Merethe Munk Nielsen Email and Phone Number
Kokkedal, DK
Merethe Munk Nielsen's Location
Copenhagen, Capital Region of Denmark, Denmark, Denmark
Merethe Munk Nielsen's Contact Details
Merethe Munk Nielsen work email
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- Valid
Merethe Munk Nielsen personal email
n/a
Merethe Munk Nielsen phone numbers
About Merethe Munk Nielsen
Experienced B2C and B2B Digital Transformation and Growth professional with a profound strategic, data based and analytic mindset. Successful track record for Business Development, Consultancy, Digital Marketing and eCommerce disciplines delivering documented business results with state of the art Digital Excellence.For more than 15 years, I have developed extensive experience in the field of Strategy, Digital Transformation, Business Development, Marketing Management, Mediaplanning, Digital Marketing and eCommerce Excellence, Activation, Sales, Operations, Customer Experience, Leadership and People Management.I have a solid commercial, consumer centric and digital understanding and great experience within all aspects of Customer Experience, Omnichannel Marketing and eCommerce Business Optimisation from strategy to project execution - delivering high sales growth rates. Qualifications highlight:• Digital Strategy, Digital Roadmap (Technology, People, Marketing), Digital Operations• Business Strategy, Business Development, Business Optimisation• Developing web platform solutions to support Customer Needs and Business Goals bridging customer, business and technology, Customer Journeys, UX, design• Web Development Program, Feature and Functions definitions and prioritisation • Optimising Customer Experience, Customer touch point mapping, Personalisation • KPI dashboard, Data based optimization, Actions based on insights, ROI reporting• Go To Market Strategy, Brand, Identity, Concept, Positioning, Value proposition • eCommerce, Digital sales funnel, Conversion rate optimisation, Digital Merchandising• Product Marketing, Channel Marketing, Content Marketing, Community, Blog, Social Media, PR, Communication• Media landscape and planning (Paid, Earned, Owned media), Attributions, Omni channel• Lead Generation and Nurturing, Marketing Automation Program, Loyalty Program• IPMA certified project manager, +20 years of experience in developing and implementing project governance, methods and leading the project portfolio of strategic programs and roadmapsI possess demonstrable experience of successful Digital Business Development, eCommerce and Marketing performance, leadership, people management and delivery of different complex and stakeholder heavy strategic programs, on time and on budget with documented optimised ROI.
Merethe Munk Nielsen's Current Company Details
Dansk Annoncørforening
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Retail Media Consultant
Kokkedal, DK
- Website:
- danskannoncørforening.dk
- Employees:
- 11
Merethe Munk Nielsen Work Experience Details
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Retail Media ConsultantDansk AnnoncørforeningKokkedal, Dk
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Retail Media ConsultantDansk Annoncørforening Oct 2024 - Present
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Interim Manager/ConsultantMinterim Sep 2021 - PresentInterim manager/consultant for various customers. -
Medlem Tangent 70 KøbenhavnTangent Danmark Oct 2020 - Present -
Viceformand Lc 112 HellerupLadies Circle Danmark Jan 2017 - Present -
Head Of Online Business DevelopmentBrødrene Dahl May 2024 - Oct 2024RESPONSIBILITIES* Accountable for driving growth and optimizing BD's online sales channels, including BD.dk, BD app, self-service, and 24/7 platforms, generating revenue in the billion range and representing approximately 40% of the company’s total business.* Strategic planning of eCommerce and digital go-to-market in close collaboration with Sales, BD stores, internal teams, and external partners.* Leadership of digital customer acquisition, lead generation, and nurturing in partnership with Sales, IT, Digital Delivery, Marketing, and Business Development.* Ensuring a seamless shopping and customer experience across online platforms and channels, including retention, churn prevention, personalization, and Marketing Automation, with an omnichannel perspective.* Development of Retail Media concepts for online in close collaboration with Marketing and Carat.* Direct management of the team and active member of the Marketing and eCommerce leadership team -
Senior Cx Manager / Pmo Manager Region North (Gbi, Dk, Se, No, Dach)Velux May 2023 - Nov 2023RESPONSIBILITIES:* Responsible for the roll out and activation of region North's strategic marketing programs, ressource allocations, business priority, dependancies, fit-gap etc.* Responsible for the marketing roll out of the new Consumer Service program for region North + NL & BE (Advisory service and Installation service)* Streamlining offerings and new services optimising the experience for the Homeowner* Development and implementation of project governance and WoW for stakeholder heavy, cross functional and cross organisational strategic program* Project reporting to senior management, VP and project teams -
Global Senior Project Activation ManagerVelux Oct 2022 - Sep 2023RESPONSIBILITIES:* Global responsible for the development, activation and roll out of new strategic marketing program optimising the Homeowner customer experience across touchpoints and channels* Development and implementation of global project governance incl. WoW in stakeholder heavy, cross organisational and cross functional project with approx 80 project members across group, regions, local markets and external agencies* Roll out timeline extremely ambitious and the fasted time to market ever seen in VELUX. Program delivered on time, on track with local/regional/global aligned MVP scope for region South and Northwest* Program consists of new Sitecore marketing website (IA, UX, Design, Subsite), content production, assortment alignment and validation multi language (stories, articles, product section, rest of the site content), content upload (manually and automated, setting up Sitecore pages, training), SEO optimisation, tracking, final QA, UAT testing, hypercare, internal and external communication plan and activation program to meet target KPI's* Collaboration with other internal stakeholders when introducing new services onsite and making sure we create the best E2E journey for the homeowner (not only marketing site but also ecom sites)* Definition of project tracks to lead program, project portfolio and change. Business fit-gap, MVP alignment and risk management* Ressource allocation, business priority and roadblock clearance with senior management as program was seen as priority 1 strategic project* Project reporting to VP, senior management and project teams
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Senior Cx Manager, Region Northwest (Gbi, Nl, Be, Dk, Se, No, Fi)Velux Jul 2022 - Sep 2022RESPONSIBILITIES:* Responsible for mediaplanning and performance optimisation on burst activities with internal team, stakeholders and agencies* Project responsible for the development and roll out of new strategic marketing program in region* Development and implementation of regional project governance, WoW, definition of MVP scope for launch and activation program to deliver targets KPI's* Program consists of CDP, new website (IA, UX, Design, subsite), tracking, SEO, content production, assortment alignment and validation multi language (stories, articles, product section, rest of the site content), content upload, final QA, UAT test, launch planning, hypercare, internal and external communication plan and AO activation program
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Media And Performance Manager, Region Northwest (Gbi, Nl, Be, Dk, Se, No, Fi)Velux Sep 2021 - Jun 2022RESPONSIBILITIES:* Responsible for mediaplanning and performance optimisation* Development and activation of always on and CRO framework to reach target KPI's across paid, owned and earned media* Primary focus on lead generation, brand ownership and category ownership in media landscape* Collaboration cross functional and cross organisational with internal teams, stakeholders and external agencies* Activation plans to reach targets including mediaplan, messaging and communication, CRO framework, content production, lead harvesting, lead nurturing, CPL, CLV
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Global Ecommerce & Digital Marketing Manager (Dk, No, De, Int, Us/Ca, Cn, Jp, Kr)Royal Copenhagen Sep 2018 - Aug 2021GlostrupRESPONSIBILITIES:* Global eCommerce Business Strategy, eCommerce Business Development, eCommerce Offering (products and services), eCommerce GTM Strategy and program* Global P/L responsible for Royal Copenhagens Direct eCommerce Business * Development of Digital Vision, Digital Strategy and Digital Roadmap (marketing, people, technology) - Direct to Consumer Online and Retail* Development of a new Branded Commerce Strategy and program - launch of a new branded commerce site, Sitecore Platform* Development of a new Customer Experience Framework - full eCommerce lifecycle across consumer touchpoints* Development of program for digitazation of the breakage warranty - registration, my Royal Copenhagen, redemption* Development of the new Loyalty Strategy and program - my Royal Copenhagen* Development of Digital Media Strategy and program* Development of eCommerce Content Strategy and program* Development of Marketing Automation Program, Salesforce Marketing Cloud* eCommerce sales planning, business cases and demand planning (forecasting)* Sales optimization - Growth Hacking, Performance Marketing, CRO* Sales & Marketing Campaigns - omnichannel marketing activities* Branding of own channels Campaigns - omnichannel marketing activities* Ecommerce Operations and fulfillment * Brand protection program - digital landscape incl. marketsplaces and e-tailers * Direct management of Global eCommerce team (DK, NO, DE, INT, US/CA) - Indirect China, Japan, Korea* Part of Management Team in Fiskars DK and Royal Copenhagen Team Global -
Head Of E-Commerce And Gift DepartmentMetz A/S Nov 2017 - Aug 2018Vedbæk, Region Hovedstaden, DanmarkRESPONSIBILITIES:* Commercial responsible for gift division (assortment, sales and marketing) and eCommerce sales* Business Strategy, Business Development, Conceptualisation of gifting offering* Design and development of premium gifting assortment (negotiation with vendors worldwide)* Design and development of unique products (negotiation with vendors worldwide)* Product sourcing and contract negotiations with vendors worldwide* Design and development of a 850 m2 new Feng Shui inspired showroom* Sales kickoff, pipeline control, sales coaching and sales management* Direct sales and presentations for priority customers * Development of marketing material offline and online* Leading strategic partnerships and cooperations within Social Responsibility donations* Direct management of team * Part of management group -
Head Of Nordic Marketing (Dk, Se, No, De)Nti Cadcenter A/S Dec 2016 - Oct 2017RESPONSIBILITIES:* Business Strategy, Business Development, Conceptualisation of go to market offerings* Marketing, E-commerce & Digital Strategy* Digital Marketing Roadmap (Technology, People, Marketing)* Digital Marketing Transformation* Brand- & Product Brand Strategy* Corporate Visual Identity (new CVI)* Customer journey and marketing automation * Media Strategy and program* Content Strategy and program* Go to market Strategy and program* Events, seminars & webinars* Sales & Marketing Campaigns* Direct management of marketing team in DK, SE, NO, DE* Part of Nordic Management Group in NTIPROJECT RESPONSIBILITIES from planning to execution:* Development of a Digital Strategy & Marketing Roadmap* Development of People Roadmap and Nordic Marketing Organisation* Development of a new brand- and e-commerce website, Episerver Commerce Platform* Development of a new Digital Marketing Technology setup Pardot, Google Analytics, Episerver, Salesforce* Development of a new Brand Identity and Corporate Visual Identity (new CVI) * Development of a new customer journey program in an omnichannel perspective * Development of go to market strategy for owned products* Development of Sales and Marketing campaigns * Commercial responsible for product launch: Creative concept, Branding, Media Strategy, Positioning, Go to Market Strategy, KPI Framework, Messaging/Communication, Customer Journey Mapping, Campaign Deliverables -
Senior Digital Marketing Manager, Global MarketingSchneider Electric Danmark Apr 2015 - Nov 2016BallerupRESPONSIBILITIES:* Digital Strategy* Digital Framework * Digital Roadmap* Digital Transformation* Databased Digital Business Optimization* Digital Project and Portfolio Management* Knowledge sharing across teams and other countries* Digital Campaign Framework* E-commerce Management* Digital Marketing Management * Stakeholder Management* People Management* Change Management* Vendor ManagementPROJECT RESPONSIBILITIES from planning til execution:* New LK.dk website Episerver Commerce Platform* New Digital Datasetup Marketo, Adobe, Google Analytics, Double Click* Redesign LK.dk* Marketo lead nurtering program* Facebook Community* Marketing Strategy* Permissions across all touchpoints* Optimizing overall Digital Customer Experience across platforms* Sales and Marketing campaigns for different Business Units* Commercial and project responsible for product launch: Creative concept, Branding, Media Strategy, Positioning, Go to Market Strategy, KPI Framework, Messaging/Communication, Customer Journey Mapping, Campaign Deliverables -
Senior Digital Project ManagerAtcore Aps Mar 2011 - Mar 2015Copenhagen Area, DenmarkRESPONSIBILITIES: • Portfolio Management • Resource Management • Development and optimization of work processes • Performance Management • Team leader of the project team • Ensuring comprehensive KPI reporting on client projects with clear evidence of ROI • Effectively define, plan, execute, manage and control the full project life cycle• Building long-term client relations• Building and managing multi-disciplinary teams of stakeholders, contractors, partners etc.• Support and development of commercial values of existing client relations• Facilitation and development of proposals, estimates and statements of work• Creating and monitoring project plans• Defining appropriate project approaches• Project and process risk assessments• Evaluation and QA’s of all projects and deliverables • Communication strategies Clients include: Schneider Electric Denmark, Q8, Jobzonen, CBB, Nybolig, Coloplast, Saxo, Scandlines, Boliga, BabySam, Comwell, Fritz Hansen, Interflora. -
Digital Project ManagerDeducta 2008 - 2011Copenhagen Area, DenmarkNOTE: Deducta Online Marketing changed to Atcore - so I worked with the same CEO in Deducta and Atcore.RESPONSIBILITIES: • Defining and optimizing processes and procedures• Resource Planning • Supplier negotiations• Design, production and execution of Online Marketing Elements • Effectively define, plan, execute, manage and control the full project life cycle• Building long-term client relations• Building and managing multi-disciplinary teams of stakeholders, contractors, partners etc.• Support and development of commercial values of existing client relations• Facilitation and development of proposals, estimates and statements of work• Creating and monitoring project plans• Defining appropriate project approaches• Project and process risk assessments• Evaluation and QA’s of all projects and deliverables • Communication strategies Clients include: Falck, DONG, 3.dk -
Account ExecutiveKunde & Co 2007 - 2008Københavnsområdet, DanmarkRESPONSIBILITIES: • Effectively define, plan, execute, manage and control the full project life cycle• Building long-term client relations• Building and managing multi-disciplinary teams of stakeholders, contractors, partners etc.• Support and development of commercial values of existing client relations• Facilitation and development of proposals, estimates and statements of work• Creating and monitoring project plans• Production Management• Coordination of pre-production of marketing elements• Campaign and element planning• Supplier negotiations• Development and maintenance of budgets, creative briefings, time and production plans etc. • Planning of photo sessions (meetings and negotiations with photographers etc.)• Delivery handling• Project evaluations• Consulting and creative sparring• Booking and managing internal resources• Media Planning • Dialogue Marketing -
Pr & Sponsor CoordinatorPost Danmark 2006 - 2007Copenhagen Area, DenmarkRESPONSIBILITIES:Tactical and operational responsibilities for Free & Active concept, Business2Employee. • Purchasing • Supplier contact • Project Management • Product Development• Communication strategies and planning• Event Planning • PR coordination projects• Sponsorship coordination projects for Danish Radio Concert Orchestra and the Danish Cycling Union • Internal and external communication • Production of marketing materials -
Project Manager / Key Account ManagerMetz A/S 2003 - 2006Københavnsområdet, DanmarkRESPONSIBILITIES: • Budget and Profit responsibility for some of the company's top 500 customers• Consulting and Servicing Sales • Contract Negotiations• Creative Product Presentations• Product Sourcing from Denmark, Europe and the Far East • Supplier and Management Negotiations (procurement and production) • Project Management • Motivational Project Team Leadership• Key Account ManagementCustomers included: ISS International, Siemens, Ambu, Roche, Boehringer Ingelheim, Pfizer, Post Denmark, Maersk Logistics, Radiometer, Bayer, Novo Nordisk.
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Project CoordinatorKometh.Company 2000 - 2003Københavnsområdet, DanmarkRESPONSIBILITIES: • Client Meetings• Customer Relations• Direct Sales• Creative Sparring Partner • Creative Product Presentations and Awards • Product Sourcing in Denmark, Europe and the Far East• Price Negotiations and Tenders • Procurement and Management of Production (domestic and foreign suppliers)• Administrative Management• Quality Assurance • Management of logistical challenges• Key Account Management
Merethe Munk Nielsen Skills
Digital Marketing
Digital Strategy
Online Marketing
Online Advertising
Web Project Management
Seo
Google Analytics
Sem
Digital Project Management
Web Analytics
Google Adwords
Mobile Marketing
Project Management
Marketing Strategy
Email Marketing
Smo
Omniture
E Commerce
Cms
Marketing
Cro
Sales
Content Management Systems
Offline Marketing
Project Portfolio Management
Portfolio Management
Marketing Communications
Communication
Web Based Communication
Process Optimization
Online Business Optimization
Merethe Munk Nielsen Education Details
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Marketing -
Marketing -
Erhvervsskolen NordsjællandCommunication -
Greve GymnasiumLinguistics
Frequently Asked Questions about Merethe Munk Nielsen
What company does Merethe Munk Nielsen work for?
Merethe Munk Nielsen works for Dansk Annoncørforening
What is Merethe Munk Nielsen's role at the current company?
Merethe Munk Nielsen's current role is Retail Media Consultant.
What is Merethe Munk Nielsen's email address?
Merethe Munk Nielsen's email address is merethe.nielsen@sol.dk
What is Merethe Munk Nielsen's direct phone number?
Merethe Munk Nielsen's direct phone number is +33 1 41 29 *****
What schools did Merethe Munk Nielsen attend?
Merethe Munk Nielsen attended Copenhagen Business School, Niels Brock, Erhvervsskolen Nordsjælland, Greve Gymnasium.
What skills is Merethe Munk Nielsen known for?
Merethe Munk Nielsen has skills like Digital Marketing, Digital Strategy, Online Marketing, Online Advertising, Web Project Management, Seo, Google Analytics, Sem, Digital Project Management, Web Analytics, Google Adwords, Mobile Marketing.
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