Meredith Unger Email & Phone Number

Orlando, Fl, Us

Lead creative strategy and insights for full-funnel, cross-channel campaigns across: Paid Social, Display, YouTube, OTT, CTV, Traditional, OOH, Print, Email and more. Taking the business objective I research and prepare foundational insights, content planning and audience specific messaging to build briefs that inspire and educate our creative team to create creative that works. Post-launch providing insights to learn from and iterate in real-time for better creative efficiency and unpacking the “why” behind successful creative. 2024-2025 Amplifi Leadership Participant2024 Tinuiti Trailblazer Award2023 Collaboration Award (Culligan)

Remote

Function as production and strategic support across channel teams including Paid Social, Creative Strategy, Programmatic, CRM, Shopping, Project Management, Search and more.

Remote

Partner with clients in the tech, retail, and consumer products industry to create triggered campaigns and initiatives for email and SMS. Code, QA, and schedule messaging to reach the target audience and convert using the most current digital strategies.Collaborate with top marketers to analyze and adjust campaigns monthly based on results and findings from A/B experiments. Proficent in Iterable, Klaviyo, Oracle Responsys, Email on Acid, 250ok, Asana, Wrike, MoveableInk and Tableau.

Celebration, Fl

Planned, wrote and collaborated on email strategies for Disney’s EarMarked Program including press events, member benefits and offer emails. Versioned creative for each audience.Partnered with stakeholders across all Disney Destinations and managed creative requests from top agencies to ensure agencies exceed quarterly sales goals and meet marketing guidelines.Led projects to update travel agency training website with web development team.Expanded co-op social media marketing budget and strategy with Disney Cruise Line. Coordinated COVID-19 closure communication strategy and automated responses.

Orlando, Florida Area

Collaborated with marketing to streamline pre and post visit email communication resulting in less operational challenges during a guests visit.Managed timeline and tasks for over 120 Workfront projects simultaneously.Provided weekly consumer insights to leadership 3x more efficient than the previous fiscal year. Analyzed and reported results weekly to improve the clients experience.

Norman, Oklahoma

Increased agency revenue by 50% through signing multiple clients to the agency.Acquired the Spotify Student Premium business and worked directly with Spotify brand strategists to improve digital strategy. Identified solutions and strategic brand partnerships to effectively reach Gen Z. Standardized creative brief format resulting in an actionable and insightful brief to activate creatives.Led weekly client calls and managed 3 direct reports.*Lindsey + Asp is a fully student-run agency that works with real clients on real work

New York, New York

Lead event production and planning for partnership event #BlogHer18 with She Knows Media to help launch Vagisil's newest product, Preventeza Emergency Contraceptive and promote overall women's sexual health to event attendees comprised of social media influencers. Organized vendors and managed day-of coordination from set up to breakdown. Researched and conducted competitive research for both Vagisil and Virtue Labs Hair Care on a weekly basis. Provided recommendations and insights based on research to the client.Trafficked social, programmatic and other media needs on an as-needed basis.

Orlando, Florida

Worked as a part of the Disney Vacation Club account team within Disney's Yellow Shoes, Disney's in-house creative advertising agency.Lead efforts to re-position Disney Vacation Club’s social strategy. Collaborated on and created over 200 posts for their Facebook account as well as overseeing and advising external agency work on larger social campaigns alongside creative leadership.Oversaw national creative campaigns for Disney Vacation Club and co-managed account work alongside external agencies Mcgarrybowen, theLab and Nomadic. Followed projects from briefing to execution and organized internal creative director and client reviews of the work.

Orlando, Florida Area

Worked as a part of the Disney Destinations account team within Disney's Yellow Shoes, Disney's in-house creative advertising agency.Independently managed creative tactics from input, briefing to production both with in-house teams and external agencies for multiple lines of business under Disney Parks and Resorts including: Disney Springs, Disney Cruise Line, Disney Weddings and Honeymoons, runDisney, Cirque Du Solei: La Nouba and others.Crafted creative briefs based on marketing’s strategic input and presented the brief to the creative team. Wrote conference reports and coordinated meetings for creative director reviews. Managed the account status document weekly for all ongoing projects and campaigns for Disney Cruise Line. Organized internal and external creative reviews to present to the client.

Led a team of five students in the research and development of a social media plan and content for the University of Oklahoma College of Fine Arts. Conducted focus groups, created a content calendar and conducted social listening tests to advise on best social practices for the four schools within the college.*Lindsey + Asp is a fully student-run agency that works with real clients on real work

Created social media content for Carnival Cruise Corporation's new cruise line, Fathom Travel, as well as managing the social media for the agency. Utilized NUVI to monitor social media impact and engagement. Increased agency Facebook engagement 42% and twitter followers 7%.*Lindsey + Asp is a fully student-run agency that works with real clients on real work

University Of Oklahoma

Designed graphics for over 30 restaurants and six housing complexes on campus. Communicated with the team to manage and create content calendars for various campus accounts as well as ideation and execution of unique experiential marketing techniques.

Participated in a semester long student-led mentorship program where I learned the basics of art direction, copywriting and working in an advertising agency. Collaborated with a range of creatives to develop mock ad campaigns and branding projects. Only 15 students were selected each semester and I was one of the first freshman to be admitted to the program.