- Owns overall marketing strategy, brand planning, and market insights that drive D2C and B2B sales goals across the organization- Works across departments to develop a comprehensive integrated marketing calendar and oversees all paid, owned, and earned channels for the brand- Forecasts, tracks, and delivers annual revenue and profit plans- Recruits, mentors, and manages a high performing marketing team- Builds and maintains relationships with all external partners and agency teams

- Defined overall vision and strategy for full-funnel marketing programs that drove brand awareness, customer acquisition, and sales for D2C channel- Defined brand and performance media budget and strategy and oversaw ongoing optimization of paid channels- Oversaw the development and day-to-day execution of a 52-week marketing calendar and all content published across Piaggio Fast Forward's organic and paid channels- Established and delivered performance metrics and attribution methods to connect brand initiatives to business objectives- Built and mentored a team of three, as well as external resources across content development, media buying, and influencer marketing- Led briefing of campaign creative needs, provided feedback, and worked closely with cross-functional partners to bring campaigns to life

- Responsible for developing and driving a digital strategy for the brand.- Led a team of internal and external contributors to develop and execute integrated campaigns that drive awareness, acquisition, and sales, with an eye towards reducing our CAC.- Oversaw all content development and editorial publishing across Piaggio Fast Forward's organic and paid channels.- Owned defining and delivering performance metrics and attribution methods to connect brand initiatives to business objectives.

- Led strategic brand marketing planning in support of executive vision.- Developed brand standards, guidelines, and best practices for elevating and refining the brand positioning and messaging across all digital touchpoints.- Created a scalable influencer program that allowed international markets to replicate on a local level. - Key point of contact for executive leadership team, external agencies (media, PR, consumer research), and internal partners.

- Established the editorial content strategy for all digital channels globally.- Partnered with VP of Marketing to lead a creative rebrand and the launch of a new brand platform across paid, earned, and owned channels.- Developed innovative campaigns and GTM initiatives that drove growth, including a brand media campaign that resulted in the highest search interest in three years, an 18% sales lift on Keds.com ($1.5M), and 22K new customer acquisitions (a value of $291K in annual revenue) over a three-month period.

- Set global social strategy and collaborated with international teams to ensure localization efforts were complementary and additive to global strategies.- Developed and led cross-channel marketing programs that brought to life brand campaigns and tentpole moments, inserting social-first thinking into everything we did. - Developed monthly content calendar, built launch campaigns for new products and partnerships, injected newness into Keds' marketing on an ongoing basis.- Owned all goal setting, reporting, and optimization for Keds' digital channels.

- Responsible for the strategy, management, and measurement of all social platforms and digital campaigns.- Increased brand's social presence by 3,000% in a two-year period.- Built and executed the brand's first digital media strategy, including paid social and influencer partnerships.

Managed brand social media platforms as well as PR planning and outreach for 6-10 published titles per season.

Developed PR plans for 6-10 titles each season. Pitched authors to trade and consumer press outlets. Planned and executed events for author tours and new title launches.

Provided general administrative support to the Publisher, and managed the title acquisition process for the children’s book group.