 Served as a key community presence to position organization’s brand and enhance overall image through corporate citizenship, public relations, social media, industry engagement and strategic efforts.  Directed community involvement strategies, crisis communication initiatives, and media outreach to influence positive brand awareness for a 165K members and $1.7B institution.  Led teams in more than 300 events state-wide annually; facilitating all cost-effective planning efforts and distributing >$1M into community investments, education campaigns and social good development.  Engaged in legislative advocacy at state and federal levels, working closely with elected officials to ensure policy change and potential legislation was favorable to the credit union industry and membership.

 Worked with over 50 companies to announce tax incentives, relocation packages, development plans and orchestrate public groundbreakings and openings within the tech startup, healthcare, bourbon/spirits and manufacturing industries.  Led successful communication initiatives, press coverage, and community engagement opportunities for area Fortune 100 companies such as GE, UPS, Brown-Forman, Humana, and Ford.  Implemented new social media channels and digital strategies for brand awareness and member retention campaigns – doubled the number of followers and saw 50% uptick in traffic to website and event attendance conversion.  Stakeholder in development of rebranding and imaging campaign to position Louisville as “Possibility City,” refreshing perception to attract millennials, highlight emerging businesses and debunk stereotypes of a fatigued economy and population.  Managed a wide network of key relationships and teams ranging from state and local government, city planning officials, non-profit partners, retail associations and education officials.

 Conceptualized and brought to fruition unique branding in digital media, printed collateral, and event planning for a portfolio of 20 clientele across fashion, design, health, and non-profit sectors.  Created media outreach and communication strategy, provided full-scale press, event and image management to extend beyond traditional marketing scope. Accelerated brand visibility and influence to consistently improve sales by an average of 30% for retail clients.  Ran campaigns on local, regional and national platforms—leveraging strong media and industry relationships to take clients from early stage to the next level.

 Conceptualized and created a diverse editorial calendar, covering travel and tourism in America’s #1 travel destination. Managed a design and editorial team to consistently meet stringent deadlines on content and advertising.  Interviewed, wrote, edited and sourced freelance writers and photographers to compose 16 publications annually.  Fostered strategic partnerships to host quarterly events to increase recognition, distribution, and visibility by 40%.

 Revitalized marketing approach that merged local and national publicity initiatives and gained corporate-wide acclaim.  Mentored 27 associates in value generation opportunities while integrating lifestyle and editorial campaigns that captured new sales growth.

World-renowned, international arts festival spanning 17 days and featuring over 140 performances.• Expanded local television and radio media plans 40% -- pitching 45 performers/companies.• Managed a team of 6 and pressroom of 75+ international journalists.• Organized and delivered comprehensive record of media clippings and pertinent press.