Meredith Vlitas, Mes Email & Phone Number

Toronto, Ontario, Canada

With a dedicated focus on RioCan's income producing properties, I lead an exceedingly capable team responsible for planning and implementing strategic branding, marketing and communication programs. We are bold, adaptable & entrepeneurial in our efforts on enhancing Net Asset Value through:Driving increased brand and unitholder value for RioCan Building and advancing the brand and narrative for our income producing propertiesDriving traffic to RioCan retail centresSupporting… Show more With a dedicated focus on RioCan's income producing properties, I lead an exceedingly capable team responsible for planning and implementing strategic branding, marketing and communication programs. We are bold, adaptable & entrepeneurial in our efforts on enhancing Net Asset Value through:Driving increased brand and unitholder value for RioCan Building and advancing the brand and narrative for our income producing propertiesDriving traffic to RioCan retail centresSupporting and increasing retailer sales & engaging the communityDriving ancillary revenue & customer experienceLeukemia & Lymphoma Society of Canada (LLS): Visionary 2024 (current)REALPAC Marketing Committee, Co-Chair: 2022 (current)ICSC Student Mentor: 2024 (current)RioCan Mentor: 2022 (current)Toronto CREW Member: 2021 (current) Show less

Toronto, Canada Area

Responsible for the development of the marketing strategy & execution for RioCan income producing properties. Manage direct reports nationally with oversight for over 200 income producing assets across Canada.Centralized strategic marketing across the portfolio streamlining and driving efficiencies by leveraging scale to drive consistency and elevate overall quality. In doing so, creating alignment for strategic marketing with the Operations, Leasing, Construction, Legal, IT & Asset… Show more Responsible for the development of the marketing strategy & execution for RioCan income producing properties. Manage direct reports nationally with oversight for over 200 income producing assets across Canada.Centralized strategic marketing across the portfolio streamlining and driving efficiencies by leveraging scale to drive consistency and elevate overall quality. In doing so, creating alignment for strategic marketing with the Operations, Leasing, Construction, Legal, IT & Asset Management. Lead the development of RFP’s for redevelopment marketing programs including rebranding, guest experience design, leasing materials, paid media, PR and communications. Concurrently managing the strategic development & implementation of the redevelopment marketing programs with Co-owners, Development, Asset Management, Leasing, Operations, Construction & Property Marketing Teams.REALPAC Marketing Committee, Co-Chair - 2022 (current)Toronto CREW Member - 2021 (current)Women’s Initiative Network (WIN), Committee Member - 2020Innovation Committee Member - 2020ICSC Canadian Convention, Chairperson - 2018Canadian Shopping Centre Awards, Advisor - 2018ICSC Canadian Convention, Co-Chair - 2017 Show less

Toronto, Canada Area

Responsible for the creation, development and implementation of the marketing strategy for 11 retail properties with combined assets of $35 billion, 14.1 million square feet of gross leaseable space, 124 million annual visitors & $4 billion in sales.Developed and implemented digital analytics pilot which was scaled across the retail portfolio and piloted in strategic office properties. Created national alignment across the retail portfolio with Social Media, Digital Media, Email… Show more Responsible for the creation, development and implementation of the marketing strategy for 11 retail properties with combined assets of $35 billion, 14.1 million square feet of gross leaseable space, 124 million annual visitors & $4 billion in sales.Developed and implemented digital analytics pilot which was scaled across the retail portfolio and piloted in strategic office properties. Created national alignment across the retail portfolio with Social Media, Digital Media, Email & Customer Experience platforms. In doing so maintaining local retail flare & autonomy while maximizing the efficiencies of portfolio wide, national participation.Designed the strategy & execution of the 2016 Rio Olympic program across 21 retail and office properties in Ontario, Quebec, Alberta & B.C. raising traffic an average of 3% during the Olympic program. Show less

Toronto Eaton Centre

Recruited by Cadillac Fairview for role with accountability for all marketing communications (social media, PR, digital, branding and crisis management) for a $3.5 billion asset and 48 million annual customers. Managed 11 direct reports and $2.9 million annual budget.Lead communications spokesperson for crisis management and media inquiries, including drafting and delivery of all messaging to CF Executive team, on camera, social media & live interviews.Led the strategy and… Show more Recruited by Cadillac Fairview for role with accountability for all marketing communications (social media, PR, digital, branding and crisis management) for a $3.5 billion asset and 48 million annual customers. Managed 11 direct reports and $2.9 million annual budget.Lead communications spokesperson for crisis management and media inquiries, including drafting and delivery of all messaging to CF Executive team, on camera, social media & live interviews.Led the strategy and execution of the social media strategy for Toronto Eaton Centre resulting in double digit growth and engagement on Instagram, Facebook and Twitter in less than 8 months. Developed the exclusive 2014 World Cup Program with CBC and FIFA across 5 retail properties in Ontario. This program led to an increase of 5.6% in traffic where traffic was trending -4%. Over 5.7 million social media impressions and over 10 million mentions via broadcast, online and print achieved.Provided voluntary strength based coaching to direct reports (7/9 unionized and 2/2 non- unionized team members accessed coaching) resulting in development for future roles, increased engagement and performance consistency.Developed a culture of ideas and innovation which drove the customer experience such as The Community Involvement Program which both resolved the challenge of diverse community partners promoting their organizations on site and extended corporate responsibility agenda. Program of migrating community partners to virtual social media platform was so successful it was embraced by all 9 CF Ontario retail properties. 2014 CF Excellence Award Winner - One of 3 employees selected as outstanding Cadillac Fairview employees who have accomplished a significant achievement, whether it be a project, initiative or ground-breaking idea that has had a significant impact on Cadillac Fairview’s business. Show less

Toronto, Canada Area

Managed the branding for Mohawk Racetrack, Champions & Greenwood Off-Track Wagering, US Remotes, Food & Beverage Operations including WEGZ Sports Bar & Turf Lounge which account for over $500 million in betting per year & $10.1 million in food & beverage sales. Led the development, planning & execution of the Remotes business strategy into the state of New Jersey which resulted in an increase of 60% (which represents over $4 million in incremental betting). These results were achieved… Show more Managed the branding for Mohawk Racetrack, Champions & Greenwood Off-Track Wagering, US Remotes, Food & Beverage Operations including WEGZ Sports Bar & Turf Lounge which account for over $500 million in betting per year & $10.1 million in food & beverage sales. Led the development, planning & execution of the Remotes business strategy into the state of New Jersey which resulted in an increase of 60% (which represents over $4 million in incremental betting). These results were achieved in a down economy and in a market where overall betting was down 10%. Due to its success, this business strategy has expanded into Florida & Illinois. Show less

Toronto, Canada Area

Managed branding for Woodbine and Mohawk Racetracks, HorsePlayer Interactive (HPI), HPIBET.com, HPIRewards, HPITV, Champions & Greenwood Off-Track Wagering. Created niche-marketing plans to drive wagering with new & core customers. Targeted new & light customers, for multiple divisions of each entertainment facility, from Racing to Dining to Slots. Initiatives included: Events, CRM, Research, Direct Mail, emarketing, POS, and brand support.

Toronto, Canada Area

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Bachelor Of Arts (Ba), Urban Development

Master, Environmental Studies (Mes), Urban Studies/Affairs

Self-directed Master's degree focused upon urban redevelopment planning. Thesis defence with panel of 3 professors - including thesis.

Bachelor Of Arts (Ba), Geography, With Honours