Meredith Janssen Email & Phone Number

Dallas, Texas, United States

Dallas/Fort Worth Area

Dallas/Fort Worth Area

Dallas/Fort Worth Area

Foster relationships with clientsManage and delegate work for a team of five PR professionals across seven clientsDevelop and execute PR strategyCollaborate across departments to pitch and on board new agency clientsSpearhead influencer engagement strategy and executionSecure print, online and broadcast coverage

Dallas/Fort Worth Area

Maintained day-to-day contact with clientsDeveloped PR strategy and pitch cadence calendar Supervised labor allocations and budget Cultivated and coordinated regional partnerships with Habitat for Humanity Built PR department Lunch & Learn program Collaborated across teams and disciplines

Dallas

Oversaw, delegated and managed workload for two coordinatorsAssisted with development of PR strategy for new clientsSecured budget and developed contracts for national blogger activations generating approximately 4,000,000 impressions per programPitched national, regional and trade contacts and grew share of voice by 3.53%Cultivated non-profit relationships across brandsBuilt and continued to manage relationship with PR NewswireManaged Vocus accounts for Moroch PR team

Dallas/Fort Worth Area

Developed and implemented strategy for Instagram, Blogger Outreach Program, Visionworks’ blog and Guest Pinterest ProgramManaged blogger, influencer and media relationshipsAssisted in development and implementation of annual Testimonial ProgramCoordinated, launched and oversaw national cause marketing campaign, Let’s Go See generating over 800,000 impressionsUtilized Vocus to build quarterly and monthly clip, value and analytics reports

Dallas/Fort Worth Area

• Use CisionPoint to collect media coverage and create detailed weekly reports • Pull UMV numbers using Compete, Quantcast and CisionPoint • Write pitches and media alerts to outreach to media • Write social media, blog posts and blog abstracts • Use Sprinklr to create social media reports and schedule social media content• Research trending technology topics for weekly media landscapes and create content for various clients• Use CisionPoint to organize data for media mailers, media lists and coverage trackers• Write blog posts published on corporate blog sites• Manage a list of 150 bloggers and garnered 10 million impressions during month of January• Research and recommend influential bloggers and social media users to pitch• Monitor various client competitor coverage and create detailed report

Orchestrated summer events while assisting the Promotional DirectorEffectively collected data, organized information and published invitations for eventsPlanned the promotion and advertisement of their latest issue of the magazine