Meredith Horner Email & Phone Number

Raleigh, NC, US

Raleigh-Durham, North Carolina Area

• Seasoned Marketing Manager for local home builders and developers, focused on creating go-to-market plans that generate traffic and sales in new home communities located in both Raleigh and Coastal NC areas.SPECIALTIES.
• Integrative online campaigns, website management, virtual selling technologies
• Marketing automation and lead nurturing programs
• Marketing budget creation, reporting, and ROI management. Example provided upon request.
• Art direction, sales collateral development, compelling copy-writing, and effective field signageACCOMPLISHMENTS IN THIS ROLE:
• Carved out a virtual selling path for Robuck Homes, leading to increased strategy and process for “coming soon” communities, large lead waiting lists, VIP community rollouts, and new product visualization technologies.

Charlotte, North Carolina Area

Worked in lock-step with Corporate VP of Marketing to grow the brand and keep Eastwood ahead of the new home building industry with pertinent and timely marketing strategies in 5 North Carolina markets.Partnered with over 60 onsite agents and communities to plan and execute multi-channel marketing programs designed to build brand awareness and increase.

Worked with several product marketing partners to execute internal advertising within the onsite public channel (Wachovia.com) using the behavioral targeting ad serving system, Adobe Test & Target 1:1.Enhanced the channel’s consultative role by identifying best practices and performance trends and proactively communicating those recommendations at.

Partnered with several lines of business to strategically place and monitor advertisements on the homepage of Bankofamerica.com using a behavioral targeting system.Took ownership of the channel by recommending channel fit and creative best practices during the development stages of each campaign.Increased the click through rate 20% by identifying testing.

Built and managed small teams to integrate online marketing programs with the brand and product strategyLeveraged relationship with digital agency to produce six inspirational content pieces per month that increased repeat visits to Rubbermaid.com and supported the website strategyDeveloped keyword advertising campaigns for product launches that generated.

Coordinated trade show attendance based on marketing budget, created in-show collateral, designed banner stands and planned show eventsStreamlined brand communications, created consistent messaging across all research audiences, and maintained a common look for branded graphical elementsLeveraged research content to create strong marketing copy for.

Developed and executed a marketing plan for a local AAA AutoMark Car Care CenterAssisted in the development and implementation of the AAA Wireless businessCrafted member interest articles for GO Magazine, a bi-monthly member newspaper

Assisted Creative Director with print collateral projectsAssembled marketing proposals for clients

Bachelor Of Science In Business Administration, Marketing

Activities and Societies: American Marketing Association (President), Delta Zeta (President)

Education record