeaded the special events committeeOrganized a BBQ for all campus dorms and organized the judging Worked closely with downtown businesses to have them allow students to decorate their stores

Shadowed reporters in the fieldHelped input web information for the station's storiesFilmed standup and anchor tapes Helped the production team during newscasts

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Journalism, Journalism

Activities and Societies: Homecoming Steering Committee, Emerging Greek Leaders, Pi Beta Phi Fraternity

Education record