Sunline Office, Arnold's direct-to-dealer furniture division, was launched in 2022 as an evolution of Arnold’s Office Furniture. This division operates as both the manufacturer and exclusive distributor of our innovative furniture product lines, with a primary focus on our proprietary panel systems, SUNLINE SIGNATURE and SUNLINE SELECT. In my role, I spearhead the division's marketing initiatives, crafting tailored strategies and materials to empower our dealer network. This includes designing dealer-specific marketing collateral, developing and managing the Sunline Office website, creating a seamless dealer login and portal experience, and overseeing comprehensive dealer onboarding programs. My efforts aim to strengthen dealer relationships, enhance brand visibility, and ensure a streamlined experience from onboarding to sales enablement.

During the pandemic, Arnold’s quickly launched SUNLINE SUPPLY, a division dedicated to providing high-quality FDA-certified PPE. Leveraging decades of importing expertise and a strong supply chain, we delivered millions of products nationwide, including COVID test kits, masks, gloves, and sanitizers, all at competitive prices. SUNLINE SUPPLY remains committed to exceptional service and supporting businesses with essential health and safety supplies.As part of this critical strategic pivot, I assumed responsibility for managing the marketing efforts of SUNLINE SUPPLY. This role required navigating the unique challenge of transitioning our focus from custom office furniture to e-commerce-ready health and safety supplies—an entirely new product category and market. I spearheaded the development of targeted marketing strategies, redefined audience segments, and crafted messaging that positioned the division as a reliable provider of essential PPE during a time of extraordinary demand. Additionally, I led the development of a fully functional e-commerce website, optimizing the online shopping experience to facilitate bulk purchasing and streamline customer interactions. My leadership was instrumental in building SUNLINE SUPPLY’s reputation, driving awareness, and ensuring the division’s success as a trusted partner in safeguarding businesses nationwide.

Arnold’s Office Furniture, a “90-year-old start-up,” is a direct-to-consumer leader in modern office solutions and the exclusive supplier of the Sunline Signature and Sunline Select panel systems. Since pivoting from used furniture in 2015 to focus on innovative designs, Arnold’s has partnered with major companies like Amazon and thousands of Fortune 500 businesses, providing tailored workspace solutions and expanding services like space planning and installation.My responsibilities include strategically overseeing both traditional and digital marketing channels to drive growth and maximize ROI. This includes managing lead generation, SEO, PPC, social media, and email marketing campaigns, all aligned with overarching business objectives. I lead the development and optimization of our websites, transforming them into high-performing platforms for engagement, brand storytelling, and conversion.Beyond execution, I develop and implement innovative B2B and B2C brand strategies, ensuring consistency and impact across all touchpoints. Additionally, I lead the strategic planning and execution of events and advertising initiatives, ensuring they align with business goals and resonate with target audiences. My focus is on combining creativity with data-driven insights to strengthen our market position, ensuring Arnold’s remains at the forefront of innovation in a competitive industry.

As Brand Marketing Manager for McGrory Glass, I lead the company’s creative marketing and communication initiatives, overseeing brand strategy, website and design management, event and trade show execution, social media strategy, and sponsorship coordination. My role involves shaping the company’s creative direction and ensuring consistent brand messaging across all platforms.Key Accomplishments:- Company Rebranding: Directed and collaborated with an external agency to execute a full-scale rebranding initiative. This included designing a refreshed logo, launching a revamped website, updating product sheets, and creating modernized marketing materials to align with the new brand identity. - Trade Show Management: Took the lead on trade show operations, managing pre-show coordination, custom booth design and fit-out, graphic production, lead retrieval systems, press coverage, and on-site execution to ensure seamless event success. - Product Visualizer Development: Managed the photography and development process for a future online product visualizer tool. This involved overseeing product procurement and ordering, managing the photography studio, organizing products and data, and maintaining an updated photography database for streamlined project execution. My efforts have consistently elevated the McGrory Glass brand, ensuring impactful representation in the marketplace and enhancing the company’s ability to connect with clients and industry stakeholders.

As the Marketing and Communication Manager for NorthStar, I oversaw all aspects of daily marketing operations, ensuring consistent brand messaging and effective communication strategies. My responsibilities included designing and producing marketing materials, creating corporate presentations, managing website updates and social media platforms, organizing internal and client-facing events, and leading RFP management and execution.Key Accomplishments:- Event Planning and Execution: Successfully organized large-scale events with over 300 attendees, ensuring seamless coordination and impactful experiences. - Press and Marketing Coordination: Managed project walk-throughs for press and marketing teams, facilitating TV interviews and media coverage to elevate brand visibility. - Website Redesign Management: Led the redesign of the company website, overseeing photography procurement and providing creative direction to enhance design and user experience. Through these initiatives, I strengthened NorthStar’s market presence and contributed to its reputation as a leader in the industry.

Freelance graphic designer specializing in delivering creative and visually compelling marketing solutions for Third Street Habit, a boutique renowned for its curated women’s fashion in Old City, Philadelphia. My role includes designing eye-catching advertisements, crafting engaging email campaigns, curating blog content, and producing high-quality web photography and updates. By blending artistic design with strategic marketing, I help enhance the boutique's online presence and connect with its sophisticated clientele.