Merida Lake ⁞ Real Estate Agent Email & Phone Number

Greater Toronto Area, Canada

Leader In Digital News Media

Responsible for leading the Toronto sales office with the mandate to transition La Presse from a print company to a 100% digital news company. Led a team of up to 13 (sales, customer success, and creative media), managed the P&L of the Toronto office, and accountable for an up to 8-figure sales budget.

Publisher Of Canada’S Largest Women’S Media Properties

Responsible for the launch of a profitable multi-platform health and wellness media brand, Fresh Juice. Created/implemented strategies for content pillars, distribution, sales, partner relations (Loblaw Companies Limited and PC Financial) and managed the budget, and P&L."Merida is a charismatic leader who inspires her teams and everyone who works with her to accomplish the exceptional. From developing a totally unique business plan to fundamentally driving the growth of a North American company, Merida has consistently achieved success and accolades. If I had the opportunity to work with her again, I'd do so in a heartbeat." Crys Stewart, Editorial Director (worked directly with Merida at Fresh Juice and, previous to that, at WeddingChannel.com)

Online Properties Such As Toronto.Com, Thestar.Com, Wheels.Ca, Parentcentral.Ca.

Responsible for developing and executing the sales strategy for various online properties such as Toronto.com, thestar.com, wheels.ca, parentcentral.ca, and healthzone.ca. Led a team of up to 12 sales/customer success staff. Built an industry-leading profitable local online advertising business by implementing new processes and procedures, aligning team to overall business strategy and goals, and creating a strong sales and customer-focused culture."Merida turned around a business unit that was in dire need. She is passionate, intelligent and extremely accountable. Highly recommended!" Simon Jennings, President, Olive Media (managed Merida directly)

Boutique Online Company Focused On Developing A Series Of Life-Stage Websites.

Responsible for conceptualizing and creating the business plan, seeking venture capital, and resource acquisition.

Largest Us Wedding Media Company (Website, Content, $110M+ Gift Registry, Etc)

Responsible for leading a team of up to 15, setting and achieving the company's aggressive national print and online advertising budgets, and overseeing content, creative services, marketing, circulation, and production."Merida demonstrated many characteristics and strengths that would put her in the top 5% of people with whom I have worked. Her single biggest strength is her tenacity and work ethic. Merida was tenacious with her facts and persuasion skills and generated business disproportionately to what our minute share of market and voice deserved. She is definitely someone with whom I would work or would hire again if the right mutual opportunity presented itself." - Adam S Berger, CEO, WeddingChannel.com (managed Merida directly)

Print And Digital Media Company - Where, Toronto Life, And Weddingbells.

Spearheaded the launch of the Canadian brand WeddingBells magazine into the USA market in 1999, and led national advertising sales for the magazine and website. Pioneered launch of company's websites and was responsible for all online sales and operations in Canada and the USA

Toronto, Ontario, Canada

Toronto, Ontario, Canada