E-commerce & Hospitality Client Highlight: Beautyrest® and Serta® Hospitality Merchandising & Marketing ConsultantHealthcare Client Highlight: Percentric - A New EAP Model , supporting operations and marketing strategyTech Client: Gnymble, a business texting tool that encourages two-way communication driving engaged audiences and increased revenue. Supporting operations, marketing, and investor relations.Sports Industry / Manufacturing Client: Sani Sport (supporting College Sports Solutions on U.S. collegiate system go-to-market and public relations plan.Across diverse industries, we provide support in operations, brand development, marketing strategy, strategic communications, and management by delivering sustainable strategies that drive revenue and engagement. Whether customers need support with customer experience, retail, or e-commerce, we offer creative solutions for each client's unique needs.

Directed e-commerce and brand strategy, including collaborations, licensing, market research, and integrated marketing campaigns. Drove brand-building, customer acquisition, and revenue growth through performance marketing campaigns and carefully curated creative and content development. Oversaw public relations agency and achieved press coverage in prestigious outlets such as the New York Times, Architectural Digest, Domino, and Veranda. Managed licensing and led pitches for new collaborations and partnerships. Led content development, and creative teams, and improved digital customer experience. Orchestrated industry and brand events with key partners. Played a key role in product development and merchandising. Worked closely across teams to develop a comprehensive trade and showroom program. Created and launched wholesale and trade customer portals. Owner of brand identity, working closely with the Customer Experience team to ensure quality customer engagement.

Member of the executive leadership team responsible for strategic planning and oversight of Museum operations. I built comprehensive marketing and communications plans that accelerated strategies, built on the brand, and led to membership and program revenue, and new partnerships. Achieved the goal of increased relevance, respect, and awareness across diverse audiences. Built strategic marketing campaigns for exhibitions, programs, engagement, and fundraising. Managed public relations, digital marketing, print and graphics, community engagement, and government relations teams along with respective budgets. Implemented video strategy, and secured national and global coverage in NYT, WSJ, and CBS "This Morning". Revamped internal communications with a project management tool and executed redesign. Led project management, improved organizational communication, and achieved increased brand respect, revenue, and membership.

Executed marketing and communication plans in the healthcare sector, launching innovative mobile app and rebranding. Supported UX design reviews with the product team, ensuring brand consistency. Managed media buying, sales collateral, and industry trade show participation. Developed go-to-market strategy for SaaS tool, fostering government agency and public business partnerships. Coordinated with cross-functional teams, managed sales staff, and supported CRM operations.

Oversaw targeted government marketing campaigns, launched digital engagement strategy, and managed global marketing budget. Developed digital strategy for diverse brands and business units, resulting in new website launches. Managed trade show participation, media placements, and external contractors. Crafted press releases and facilitated crisis communications. Successfully streamlined costs and achieved notable messaging strategies.

Operated a successful e-commerce business, utilizing performance marketing and innovative sales channels. Pioneered adoption of Amazon and eBay platforms for increased sales reach; was one of the first furniture drop-ship companies on Amazon. Managed customer experience, data analysis, and contractor staff. Drove over $300,000 in sales within the first year, positioning the business for early growth in the competitive e-commerce landscape.

Developed strategic B2B and B2C e-commerce marketing strategies for home plans across multiple publications and websites. Curated content for home and building magazines, executed email marketing, and introduced a "green-consumer" home design magazine. Managed cover photography, collaborated on the advertising strategy with cross-functional teams, and improved digital merchandising for successful product sales. Coordinated with photography studios, graphic designers, and copy editors to drive catalog delivery and enhance the user experience online.

Negotiated pricing with vendors, collaborated with global sourcing agents, and oversaw staff for soft goods and hardlines. Drove international product development alongside Buyers and ensured timely delivery of the product for go-to-market schedule. Adapted to digital merchandising and drove catalog pagination in the transition from print publications. Leveraged negotiation skills to enhance product selection and customer offerings. The company declared bankruptcy in 2008.