Meredith Siemens Allen Email & Phone Number

Charleston, South Carolina Area

 Served as a key community presence to position organization’s brand and enhance overall image through corporate citizenship, public relations, social media, industry engagement and strategic efforts.  Directed community involvement strategies, crisis communication initiatives, and media outreach to influence positive brand awareness for a 165K members and $1.7B institution.  Led teams in more than 300 events state-wide annually; facilitating all cost-effective planning efforts and distributing >$1M into community investments, education campaigns and social good development.  Engaged in legislative advocacy at state and federal levels, working closely with elected officials to ensure policy change and potential legislation was favorable to the credit union industry and membership.

Louisville, Ky

 Worked with over 50 companies to announce tax incentives, relocation packages, development plans and orchestrate public groundbreakings and openings within the tech startup, healthcare, bourbon/spirits and manufacturing industries.  Led successful communication initiatives, press coverage, and community engagement opportunities for area Fortune 100 companies such as GE, UPS, Brown-Forman, Humana, and Ford.  Implemented new social media channels and digital strategies for brand awareness and member retention campaigns – doubled the number of followers and saw 50% uptick in traffic to website and event attendance conversion.  Stakeholder in development of rebranding and imaging campaign to position Louisville as “Possibility City,” refreshing perception to attract millennials, highlight emerging businesses and debunk stereotypes of a fatigued economy and population.  Managed a wide network of key relationships and teams ranging from state and local government, city planning officials, non-profit partners, retail associations and education officials.

Charleston, South Carolina Area

 Conceptualized and brought to fruition unique branding in digital media, printed collateral, and event planning for a portfolio of 20 clientele across fashion, design, health, and non-profit sectors.  Created media outreach and communication strategy, provided full-scale press, event and image management to extend beyond traditional marketing scope. Accelerated brand visibility and influence to consistently improve sales by an average of 30% for retail clients.  Ran campaigns on local, regional and national platforms—leveraging strong media and industry relationships to take clients from early stage to the next level.

Charleston, Sc

 Conceptualized and created a diverse editorial calendar, covering travel and tourism in America’s #1 travel destination. Managed a design and editorial team to consistently meet stringent deadlines on content and advertising.  Interviewed, wrote, edited and sourced freelance writers and photographers to compose 16 publications annually.  Fostered strategic partnerships to host quarterly events to increase recognition, distribution, and visibility by 40%.

Charleston, South Carolina Area

 Revitalized marketing approach that merged local and national publicity initiatives and gained corporate-wide acclaim.  Mentored 27 associates in value generation opportunities while integrating lifestyle and editorial campaigns that captured new sales growth.

Charleston, South Carolina Area

World-renowned, international arts festival spanning 17 days and featuring over 140 performances.• Expanded local television and radio media plans 40% -- pitching 45 performers/companies.• Managed a team of 6 and pressroom of 75+ international journalists.• Organized and delivered comprehensive record of media clippings and pertinent press.