Meredith Stack Email and Phone Number
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Meredith Stack personal email
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I’m a performance-driven Director of Demand Generation with +10 years’ hands-on experience leading high growth & high ROI omnichannel marketing campaigns for industry disruptors & global brands. Whether I’m building a scalable, best-in-class marketing function from scratch, launching full funnel campaigns that drive some of the most successful years on record or introducing automation solutions that maximize performance along every stage of the funnel, I’m a Strategic Doer who transforms business objectives into record-setting results. The secret to my success is my creative approach to demand generation & relentless dedication to measurable growth. I’ve been recognized for spearheading high converting launches that meet key financial (pipeline generation) & non-financial (brand building) targets, as well as working closely with Sales & Product teams to transform how we acquire + capture new leads. I’m also a people - first leader who motivates (& retains!) results-oriented teams by relentlessly elevating the customer experience from awareness through activation & retention. Some other wins include:• Being promoted multiple times across my career for executing record-setting campaigns across multiple channels that 10Xed revenues & propelled traffic to ~6M views monthly• Executing diverse multi-channel campaigns that deliver exceptional results (1.3M impressions, 458% increase in clicks, 115% growth in MQL)• Building a scalable, best-in-class marketing function from scratch & creating sales-led GTM motions that generate 27% YoY growth • Overhauling PPC, email, lifecycle, ABM & lead nurture programs to drive maximum performance along every stage of the funnel ($100K in MRR, 3K MQLs / mo, 3:1 trial to customer rates) • Implemented 1st of their kind digital initiatives & PPC campaigns that contributed to 50% of total sales My mission is to use my analytical & creative skillset to drive efficient growth along multiple channels, segments & products. Share a similar mission? Let's talk.✦ Driving Pipeline, Loyalty & Revenue Growth ✦ High ROI Integrated Campaigns ✦ Leading High Performing Teams ✦ Collaborating With Executive Leadership ✦ Digital, Email, Webinars, Paid Media, ABM, Social, Chat ✦ Sales - Led GTM ✦ Product Launches ✦ Customer Acquisition, Activation & Retention ✦ Data-Driven Reporting & Actionable Insights ✦ OKRs, KPIs, Goals & Metrics ✦ Marketo, Salesforce, Marketing Automation Tools ✦ B2B SaaS, Enterprise & SMB
Sage
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SageAtlanta, Ga, Us
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Director, Demand Generation & Marketing OperationsRent. Nov 2022 - PresentAtlanta, Ga, Us -
Senior Manager, Demand Generation & Marketing OperationsRent. Jun 2021 - Nov 2022Atlanta, Ga, Us
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Senior Demand Generation Marketing ManagerCallrail Apr 2021 - Jun 2021Atlanta, Ga, Us -
Demand Generation Marketing ManagerCallrail Mar 2020 - Apr 2021Atlanta, Ga, Us
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Director Of MarketingBerke Assessment Sep 2016 - Mar 2020Atlanta, Georgia, Us• Built a scalable, best-in-class marketing function from concept to execution, incl. GTM strategy, content creation, marketing tool automation selection & setting / tracking MQL + opportunity goals• Executed a brand refresh & website redesign, managing 3 teams & agencies from idea to execution to accelerate lead generation & dramatically cut close rates• Partnered with Sales on sales-led GTM motions (playbooks, case studies, assets for each stage of the journey) that drove higher levels of engagement & Closed Won deals• Took the ABM & lead nurture programs from phase 1 to world-class by identifying & implementing new tools that boosted team productivity, 2Xed qualified meetings bookings & drove thousands of new leads each month• Analytics Subject Matter Expert measuring campaign performance, ensuring goals are well communicated & instilling data-driven decision making across the org -
Digital Marketing Manager | Center Of ExcellenceAssurant Solutions Oct 2015 - Sep 2016Atlanta, Georgia, Us -
Digital Marketing Manager (Protectyourbubble.Com)Assurant Solutions Feb 2013 - Oct 2015Atlanta, Georgia, Us
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Media DirectorParamore | The Digital Agency Mar 2007 - Jul 2012Nashville, Tn, Us• Efficiently develop and manage multi-faceted digital media campaigns including PPC, display, email, social media and lead generation with client budgets in excess of one million dollars • Experience in tourism, entertainment, telecommunications, healthcare and education verticals • Managed campaigns with goals ranging from awareness to sales to lead generation • Proven ability to successfully grow client relationships and budgets • Objectively listen to client feedback and make necessary messaging and design changes • Ability to provide innovative optimization ideas whether it’s a revised offer, image, keyword, call to action, placement or targeting • Willingness to take full ownership and accountability for campaign success • Proficient in creating thorough, relatable and actionable campaign reports • Experience in tracking campaign open rates, click-thru-rates, view through rates and conversion rates • Strong negotiation skills • Adept at managing work-flow priorities • Excellent verbal and visual presentation skills • Knowledge of media research tools, ComScore, Nielsen, Quantcast, Transis and Google AdPlanner • Researched third party ad servers, selected a new partnerships and managed the transition from Mediaplex to MediaMind • Google certified individual • Develop new business proposals and participate in new business pitches • Serve as an authoritative voice for Paramore | Redd blog • Eager to stay abreast of evolving digital media landscape and be educated on industry news • Excel in a dynamic, fast-paced startup environment that requires a fast learner, flexible thinker and innovative problem solver -
Media PlannerJwt Advertising Agency Sep 2005 - Mar 2007· Planned print and interactive media for Texas Instruments' Digital Signal Processing group· Negotiated competitive rates and comprehensive packages for incremental and annual initiatives· Developed point of views (POVs) after accessing the ability of an opportunity to meet client marketing objectives· Analyzed monthly online performance reports and optimize media buys as appropriate· Maintained relationships with ad sales representatives in order to stay abreast of new media opportunities and emerging trends in the industry· Monitored media authorizations and client budgets; resolve billing discrepancies
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Public Relations AssistantSergio Rossi, Gucci Inc Sep 2003 - Aug 2005• Opened and actively fostered communication with key media and industry contacts • Identified low cost strategic partnerships to build brand awareness • Wrote and distributed media alerts and fact sheets • Involved in the selection of and the participation in tradeshows • Served as primary contact for regional and national press • Handled internal communications, keeping offices abroad informed • Involved in event planning for in-store promotions and press parties
Meredith Stack Skills
Meredith Stack Education Details
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Vanderbilt UniversityHuman And Organizational Development; Track; Leadership And Organizational Effectiveness
Frequently Asked Questions about Meredith Stack
What company does Meredith Stack work for?
Meredith Stack works for Sage
What is Meredith Stack's role at the current company?
Meredith Stack's current role is Director of Demand Generation | Lifecycle Marketing | Integrated Campaigns | B2B, SaaS | High Performing Teams | MQL, Pipeline & Growth Expert | Driving Exceptional Results Across Every Stage of the Funnel.
What is Meredith Stack's email address?
Meredith Stack's email address is ms****@****ath.com
What is Meredith Stack's direct phone number?
Meredith Stack's direct phone number is +140426*****
What schools did Meredith Stack attend?
Meredith Stack attended Vanderbilt University.
What skills is Meredith Stack known for?
Meredith Stack has skills like Digital Marketing, Digital Media, Digital Strategy, Online Advertising, Social Media Marketing, Lead Generation, Media Planning, Google Adwords, Ppc, Ppc Bid Management, Social Media, Strategic Partnerships.
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