Meri B. Email & Phone Number

Chicago, IL, US

- Develop and maintain marketing performance reports and dashboards through Google Analytics and Looker Studio to enable analysis, measurement, and visualization of KPIs and other critical marketing metrics- Collaborate across departments and C-level leadership to align marketing efforts with overall business goals and to drive continuous improvement in.

- Assisted in the development and documentation of sales standard operating procedures (SOPs) and training materials- Collaborated with cross-functional teams including marketing, sales, and account management to ensure alignment of systems, processes, and data integration efforts- Optimized lead scoring and nurturing processes, significantly improving.

Des Moines, Iowa, United States

-Brought in over 30,000 users through the writing and publishing of blogs and whitepapers-Measured analytics and marketing metrics for continuous improvement of website traffic-Managed company social media channels (Instagram, Facebook, Twitter, LinkedIn)

Iowa City, Iowa Area

-Managed all Social Media Channels (Twitter, Instagram, LinkedIn, and Facebook) to increase awareness and engagement with students across the University of Iowa campus-Scheduled and posted at least 1-2 times per week on all social media channels-Assisted in writing content for the website, articles, and monthly newsletters

Des Moines, Iowa, United States

-Wrote 39 internal newsletters to promote company engagement and communication while employees were working remote-Wrote 6 articles for the Healthiest State Initiative to support Delta Dental's and their mission in making Iowa the healthiest state-Designed multiple surveys and survey results in Adobe Illustrator to increase information retention

-Led groups of 20-30 children as their group leader in daily activities during the summer and before and after school during the school year-Organized at least 2 activities a day for the children to participate in-Ensured all children were accounted for every 30 minutes

Waukee Innovation & Learning Center

-Designed marketing materials such as posters and business cards-Filmed and edited videos to promote over 5 courses within the program-Assisted in planning the grand opening of the Waukee Innovation and Learning Center

DLR Group, Downtown Des Moines

-Photographed and edited over 50 individuals professional headshots-Filmed and edited a video for the Waukee School District's 100th anniversary that received over 11,000 views

Des Moines University

-Shadowed multiple medical professionals to gain insight on their daily jobs-Worked with On With Life to help create a visually appealing atmosphere for their patients-Presented to 30 people on the impact I had on clients and what I learned from shadowing professionals

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Delta Gamma Sorority, Tippie Tech At the University of Iowa, I studied Business Analytics & Marketing at the.

High School Diploma

Activities and Societies: I was the Communications Officer on the Executive Council for the Waukee Chapter of National Honor Society, I.