Meredith Leigh Wathne Email & Phone Number

New York, Ny, Us

New York, Ny, Us

- Digital generalist- Member of agency’s Foodie task force- Day-to-day driver of organic social and creator (aka influencer) work for clients like Wasa Crispbread, Culligan and Mutual of Omaha Corporate and Mutual of Omaha’s Wild Kingdom - Past clients include Auntie Anne's (Go To Foods), P&G corp, and Newell food, bev & writing brands (ex. DuraLite Bakeware, Ball, Calphalon, Contigo, Bubba, Sharpie, PaperMate). - Adhoc social strategy, digital reputation, and SEO client work & new biz proposals.

Chicago, Illinois, Us

Led digital work for clients like Hammermill Papers and Pipeline by Delta Faucet Company.

Minneapolis, Mn, Us

Minneapolis, Mn, Us

Minneapolis, Mn, Us

Minneapolis, Mn, Us

- Assisted in the development of social media strategies: goals, audiences, platforms and measurement- Created, wrote and recommended content for priority social channels and paid social campaigns - Content publishing and property monitoring for both organic and paid social - Assisted in monthly, quarterly and annual reporting

Fargo, Nd, Us

- PR writer: Crafted press releases, job stories and byline articles- Led website analysis and online strategy, including onboarding SEO for new clients, and diagnosing opportunities for growth- Monitored and planned social media strategies and PPC campaigns- Completed monthly Google AdWords and quarterly SEO and social media reports for all clients

Fargo, Nd, Us

- Managed Sundog’s social presence - Executed social media campaigns for Sundog - Content creator for a non-profit client, STEM Academy. Duties included: crafting a marketing plan, website content and collateral content - Proofed and edited expert blog posts and company white papers

Work with a photographer to complete weekly news packages; Included conducting interviews, recording stand ups, shooting B-roll, editing video, laying voice overs and writing scripts.

- Oversaw a weekly student newspaper- Developed content ideas- Assigned articles to reporters- Kept an updated story budget- Generated three articles every four publications- Copy edited articles - Laid out pages in InDesign- Managed all section editors, copy editors and photographers- Coordinated with printers and business staff

Fargo, Nd, Us

- Generated blog posts- Managed the company's social media accounts- Worked in HubSpot to keep the company's website updated- Developed content for collateral materials- Gathered competitive information- Assisted the marketing manager with all branding initiatives

- Led weekly Executive Board and member meetings- Coordinated and executed community outreach initiatives- Planed and executed learning and social events for members - Assisted various businesses throughout Fargo-Moorhead, typically non-profits, with free public relations work through the MSUM PRSSA-affiliated, student-run public relations firm, Positive Reactions. Responsibilities included creating and managing social media pages, conducting social media campaigns and generating posters, brochures and other collateral materials- United Way Blood Drive committee chair and Chapter contact

Throughout my three years at Dragon Athletics, I had various roles and completed various tasks, but my main responsibilities included: - Managed social media accounts- Wrote pre-game and post-game releases for all sports, published on www.msumdragons.com- Completed weekly game notes in InDesign for women's volleyball and basketball- Worked in Sidearm to update website content, rosters and statistics- Took stats at various sporting events- Communicated with media and conference contact

Us

- Managed Dragon Athletics social media pages- Co-managed MSUM university Twitter account- Conceptualized social media campaigns - Contributed content for Student Academic Conference Booklet- Conducted interviews for 125 Faces of MSUM

- Developed content ideas- Contributed three stories every four publications- Conducted the final look through of the paper with the editor- Laid out pages in InDesign

Doing it Downtown and Makin' it Better are two online publications generated by students taking MC 405 Writing for the Web, and are published two - three times a week during the fall semester. My duties included:- Managed social media for both sites and shared stories on all social media outlets- Oversaw posts on both sites and ensured they were error free

Bachelor Of Arts (B.A.), Integrated Advertising/Public Relations And Multimedia Journalism

Education record