Ricardo Muñoz Escobedo Email & Phone Number

Zapopan, Jal., MX

Mexico

• At püre, we believe that each person is unique, that is why we deliver personalized daily vitamine sachets, housed in a dispenser box for easy habit formation + objetive focused protein powder, collagen, and greens. We.
• Comprehensive P&L Management constantly obtaining profitability in first-order purchases.
• Owner of the setup and management of the Shopify storefront, backend and app integrations. Including landing pages, products, on-site promotions, cross-sells, and post-purchase whatsapp and email flows.
• Management and optimization of marketplace listings, including Amazon and Mercado Libre.
• Performance marketing leadership, developing and executing digital marketing strategies across various channels, including email campaigns, whatsapp campaigns, search engine advertising and social media ads.
• Management and data gathering and analysis of all aspects of performance marketing to optimize customer acquisition cost (CAC), enhance customer lifetime value (CLV), increase average order value (AOV) and optimize.

• With yujü, we reinvented children's vitamins as a super-powerful chewable tablet, made with the 14 most essential nutrients for Mexican kids (2 to 14 years old) and 10 freeze-dried fruits and vegetables, without added.
• Within 6 months from launch, over 2,000 kids are already taking yujü.
• yujü was a part of Reto Zapopan 12th generation.
• As seen in Shark Tank México, where we closed a deal with Victor Gonzalez from Farmacias Similares.
• Available on Amazon Mexico and Mercado Libre

Mexico

• Health Tech focused on meal plans using a mobile app (iOS and Android) as a distribution medium.As a co-founder and responsible for business development, my responsabilities ranged from conceptualization to execution.
• Month-over-month increase in the number of users and retention, positioning the app as one of the top apps in the Health category of the App Store. Through various app features, we aimed for a comprehensive and.
• Definition and development of the user experience, implementing strategies like push notifications, in-app messaging, and email communication, directly impacting user interaction and retention.*pureapp is currently.

Mexico

• Starting our as a traditional bookstore and evolving into a technological ally in school commercialization management. Based in Guadalajara, we market all the products and services (textbooks, digital licenses.
• Sales agreements with over 100 schools across Mexico (with at least 65 of these as active customers over any given period of time)
• Distribution agreements with over 50 suppliers, including national and foreign publishers. Managing and distributing an average of 5,000 SKUs per school season.
• Conceptualization and development of the e-commerce and mobile app flow, focusing on user experience (UX/UI).
• Tariff negotiations and agreements based on volume with different payment gateways.
• Conceptualization and development of the picking, packing, and shipping process with a documented 99% efficiency in fulfilling an average of 300 daily orders.

Licenciatura En Negocios Internacionales, International Business/Trade/Commerce

Licenciatura En Administración

High School Diploma