Category management in Baltics:- from 2020 responsible for cheese, processed cheese, fats and vegan products (Valio Oddlygood)- planning and budgeting- product development (incl. trend tracking, tastings, price calculations, package designs, sales materials)- launched over 20 new products- successfully entered new category (vegan)- marketing campaigns (incl. concept development, media planning across online and offline, advertising materials, PR, events, results)- market analyses (incl. AC Nielsen)Pan-Baltic brand management:- managing Valio Viola, Valio Atleet, Valio Forte, Valio Eesti juust, Valio Oddlygood brands- market analyses (incl. Brand Track)- ensuring marketing materials compliance with brand CVIManaging digital marketing for Estonia:- social media- PR (events, articles, engaging with bloggers and influencers)