Clare Meridew Email & Phone Number

North America

Detroit Michigan

Toronto, Canada Area

• GTB is the integrated agency of record for Ford Motor Company globally. As the ECD for GTB Canada, I am responsible for keeping pace with, and contributing to the Ford Global work, as well as pushing the Canadian.
• Work directly with our Ford clients to set goals, contribute to long term strategies and develop ideas and campaigns
• Oversee a talented team, and to help drive multi-channel and emerging channel creative strategies
• Have an Intimate knowledge of both the automotive industry, and marketing best practices
• Ability to quickly identify, address and incorporate emerging trends into strategic development, and creative output
• Most importantly, I have an ability to proactively overcome adversity and obstacles, with a collaborative and joyful approach

Toronto, Canada Area

• Global Creative Director for one of the world’s largest financial services brands
• Led the rebranding development for the mother brand, co-brands and sub-brands such as rewards and recognition programs, card divisions, white label and more
• Set global creative digital standards for the online space, as well as other digital properties including tablet, smartphones, ATM’s and in-branch digital experiences
• Maintained and evolved creative processes, methods, practices, and competencies, including training and career development for a fluctuating team of 35 to 50 people
• Was bank global creative lead for 4 international Critical Mass locations, in Toronto, NY, London and Costa Rica
• Interfaced with client teams in various global locations including, NY, Russia, Europe, Brazil, India and China

Toronto, Canada Area

• Led the creative oversite and vision within the Interactive Business Group in the Toronto office, and acted as digital creative touchstone for the Vancouver office
• Recruited, managed and groomed all creative members of the department in order to fulfill client objectives and Grey Canada’s creative vision
• Worked as part of an integrated leadership team with the ECD to develop integrated campaign work
• Effectively won pitches and gained client confidence as a leader who could be relied upon to manage large-scale, cross channel deliverables
• As a member of the senior leadership team at Grey Canada, developed business goals and strategies for the organizations growth, and spoke at conferences, industry events and design programs.Clients.

Toronto, Canada Area

• Provided creative leadership, vision and inspiration to a creative staff primarily for the GM Canada account
• Led ideation and oversaw the execution of creative projects; including development of creative strategies
• Liaised with Mass Team counterparts to develop integrated online/offline strategies and campaigns
• Assigned work to teams of art directors, copywriters, coders and animators successfully creating and managing multiple projects from concept to execution
• Presented to clients and led new business pitches
• Managed external vendors to extend the creative vision

Toronto, Canada Area

• Chrysler/Dodge/Jeep USA
• Responsible for the Chrysler US online campaigns and site developments
• Liaised with the Organic Detroit office to ensure that the 2 creative departments ran smoothly and supported each others efforts, as well as Client’s traditional agencies to develop integrated campaigns
• Managed, hired and mentored a creative department of 32 individuals
• Attended monthly leadership meetings to review strategic development of the organization
• Led the creative effort for proposals and projects by working with the Director of Client Services, the Interactive Marketing Group, individual producers and brand managers Sprint USA

Kansas City, Missouri Area

• provided strategic direction for new business initiatives
• developed integrated online and offline creative campaigns and solutions and over see creative implementation of these initiatives
• creative lead on several Agency of Record accounts: Lee Jeans, Blue Bunny Ice Cream, Build a Bear Work Shop, KCUR (the flagship NPR station in the Kansas City metropolitan area), Kansas Children's Aid and Sonic Drive Inn
• managed a studio of 20 creative resources
• as a member of the Senior management team I was in charge of developing internal flow processes, finding new business opportunities, identifying emerging technologies and how these could be applied to client based work
• led brainstorming sessions with internal teams or clients

Toronto

• Primary focus in new media/web site creation for external clients, with some print and on-line marketing material
• Developed procedures, processes, with technical constrains in mind, for multiple mediums
• Provide critique and direction at specific stages of the development process to ensure the integrity of the creative and strategic mission of the brand
• Pitched, presented and sold creative concepts to internal teams and to clients
• Created comprehensive budgets and timelines for all projects
• Provided reviews and mentoring for creative staff Clients included: PCF FinancialToronto Maple LeafsMackenzie FinancialToronto Children's Aid

Toronto, Canada Area

Integrated Creative Director with a focus on digital. My primary role was the creative lead on website development. Clients included a wide range from large retailers like Canadian Tire, service agencies like 407 Toll Highway to small start ups.

Toronto, Canada Area

• led the team in creative sessions to develop project concepts
• hired, managed, gave performance reviews and was the creative touchstone for a studio of 12 designers
• developed concepts for a variety of materials for internal corporate communications including logo development, corporate meeting print material, corporate identities, internal book publications, retail signage.

Tattoo Fundamentals, Tattoo Design And Application, A+

I studied the art of Tattoo design and application, as well as all the appropriate safety and health guidelines.

Graphic Design, Graphic Design And Communications

Graphic Design

Art Fundamentals, Graphic Design

Graphic Design

Honours Grade 13, General Studies

I was involved primarily in the Arts. I was in the band, choir, and stage band for all School Musical Productions.