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Meredith W. is listed as VP of Marketing at Piaggio Fast Forward | Integrated Marketing Leader | Brand Strategist | Team Builder | Digital Marketer at Piaggio Fast Forward, based in Boston, Massachusetts, United States. AeroLeads shows a matched LinkedIn profile for Meredith W..
Meredith W. previously worked as VP, Marketing at Piaggio Fast Forward and Senior Director of Digital Marketing at Piaggio Fast Forward. Meredith W. holds Ba, English, French Language from Trinity College-Hartford.
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Strategic marketing leader with over 13 years of experience in hands-on roles across brand marketing, integrated campaign planning, and digital strategy at direct-to-consumer brands. Empathetic team builder recognized for promoting collaboration, maximizing results through analysis and a growth mindset, and motivating teams with a human-centered approach to leadership. Active mentor committed to helping women move into leadership positions.
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Boston, Massachusetts, US
- Owns overall marketing strategy, brand planning, and market insights that drive D2C and B2B sales goals across the organization- Works across departments to develop a comprehensive integrated marketing calendar and oversees all paid, owned, and earned channels for the brand- Forecasts, tracks, and delivers annual revenue and profit plans- Recruits.
Boston, Massachusetts, US
- Defined overall vision and strategy for full-funnel marketing programs that drove brand awareness, customer acquisition, and sales for D2C channel- Defined brand and performance media budget and strategy and oversaw ongoing optimization of paid channels- Oversaw the development and day-to-day execution of a 52-week marketing calendar and all content.
Boston, Massachusetts, US
- Responsible for developing and driving a digital strategy for the brand.- Led a team of internal and external contributors to develop and execute integrated campaigns that drive awareness, acquisition, and sales, with an eye towards reducing our CAC.- Oversaw all content development and editorial publishing across Piaggio Fast Forward's organic and paid.
- Led strategic brand marketing planning in support of executive vision.- Developed brand standards, guidelines, and best practices for elevating and refining the brand positioning and messaging across all digital touchpoints.- Created a scalable influencer program that allowed international markets to replicate on a local level. - Key point of contact for.
- Established the editorial content strategy for all digital channels globally.- Partnered with VP of Marketing to lead a creative rebrand and the launch of a new brand platform across paid, earned, and owned channels.- Developed innovative campaigns and GTM initiatives that drove growth, including a brand media campaign that resulted in the highest search.
- Set global social strategy and collaborated with international teams to ensure localization efforts were complementary and additive to global strategies.- Developed and led cross-channel marketing programs that brought to life brand campaigns and tentpole moments, inserting social-first thinking into everything we did. - Developed monthly content.
Boston, Massachusetts, US
- Responsible for the strategy, management, and measurement of all social platforms and digital campaigns.- Increased brand's social presence by 3,000% in a two-year period.- Built and executed the brand's first digital media strategy, including paid social and influencer partnerships.
Boston, Massachusetts, US
Managed brand social media platforms as well as PR planning and outreach for 6-10 published titles per season.
Boston, Massachusetts, US
Developed PR plans for 6-10 titles each season. Pitched authors to trade and consumer press outlets. Planned and executed events for author tours and new title launches.
Boston, Massachusetts, US
Provided general administrative support to the Publisher, and managed the title acquisition process for the children’s book group.
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Meredith W. works for Piaggio Fast Forward.
Meredith W. is listed as VP of Marketing at Piaggio Fast Forward | Integrated Marketing Leader | Brand Strategist | Team Builder | Digital Marketer at Piaggio Fast Forward.
Meredith W. is based in Boston, Massachusetts, United States while working with Piaggio Fast Forward.
Meredith W. has worked for Piaggio Fast Forward, Keds Usa, and Houghton Mifflin Harcourt.
You can use AeroLeads to view verified contact signals for Meredith W. at Piaggio Fast Forward, including work email, phone, and LinkedIn data when available.
Meredith W. holds Ba, English, French Language from Trinity College-Hartford.
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