Vp, Social & Digital Media
Current
Denver, Co, Us
Denver, CO-based boutique lifestyle public relations agency, specializing in hotel, destination, wellness and restaurant PR. www.wearebpr.com- Oversee a team of six, ensuring strategies are in place to achieve KPIs for a portfolio of 20+ clients throughout three, six and twelve-month campaigns. - Assist with new business outreach, meetings and proposal development.- Develop annual strategies for clients, managing tactical calendar tasks relating to social media to ensure key initiatives remain on track.- Act as a liaison between company and social media clients, answering questions, providing strategic advice and ensuring overall client satisfaction.- Oversee general social media strategies to ensure content aligns with each client’s respective brand and deadlines are met.- Oversee influencer strategies and campaigns, providing regular insight, advice and contract/strategy edits to Company’s influencer managers.- Provide insight and strategy ideas for junior team to manage and grow client and company brand presence across social media channels, including, but not limited to, Facebook, Twitter, Instagram, Pinterest and others.- Lead overall strategy and planning for aforementioned social media channels. - Conduct regular training/update sessions with client social media teams and BPR’s internal team on social media best practices.- Leverage measurement tools to provide efficacy reports, while continually seeking ways to improve on those metrics through testing and new initiatives.- Develop and manage ongoing advertising strategies for clients, outlining objectives, target markets, ad creative and campaign spend on a weekly, monthly or one-off basis, depending on client budget and needs. - Manage a variety of Wordpress websites, as well as occasional development/design projects.