Yulia Merenkova

Yulia Merenkova Email and Phone Number

Tashkent, UZ
Yulia Merenkova's Location
Tashkent, Uzbekistan, Uzbekistan
About Yulia Merenkova

Experienced Strategist in Market Analysis and Pricing seeking to add value to businesses by providing impactful insights and data-driven recommendations. Proven expertise in competitive market analysis, pricing strategies, positioning, and marketing analytics forecasting. Skilled in delivering accurate and essential information that directly influences decision-making and drives achievement of strategic goals

Yulia Merenkova's Current Company Details
ИП ООО

Ип Ооо "International Beverages Tashkent" Pepsico Bottlers In Uzbekistan

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Бренд-менеджер
Tashkent, UZ
Employees:
121
Yulia Merenkova Work Experience Details
  • Ип Ооо
    Бренд-Менеджер
    Ип Ооо "International Beverages Tashkent" Pepsico Bottlers In Uzbekistan
    Tashkent, Uz
  • The Heineken Company
    Commercial Market Analyst
    The Heineken Company Sep 2017 - Present
    Москва, Россия
    Delivered analytical reports and presentations (market overview, business trends) and cross-analytics with other departments (offtake data, shipments data, finance). Strategic and annual planning of category volumes, the company and our competitors. Achievements:• Optimized the monthly reports with analytical content and executive summary (3 reports instead of 6)• Organized the sessions of Nielsen methodology and facts trainings for marketing, trade-marketing and sales… Show more Delivered analytical reports and presentations (market overview, business trends) and cross-analytics with other departments (offtake data, shipments data, finance). Strategic and annual planning of category volumes, the company and our competitors. Achievements:• Optimized the monthly reports with analytical content and executive summary (3 reports instead of 6)• Organized the sessions of Nielsen methodology and facts trainings for marketing, trade-marketing and sales departments• Developed the forecast model for strategic planning (collaboration with finance department) Show less
  • Ac Nielsen
    Market Analyst
    Ac Nielsen Mar 2016 - Sep 2017
    Москва, Россия
    Understand business needs and priorities of the client, develop and accomplish action plans to meet the defined targets.Main responsibilities• Drove sales thru new projects and proactively found growth opportunities (deep analytics for the client with additional services)• Ensured excellence in analytical deliveries to the clients (presentations to the marketing and category management, etc.)• Developed effective working relationships within other departments: improved… Show more Understand business needs and priorities of the client, develop and accomplish action plans to meet the defined targets.Main responsibilities• Drove sales thru new projects and proactively found growth opportunities (deep analytics for the client with additional services)• Ensured excellence in analytical deliveries to the clients (presentations to the marketing and category management, etc.)• Developed effective working relationships within other departments: improved structure of some internal trainings, shared expert knowledge of the industry with my colleagues• Took part as an expert in the Russian retail week in 2017 to attract new clients Show less
  • Psychological Center ‘Prosvet’
    Marketing Consultant
    Psychological Center ‘Prosvet’ Jun 2014 - Dec 2015
    Москва, Россия
    Selected assortment strategy and recommendations list for its implementation are analyzed and described in details in terms of particular strategic steps in order to solve the current problems of the company associated with a low level of customer flow and reduced demand of customers with serious psychological problems. Achievements:• Considered the characteristics of assortment strategic decisions in the Russian market psychotherapeutic services • Analyzed the existing… Show more Selected assortment strategy and recommendations list for its implementation are analyzed and described in details in terms of particular strategic steps in order to solve the current problems of the company associated with a low level of customer flow and reduced demand of customers with serious psychological problems. Achievements:• Considered the characteristics of assortment strategic decisions in the Russian market psychotherapeutic services • Analyzed the existing assortment strategy of the company "Prosvet"• Explored assortment trends of psychotherapeutic services according to experts, the company's employees (interview)• Revealed needs and assortment preferences of psychotherapeutic centers between potential customers (online survey)• Identified recommendations for the implementation of methods to attract new customers Show less
  • Novartis Consumer Health
    Strategic Innovation Analyst Of International Operations
    Novartis Consumer Health Mar 2012 - Dec 2012
    Москва, Россия
    Data system owner of the cross-market new product development, work with associates responsible for Innovation in key markets (International Operations) and manage data system online: supervise the Input files and identify gaps in information, including 3rd year sales/the 3rd year incremental sales, launch year, cannibalization, prices and types of innovation. Achievements:Ensured data availability, quality, and consistency in the data system• Reconciled the sales of strategic… Show more Data system owner of the cross-market new product development, work with associates responsible for Innovation in key markets (International Operations) and manage data system online: supervise the Input files and identify gaps in information, including 3rd year sales/the 3rd year incremental sales, launch year, cannibalization, prices and types of innovation. Achievements:Ensured data availability, quality, and consistency in the data system• Reconciled the sales of strategic plan in the system online with the NPLs (new product launches) in the latest strategic plan • Tracked changes of data system and request the reasons• Checked the consistency of the data in different versions• Cross-checked new product development and ID codes of the global projectsPrepared Reports and Graphs – monthly, quarterly and ad-hoc:• Reconciled Data system and LRR (Launch readiness review) Show less
  • Optimum Media Group
    Media Manager Assistant
    Optimum Media Group Jun 2011 - Sep 2011
    Henkel group of client service department, prepared post-campaign buying reports for clients, monitored competitors media activity on a regular basis and collected reporting documents by the end of advertising campaigns.Achievements:• Invoiced clients and control of payments• Prepared financial reports on demand of the clients• Worked with the database TNS Gallup (after training)• Coordinated the layout and rolls with the client's creative agency
  • The Russian Government Analytical Centre
    Research Manager Assistant (Internship)
    The Russian Government Analytical Centre Feb 2010 - Apr 2010

Frequently Asked Questions about Yulia Merenkova

What company does Yulia Merenkova work for?

Yulia Merenkova works for Ип Ооо "international Beverages Tashkent" Pepsico Bottlers In Uzbekistan

What is Yulia Merenkova's role at the current company?

Yulia Merenkova's current role is Бренд-менеджер.

What schools did Yulia Merenkova attend?

Yulia Merenkova attended Государственный Университет - Высшая Школа Экономики / State University — Higher School Of Economics, Aiesec, Государственный Университет - Высшая Школа Экономики / State University — Higher School Of Economics, Henrich-Heine University.

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