At püre, we believe that each person is unique, that is why we deliver personalized daily vitamine sachets, housed in a dispenser box for easy habit formation + objetive focused protein powder, collagen, and greens. We leverage technology through a health, habits and lifestyle profile test to provide data-driven recommendations of the most suitable nutrients for each individual.püre is a direct-to-consumer (DTC) model (Shopify based at https://pureboost.mx)I'm responsible for business development (including product) and its execution, e-commerce and performance marketing. In activities and achievements such as:• Comprehensive P&L Management constantly obtaining profitability in first-order purchases.• Owner of the setup and management of the Shopify storefront, backend and app integrations. Including landing pages, products, on-site promotions, cross-sells, and post-purchase whatsapp and email flows.• Management and optimization of marketplace listings, including Amazon and Mercado Libre.• Performance marketing leadership, developing and executing digital marketing strategies across various channels, including email campaigns, whatsapp campaigns, search engine advertising and social media ads, hand-by-hand with our performance marketing agency. • Management and data gathering and analysis of all aspects of performance marketing to optimize customer acquisition cost (CAC), enhance customer lifetime value (CLV), increase average order value (AOV) and optimize conversion and retention rate.• Oversee product from negotiation, procurement and production process with our contract manufacturer all the way to the go-to-market strategy and inventory re-order.• Participation in product development, specifically in contract-manufacturer negotiations and deals, branding and final product.

With yujü, we reinvented children's vitamins as a super-powerful chewable tablet, made with the 14 most essential nutrients for Mexican kids (2 to 14 years old) and 10 freeze-dried fruits and vegetables, without added colors, sugars, or food additives. • Within 6 months from launch, over 2,000 kids are already taking yujü.• yujü was a part of Reto Zapopan 12th generation.• As seen in Shark Tank México, where we closed a deal with Victor Gonzalez from Farmacias Similares.• Available on Amazon Mexico and Mercado Libre

Health Tech focused on meal plans using a mobile app (iOS and Android) as a distribution medium.As a co-founder and responsible for business development, my responsabilities ranged from conceptualization to execution, launch and continuous improvement. I was directly involved in actions and achievements such as:• Month-over-month increase in the number of users and retention, positioning the app as one of the top apps in the Health category of the App Store. Through various app features, we aimed for a comprehensive and motivating user experience to facilitate meal plan adherence.• Definition and development of the user experience, implementing strategies like push notifications, in-app messaging, and email communication, directly impacting user interaction and retention.*pureapp is currently being used by LN. Lily Robles, but is no longer in development.

Starting our as a traditional bookstore and evolving into a technological ally in school commercialization management. Based in Guadalajara, we market all the products and services (textbooks, digital licenses, supplies, stationery, and uniforms) that each school needs for the start of a new school year through e-commerce.AllSchool handles purchases from publishers and other suppliers, storage, delivery logistics, and post-sale support.As a co-founder and the COO of AllSchool, I was involved in business development and primarily in technological development, directly contributing to actions and achievements such as:• Sales agreements with over 100 schools across Mexico (with at least 65 of these as active customers over any given period of time)• Distribution agreements with over 50 suppliers, including national and foreign publishers. Managing and distributing an average of 5,000 SKUs per school season.• Conceptualization and development of the e-commerce and mobile app flow, focusing on user experience (UX/UI).• Tariff negotiations and agreements based on volume with different payment gateways. • Conceptualization and development of the picking, packing, and shipping process with a documented 99% efficiency in fulfilling an average of 300 daily orders.• Inventory planning with a documented 95% efficiency based on correlation with acquisition strategy and user experience.