Meredyth Jensen Email & Phone Number

Richmond, Va, Us

Fairfax, Va, Us

Serve on the advisory board of onHue, a digital brand platform where you can develop and distribute dynamic algorithmic hues™ that embrace the unique preferences, cultural backgrounds, locations, time zones, and visual abilities of your audience.

London, England, Gb

I craft articles for InformaTech/Industry Dive's Marketing Insights blog on a range of timely issues as well as serve as an industry speaker on thought-provoking topics impacting today's C-Suite execs.

Nashville, Tn, Us

I serve as a Mentor to students of the Wond'ry, Vanderbilt University's Center for Innovation & Design. Wond’ry Mentors are a network of entrepreneurs, executives, creatives, and forward thinkers eager to share their experiences and insights with the Wond’ry ecosystem. Through the one-on-one, personalized guidance of a Mentor, participants gain access to years of expertise in the fields they hope to enter, need help in, or seek to hire from.

We started The Eight for challenges exactly like yours. Over a century ago, 8 American painters banded together to defy the artistic conventions and established hierarchy of their time, empowering creators with new, direct channels to reach audiences and market their work. Blazing a trail for 20th-century creators through their spirit of independence and freedom of expression – combined with their media savvy and entrepreneurial spirit – The Eight transformed the modern art world.Today, The Eight is a brand and business growth advisory that brings together experts in the art and science of modern marketing. Think of The Eight as your 21st-century alternative to traditional, outmoded consulting firms. No byzantine bureaucracy, billable hours, or bloated briefs.We’re inspired by a fundamental truth: There’s a better way for organizations like yours to partner with external experts on your brand and business strategy. We serve as trusted advisors, building on our collective expertise to provide innovative and practical solutions that drive growth, streamline operations, and optimize performance. In essence, we’re a team of creative strategists, strategic creatives, change-makers, and visionaries who are dedicated to helping our clients succeed in today's dynamic and competitive business landscape.Just a few of our clients:- EngageSmart (B2B SaaS company with a portfolio of industry-leading brands: InvoiceCloud, DonorDrive, and SmartPractice) - Springline Advisory - Halloran Consulting Group- EvoluteIQ- Spring Street Solutions Company

New York, Ny, Us

Richmond, Va, Us

Proud to serve on the Board of Directors of the Branch Museum in meeting its mission to elevate awareness of the transformative power of architecture and design.

New York, Ny, Us

Chief is a private executive network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.

Fairfax, Va, Us

Reported to Founder & CEO. Member of ELT (Executive Leadership Team). Led a 15-person global marketing team to support the growth and transformation of this industry-leading custom software and digital product development firm. Industries served: Media & Tech, Banking, Financial Services, Insurance, and Retail.

Chatsworth, Ca, Us

Reported to Co-founder & CEO. Served on C-suite team. This was a short stint but I made an immediate impact. Key outcomes included:-Oversaw global IT press tour which generated major industry media coverage, including feature in Information Age.- Implemented new agile marketing principles and processes across a 20-person global, fully remote marketing team to increase innovation, drive efficiencies, and act on data and analytics to deliver results.- Developed new content marketing framework aligned to growth marketing strategic goals.- Implemented 6sense Account Engagement SaaS platform to achieve predictable revenue growth.

Irvine, Ca, Us

RGP (NASDAQ: RGP) is a global consulting firm. Reported to CEO. Member of senior leadership team. - Built RGP’s first, modern marketing organization from the ground up—implementing agile marketing processes, digital-first marketing best practices, and developing GTM strategies to deliver massive ROI of 2-5X across all marketing channels. - Led the company’s first global rebranding in its 20+ year history, successfully moving RGP from the shadow of its Deloitte heritage into a “Future of Work” industry powerhouse. - Led brand marketing & comms integration strategy for 2 key corporate acquisitions.- Managed & led a high-performing, full-funnel corporate marketing & communications team to drive global brand strategy, content marketing, PR, IR, corp comms, event marketing, product launches, strategic partnerships and thought leadership programs.- Increased volume and velocity of inbound marketing and outbound campaigns for a 60% improvement in lead gen and 2X increase in brand awareness.- Designed and implemented media strategy, awards and thought leadership program to elevate our value prop, build brand eminence and differentiated voice in the market, generating $1M+ in earned media, 25M impressions in first 12 months and numerous awards, including Forbes “Best Management Consulting Firms” list. Managed external PR firm.- Led enterprise digital marketing strategy, creating a cadence of content – including company’s first original research study – that grew the brand, attracted top talent, and accelerated sales; attributing to $5.7M in new pipeline and $2.1M in closed/won revenue in FY21.- Developed new content for IR website, including ESG reporting strategy, enhancing analyst and investor communications during record earnings period.- Led product marketing, brand positioning and messaging for launch of HUGO by RGP, a digital staffing platform; LaunchPM, a project management SaaS solution; and PowerAudit, a chatbot using a proprietary RPA framework.

Irvine, Ca, Us

RGP is a global consulting firm that enables rapid business outcomes by bringing together the right people to create transformative change. As a human capital partner for our clients, we specialize in solving today’s most pressing business problems across the enterprise in the areas of Business Transformation, Governance, Risk and Compliance and Technology and Digital Innovation. Our engagements are designed to leverage human connection and collaboration to deliver practical solutions and more impactful results that power our clients, consultants and partners’ success. Learn more about us at: rgp.com.As VP of Revenue Marketing, I'm shaping a new and growing function within the company, leading the marketing strategy for all sales channels, and serving as a marketing trailblazer in a rapidly changing service industry landscape. My role is focused on driving revenue growth, creating world-class buyer experiences, driving digital and content marketing innovation across the enterprise, and building RGP's brand reputation.

Global, Oo

The ExCo Group is a global firm comprised of experienced CEOs and top business leaders who help Fortune 500, FTSE 100 and ASX 100 companies accelerate their leadership development and impact through executive coaching for leaders and teams. Reported to CEO.- Developed and executed global brand messaging and positioning, content strategy and integrated marketing programs. - I was the Creator & Executive Producer of their successful "10 Minute Mentor" podcast series on leadership in the age of disruption. Hosted by the CEO, we featured authentic, pragmatic, and thought-provoking conversations with experienced CEOs and top business executives. Listen to their stories about leading through transformation, navigating ambiguity, and managing through crisis. In each episode, we uncovered those crucible moments that defined them as leaders.- Podcast series increased lead generation by 2X, 5X YOY growth in web traffic; closed 2 new logos valued at $200K in net new revenue.

Arlington, Va, Us

Reported to Founder/CEO. Member of exec mgmt team for a leading regional transportation, travel/tourism & marketing consulting firm. Client account leader for DDOT (Washington, DC's Dept. of Transportation).goDCgo (@godcgo) is DDOT's sustainable transportation program. As Account & Program Director, I led client relationship management, strategic partnerships and stakeholder engagements, as well as led goDCgo's strategic vision by managing an 8-person team responsible for business development, hospitality/tourism sales, membership sales, brand marketing, events, PR, digital marketing strategy and website design & mgmt for Capital Bikeshare (25K+ members) and DC Circulator. - Grew account by 50% from previous 4 years of flat budgets- Generated new client accounts for incremental revenue growth of 15%- Created strategic communications plan for DC’s Commuter Benefits Law, implemented by DC Mayor and all government agencies- Shaped key partnership with WMATA (Washington Metropolitan Area Transit Authority) to include in-kind Metro advertising ($100K value).- Successfully launched first public transit bus route along the National Mall; managed multi-million dollar complex stakeholder engagements; cultivated strategic partnerships with Smithsonian, National Park Service, US Capitol, 8 Business Improvement Districts, Destination DC and WMATA - Developed DDOT’s first community partners program in support of Capital Bikeshare equity initiatives to reach low-income, underserved populations- Increased engagement from 17% to 41% on eight social media channels- Increased Capital Bikeshare corporate membership sales by 28%- 2015 International Public Sector Marketing Award (Best Campaign - Circulator)- 2015 Sales Team Achievement Award from Metropolitan Washington Council of GovernmentsChair of Marketing Committee for Washington Metropolitan Council of Governments, Commuter Connections (2015-2016). Served as Chair of their Employer Outreach Committee from 2014-2015.

Munich, De

Led the strategic development and execution of marketing and communications for Siemens’ energy, infrastructure, industrial automation technologies and healthcare portfolio in the U.S. federal market, a $1B+ subsidiary of the global conglomerate, Siemens AG.• Created integrated marketing programs (social media, digital, mobile, video, print), high-profile events, tradeshows, road shows, town halls, PR/media events, customer and thought leadership programs to raise brand visibility, generate leads and grow orders. Sales and marketing initiatives were attributed to growing pipeline from $600M to $7B. • In first 100 days, developed change communications plan for largest restructuring in organization’s history, including renaming the company. Created collateral and toolkits for key stakeholders to cascade communications while mitigating risk and workforce disruption. Employee engagement improved YOY by 20%.• Fostered opportunities for field staff to communicate with leadership, increasing access, collaboration and knowledge sharing. Organizational communications and employee development initiatives grew by 110% in less than three years.• Designed and managed all leadership communications, providing strategic counsel to senior executives, including CEO and management team. Produced annual Siemens Federal Symposium for top sales/account executives across 16 U.S. divisions.• Founder and leader of Siemens Federal Marketing Communications Council. Collaborated with over 100 cross-sector, global communications managers to leverage best practices and communicate key wins internally with the goal of aligning our brand messaging and advancing our federal go-to-market strategy. • Generated and implemented earned media strategies that elevated Siemens senior executives and subject matter experts among key influencers. Media placements increased by 120% during my tenure. Both CEO and CFO named to “Washington 100” list of government contracting leaders.

My consulting projects included brand marketing, advertising, PR campaigns and product launches from ideation through execution and client delivery for mobile & global technology clients. Our Samsung Mobile integrated marketing campaign and product launch resulted in a Guinness World Record, 30M media impressions and exceeded sales targets by 28%.• Clients: Samsung Mobile, Verizon (independent contractor - Pinnacle Marketing Group), Pendulum Aerial Arts, KZME Radio/Metro East Community Media, Desert Juniper Gin.

Portland, Oregon, Us

Evanta, a Gartner company, has developed one of the world's largest and most trusted Fortune 1000 leadership communities. More than simply bringing people together to review new products or services, Evanta partners with C-Suite executives and industry thought leaders to facilitate peer-to-peer engagements that create new insights and drive real-world solutions. It's a new way of generating results. It's the future of leadership.• Key contributor in creating, managing and overseeing content strategy and development along with event production for 100 annual C-Suite (CFO/CIO/CMO) Executive Summits. • Crafted thought leadership communications, speeches and presentations on behalf of Fortune 1000 executives. • Increased Summit ratings from 8.5 to 9.3 (out of 10) for event production, content quality and speaker effectiveness.• Developed, curated and published content for the industry's first invitation-only social networking site for CIOs, increased membership to include 750 of the F1000's CIO community.• Produced marketing collateral, direct mail, videos, presentations, scripts and speeches for Executive Summits.• Communicated and cultivated relationships with industry-specific media.• Created comprehensive internal and external communications plan and implemented processes and procedures based on strategic and operational objectives; provided leadership with regular updates on progress against established goals.

• Primary client-facing role for key agency accounts: Intel, Microsoft, Rykä, Spyder, Museum of Contemporary Craft and NW Business for Culture & the Arts.• Developed strategic marketing communications plans, press events, product launches and programs for clients using a wide range of digital media (websites, podcasts, blogs and videos), print collateral and social networking tactics.• Directed and streamlined agency proposal and business development processes; responded to RFP’s to win new accounts.• Created content for agency website; key contact for PR efforts and spokesperson at industry marketing forums. • Produced and won new business accounts with Intel, Microsoft and Rykä, leading to over $1.5M in incremental agency revenue. • Received Event Marketer magazine annual industry awards: 1st Place for Best Press Event and 2nd Place for Best B2B Event.

Munich, De

• Promoted to build U.S. event marketing function within Corp Comms & Marketing department; reported directly to CMO. Managed, designed and implemented customer relationship-building, event marketing, and thought leadership programs to increase the satisfaction, effectiveness and performance of the Siemens USA sales force.• Created executive communications, presentations and speeches for Chairman, U.S. CEO and senior executives. • Managed all U.S. event marketing communications and sponsorship activation to include digital media (e-newsletters, podcasts, online event registration), print collateral, direct mail, presentations and event program guides.• Implemented sales and marketing Intranet system to track success of Siemens’ current and potential projects, improving sales communications and customer loyalty programs aimed at achieving revenue goals.• Negotiated and structured business partnerships and alliances with professional sports properties (MLB, NFL, NCAA, USTA) and major media partners (Conde Nast, ESPN, PBS).• Oversaw $3M budgets. Supervised direct reports, external agencies, designers and vendors.Accomplishments: • Received “1st Place” Siemens global brand marketing award for creating a proprietary series of event marketing programs. • Spokesperson in corporate marketing video shown to internal/external audiences; media, new hires, customers and prospects.

Munich, De

The Siemens Foundation has invested more than $90M to support STEM (Science, Technology, Engineering and Math) educational initiatives and advocacy for both students and teachers. • Designed and executed annual media strategy and marketing communications plans for the non-profit arm of Siemens USA.• Served as spokesperson for all media inquiries and managed major PR agency relationship.• Produced press kits, speeches, web content, collateral, events, press conferences, videos, satellite media tours and media training.• Managed and cultivated relationships with the College Board, National Science Foundation, renown universities and high schools.• Prepared and delivered presentations to university partners, including Carnegie Mellon, MIT, Georgia Tech and UC Berkeley.• Created a solid brand for this previously unknown Foundation by gaining a 30% increase in awareness. • Achieved coverage in more than 500 media outlets (print & broadcast), including features in The New York Times, USA Today, Teen People and "O" Oprah Winfrey's magazine. • Recognized for making an immediate contribution to the organization and promoted to launch new corporate marketing division.

Washington, Dc, Us

• Developed and executed marketing programs, events and communication plans in collaboration with the Smithsonian Institution, NGO’s, U.S. Ambassador to Romania, U.S. Agency for International Development, public sector and private corporations.• Managed relationships with importers, wholesalers and retailers for promotions and brand marketing initiatives. • Developed press kits, marketing collateral and coordinated events for U.S. and international media to generate interest in Romania’s growing craft sector and promote the country as an exciting travel destination. • Developed marketing collateral and brand identity guidelines for products at Smithsonian events and national trade shows.• Wrote marketing plan to identify new business opportunities for Barbados Investment & Development Corporation.• Created events and product marketing strategies resulting in a 15% increase in new income generation. • Coordinated award-winning annual trade show at Barbados Convention Center featuring regional product designers.

The Book Council is a non-profit organization dedicated to the joy of reading and books in support of the Bay Area publishing industry. The annual Bay Area Book Festival was one of the largest, most distinguished in the U.S. with 25,000+ attendees. • Responsible for annual festival strategic planning, production and operating budget management, web content development, media relations, design and production of marketing collateral, board relations and fundraising.• Hired, trained, mentored and supervised five employees and 12 interns. • Secured sponsorships and in-kind donations, providing value-added, co-marketing opportunities to all patrons. • Transformed annual book festival via increased attendance by 7,000 and improved media placements by 30%. • Generated additional 20% income and 250 new organization memberships. • Initiated community outreach program, distributed more than 2,000 books to Bay Area charitable organizations.

B.A., Political Science

Certification, Digital Marketing Strategies

Mini Mba, Brand Management