Seasoned Marketing Manager for local home builders and developers, focused on creating go-to-market plans that generate traffic and sales in new home communities located in both Raleigh and Coastal NC areas.SPECIALTIES IN THIS ROLE:• Integrative online campaigns, website management, virtual selling technologies • Marketing automation and lead nurturing programs• Marketing budget creation, reporting, and ROI management. Example provided upon request.• Art direction, sales collateral development, compelling copy-writing, and effective field signageACCOMPLISHMENTS IN THIS ROLE:• Carved out a virtual selling path for Robuck Homes, leading to increased strategy and process for “coming soon” communities, large lead waiting lists, VIP community rollouts, and new product visualization technologies.• Led Robuck Homes through a redesign of their website, improving on real-time listing information,consumer engagement with live chat, and a refined presentation of the brand story.• Developed a custom monthly report for Robuck Homes to better illustrate and optimize the marketingbudget, actual spend, sales funnel conversion and ROI reporting.• Helped Robuck Homes receive 3 major national awards for innovative design and lifestyle for Raleigh Infill Community: Oakdale at Mordecai.

Worked in lock-step with Corporate VP of Marketing to grow the brand and keep Eastwood ahead of the new home building industry with pertinent and timely marketing strategies in 5 North Carolina markets.Partnered with over 60 onsite agents and communities to plan and execute multi-channel marketing programs designed to build brand awareness and increase qualified traffic to sales centers.Initiated Eastwood’s Internet Follow-up Program, including the management of 1 employee.

Worked with several product marketing partners to execute internal advertising within the onsite public channel (Wachovia.com) using the behavioral targeting ad serving system, Adobe Test & Target 1:1.Enhanced the channel’s consultative role by identifying best practices and performance trends and proactively communicating those recommendations at appropriate times during the creative ad development process.Leveraged relationship with Adobe Test & Target to identify new opportunites to creatively optimize active ad units in the channel, implemented new processes around data collection and analysis, and communicated results to internal teams.

Partnered with several lines of business to strategically place and monitor advertisements on the homepage of Bankofamerica.com using a behavioral targeting system.Took ownership of the channel by recommending channel fit and creative best practices during the development stages of each campaign.Increased the click through rate 20% by identifying testing and targeting opportunities.Formed and maintained relationships with business partners to increase communication and awareness of performance in the channel.

Built and managed small teams to integrate online marketing programs with the brand and product strategyLeveraged relationship with digital agency to produce six inspirational content pieces per month that increased repeat visits to Rubbermaid.com and supported the website strategyDeveloped keyword advertising campaigns for product launches that generated new traffic to landing pages and product microsites; monitored and reported resultsIncreased brand awareness through social media outlets, gained consumer insights through Twitter and blog interactionEnsured that all products and themes were optimized on the website according to the brand communications calendarImproved Site Search: Studied poor results (by keyword and exit rate) and worked to implement keyword re-directs, suggest site area destinations, and force results.Assisted with planning, strategy and re-design of Rubbermaid.com

Coordinated trade show attendance based on marketing budget, created in-show collateral, designed banner stands and planned show eventsStreamlined brand communications, created consistent messaging across all research audiences, and maintained a common look for branded graphical elementsLeveraged research content to create strong marketing copy for outgoing brand communications.Managed relationship with local PR firm, kept thorough collection of press clippings and maintained weekly PR strategy meetingsSpear headed email marketing strategy, managed list segments and growth rate, maintained email schedule and analyzed impactMaintained Paystreamadvisors.com, developed landing pages for email campaigns, monitored and tweaked information architecture

Developed and executed a marketing plan for a local AAA AutoMark Car Care CenterAssisted in the development and implementation of the AAA Wireless businessCrafted member interest articles for GO Magazine, a bi-monthly member newspaper

Assisted Creative Director with print collateral projectsAssembled marketing proposals for clients